Digital Style
Hotel AMANO, Auguststraße 43, 10119 Berlin
Berlin
Summary
Shaping Seamless Experience
The way you style your digital experience is paramount. Whilst the theme evolves the challenge remains - how do you stand out? How is your presence unique in the digital world?
Whilst the technology opportunities in eCommerce grow exponentially, a single objective to innovate is top of mind for all brands - but how best to do so? Focus has fallen again on creativity - and the overall quality of your digital presence, from creative content, UX, CX and consistency. Customers are no longer wowed by a personalised subject line or an augmented reality in-store installation. In order to truly win their hearts, the spotlight is on brands to offer a purchasing experience that is both worthwhile and memorable.
Digital Style were pleased to welcome the professionals tasked with balancing meaningful experience, proving ROI and encouraging retention. Our speakers and guests discussed their perspectives on where digital retail is heading and shared their stories of mastering successful execution.
- Executing creatively across the customer’s purchase journey
- Stretching further than generic personalisation - injecting personality within personal
- Mastering and executing higher customer retention levels
- Creating personable and creative digital features online
- Combining a cohesive store and online experience
- Delivering unforgettable in-store and digital purchasing experience
- Proving ROI through revised digital strategies
Frank Aldorf
Executive Vice President Marketing, Brand Strategy & People
Internetstores GmbHRead Full Bio →
Frank Aldorf has extensive national and international experience in brand development and management. A passionate and award-winning marketing executive, Frank is regarded as a leader in service design and an expert on how to optimally shape future customer experiences. As Chief Brand Officer at Canyon Bicycles, he was responsible for branding, marketing, customer experience and globalization. Previously, he led global marketing and the internal ‘retail university’ at Specialized, a leading U.S. bicycle manufacturer.
Nefeli Mandilari
Director of eCommerce
VinokiloRead Full Bio →
Nefeli is an experienced E-commerce director, specialised in digital marketing and community building.
For the past ten years, she held multiple marketing positions and has assisted several brands in growing their reach and in building an active and loyal customer base online and offline. Currently she is leading VinoKilo’s E-commerce and Marketing team, with the mission to bring sustainable fashion to the forefront of the industry and give consumers worldwide the chance to shop consciously at all times.
AGENDA
Frank Aldorf
Executive Vice President Marketing, Brand Strategy & People
Internetstores GmbHRead Full Bio →
Frank Aldorf has extensive national and international experience in brand development and management. A passionate and award-winning marketing executive, Frank is regarded as a leader in service design and an expert on how to optimally shape future customer experiences. As Chief Brand Officer at Canyon Bicycles, he was responsible for branding, marketing, customer experience and globalization. Previously, he led global marketing and the internal ‘retail university’ at Specialized, a leading U.S. bicycle manufacturer.
Nefeli Mandilari
Director of eCommerce
VinokiloRead Full Bio →
Nefeli is an experienced E-commerce director, specialised in digital marketing and community building.
For the past ten years, she held multiple marketing positions and has assisted several brands in growing their reach and in building an active and loyal customer base online and offline. Currently she is leading VinoKilo’s E-commerce and Marketing team, with the mission to bring sustainable fashion to the forefront of the industry and give consumers worldwide the chance to shop consciously at all times.
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