Maximising The Checkout
Chandos House, 2 Queen Anne Street, London, W1G 9LQ
London
Summary
Payments. Risk. Retention.
As net new online customers are increasingly hard to find, the shopping cart itself - the design, tools and level of consideration needed is the next battleground.
Whilst there is a debate to be had about the level of “friction” that should exist within the checkout experience, new devices and options within payments and account-setup are moving so quickly that it is easy for your checkout to become bloated.
Enabling alternative payment methods (APM’s) brings a whole stream of benefits to both customer and merchant. As more and more ‘easier’ ways to pay are introduced and expectations adapt, the need to remove friction from the checkout process will become ever more vital to your overall brand strategy. Whilst this is the case, the on-going requirement to mitigate risk against fraudulent orders must be adapted and dovetailed into this new payment landscape to ensure fraud associated losses are limited.
The panel of industry professionals guided us through an interactive discussion about what processes and tools you can put into place to ensure your business is ahead of the game.
- Prioritising new alternative payment methods (APM's)
- Mobile authentication and the associated risks
- Identity and how merchants keep on top of their internal processes and (Fraud) rules
- First time fraud risk – stopping fraud at the first instance
- Identity challenges – how they play into the increasing complexity of online payment
Spencer Hudson
Global Technical Solutions Manager
GHDRead Full Bio →
Spencer is an experienced solutions architect and currently the Global Technical Solutions Manager at GHD (a leader and innovator in hair styling), having worked within the digital team for the past 13 years, gaining extensive experience in all the operational aspects of international eCommerce and performance optimistation. He is responsible for the technical operation and performance of multiple international websites, including the UK.
He is also a keen runner (recently completing two consecutive marathons in support of the 401 Challenge) and an avid consumer of all things Sci-Fi.
Louise Lyons
Head of eCommerce
AnnoushkaRead Full Bio →
Louise is Head of eCommerce at Annoushka Ltd, the eponymous fine jewellery company of Annoushka Ducas, Founder of Links of London. Annoushka’s jewellery is designed for women by women and has gained a loyal following from women such as the Duchess of Cambridge, Suki Waterhouse, Rhianna, Patricia Arquette and Gwyneth Paltrow.
From a background managing large-scale development projects within a sales environment, Louise took a passion for fine jewellery into transformational eCommerce roles first at Theo Fennell and now at Annoushka Ltd - championing the luxury eCommerce experience.
Nick Owen
Head of IT
Orlebar BrownRead Full Bio →
Nick has been working in technology for 15 years, across many different industries, fortunately ending up in retail for the past 8 years where he’s currently the Head of IT at Orlebar Brown. Previously he worked as IT Operations Manager at The Dune Group and more recently Head of IT at Agent Provocateur.
From Y2K rollouts for BAT, NAT and local councils, he has most recently been working in hybrid positions managing infrastructure and support teams whilst project managing web deployments and advising on other major projects such as CRM and Multichannel.
AGENDA
This event will start from 08:15 at Chandos House, W1G 9LQ.
Spencer Hudson
Global Technical Solutions Manager
GHDRead Full Bio →
Spencer is an experienced solutions architect and currently the Global Technical Solutions Manager at GHD (a leader and innovator in hair styling), having worked within the digital team for the past 13 years, gaining extensive experience in all the operational aspects of international eCommerce and performance optimistation. He is responsible for the technical operation and performance of multiple international websites, including the UK.
He is also a keen runner (recently completing two consecutive marathons in support of the 401 Challenge) and an avid consumer of all things Sci-Fi.
Louise Lyons
Head of eCommerce
AnnoushkaRead Full Bio →
Louise is Head of eCommerce at Annoushka Ltd, the eponymous fine jewellery company of Annoushka Ducas, Founder of Links of London. Annoushka’s jewellery is designed for women by women and has gained a loyal following from women such as the Duchess of Cambridge, Suki Waterhouse, Rhianna, Patricia Arquette and Gwyneth Paltrow.
From a background managing large-scale development projects within a sales environment, Louise took a passion for fine jewellery into transformational eCommerce roles first at Theo Fennell and now at Annoushka Ltd - championing the luxury eCommerce experience.
Nick Owen
Head of IT
Orlebar BrownRead Full Bio →
Nick has been working in technology for 15 years, across many different industries, fortunately ending up in retail for the past 8 years where he’s currently the Head of IT at Orlebar Brown. Previously he worked as IT Operations Manager at The Dune Group and more recently Head of IT at Agent Provocateur.
From Y2K rollouts for BAT, NAT and local councils, he has most recently been working in hybrid positions managing infrastructure and support teams whilst project managing web deployments and advising on other major projects such as CRM and Multichannel.
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