Content & Commerce

Summary

Succeeding in Lockdown and Beyond. In business, it’s impossible to plan for everything, no matter how diligent you are. Very rarely, though, does something unexpected happen that affects every single business in every sector – and arguably during the last 75 years nothing has done so as drastically as 2020’s COVID-19 pandemic. For non-food retail in particular, the challenges have been considerable and already there have been casualties. Nevertheless, there are lessons that can be learned and many are willing to share their strategies and tips to help others weather the storm, including contributors to Commerce Future’s recent Content & Commerce event, held online for the first time. There are definitely opportunities for those who can weather this storm and adapt to – and help shape – the new normal.