Digital Style

Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.

Marianna joined Hanro USA as President in August. In her newly appointed role she is responsible for all functions, her main focus being Digital and OMNI, connecting the dots between physical and online channels.

With nearly 20 years experience in e-commerce and digital marketing, Marianna started her career at NET-A-PORTER in London where she had various roles in web production and product management, finally finishing her tenure as Head of E-commerce at Mr Porter.

Marianna moved to NYC in 2016 to digital transform DKNY, and has worked for various other fashion houses including Bottega Veneta as VP Client Engagement and Digital, Alice and Olivia as VP eCommerce and CRM as well as Wholesale Digital Director for Eton Shirts.

Mark Lippmann is a Managing Partner and Co-Founder of the Deborah Lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception in 1999 he has been involved in all areas of the brand’s strategic development and growth, including the launch of the deborahlippmann.com eCommerce platform.

Mark is responsible for creating the brand’s logo, product packaging, in-store displays and has overseen the brand’s digital development, marketing strategy, digital marketing initiatives, along with the subsequent introduction of a mobile platform in 2013.

Austin is currently VP of eCommerce and Digital Marketing for StriVectin. Her background is an eclectic mix of cross-channel marketing, technology, eCommerce strategy, operations and customer experience (CX).

Prior to StriVectin, she led end-to-end eCommerce and digital strategy for luxury brands such as La Prairie, Ippolita, and Kiki de Montparnasse. She has extensive experience expanding digital presence, website development, customer experience, and growing revenue. Before her retail experience she began her career in publishing – overseeing customer acquisition and retention for numerous consumer and business publications. She also led cross-channel marketing, CRM, website and eCommerce development for IIL, a global project management training company.

Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.

Charles Scalesse is Director of Mobile Engineering at Zola, an eCommerce startup that is reinventing the wedding registry. He broke ground on Zola's mobile products shortly after the company's launch in October 2013 and currently oversees product design and development for iPhone, iPad, and Apple Watch applications.

Prior to Zola, Charles was Mobile Engineering Lead at Gilt Groupe's Jetsetter, where he developed innovative travel applications until the company's acquisition by TripAdvisor in 2013. He also has previous experience as a Mobile Analyst for Hachette Book Group and as a retail consultant for Microsoft.

Kristen St. Peter is Director of eCommerce at Avenue Stores. In her current role, Kristen oversees the eCommerce business, as well as email and other digital marketing efforts for the company. She is responsible for delivering a customer friendly experience at all digital touchpoints. At the moment, she and her team are concentrating their efforts on increasing mobile conversions and developing complex personalization strategies.

Kristen joined the Avenue team in 2000 and worked for Cloudwalkers.com before transitioning to Avenue.com shortly after its launch in 2002.