Leading In Luxury
Christopher's Grill, 18 Wellington Street, London, England, WC2E 7DD, United Kingdom
London
Summary
Retaining your status as a luxury business
Retaining your status as a luxury business in an age where it is open to influence and interpretation across a myriad of channels and demographics is a challenge that is keeping every luxury business owner awake at night. At our exclusive dinner we focused on the topic of developing and protecting your brand's luxury status.
- The opportunities that exist in enhancing the luxury status of your brand
- How luxury/specialist brands can better integrate social commerce to build their business
- How luxury brands are mastering social content - scarcity v availability
Michael Crooks
Senior Director, Global Relational Marketing
DVF (Diane von Furstenberg)Read Full Bio →
Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.
AGENDA
18:00
Arrival & Welcome drinks
18:20
Welcome
Commerce Futures
18:35
Introduction, Michael Crooks at Diane von Furstenberg (DVF)
18:55
Starters (Topic one - Discussion at individual tables)
Profiling your luxury customer & defining your omnichannel approach
19:10
Topic one discussed as a collective
19:20
Mains (Topic two - Discussion at individual tables)
How to engage with your customer
19:35
Topic two discussed as a collective
19:45
Desserts (Topic three - Discussion at individual tables)
How to enhance your luxury brand
19:55
Topic three discussed as a collective
20:05
Final remarks / Networking, Michael Crooks at Diane von Furstenberg (DVF)
20:30
Event close
Michael Crooks
Senior Director, Global Relational Marketing
DVF (Diane von Furstenberg)Read Full Bio →
Having conducted three years of experimental research at the University of Pennsylvania prior to his transition into luxury fashion, Michael has since been utilizing his varied background in cognitive psychology, tech, behavioural database insights, editorial, and fashion design to fine-tune an evidence-based and client-centric approach to integrated marketing. He is responsible for the creation and analysis of key segment profiles and using them to drive innovative clienteling and marketing strategies beyond the scope of traditional luxury fashion industry best practices.
Venue
Christopher's Grill, 18 Wellington Street, London, England, WC2E 7DD, United Kingdom
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