Blog

Where Content meets Commerce

Where Content meets Commerce

Stewart Robinson of Full Fat Things summarises the eCommerce Futures Content & Commerce event and impresses upon us the importance of knowing your customer - and therefore of mastering the many techniques that now exist for extending and deepening that knowledge.

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How to make hyperlocal work for you

How to make hyperlocal work for you

Hyperlocal is all about understanding your current location and the immediate world around you. For online retailers, it's the latest tool to help them deliver a more personalised shopping experience to consumers based on their precise location at that moment in time. Understanding your customer base and their known preferences can help you send better and more relevant targeted messages. So how can fashion brands make this feature work for them?

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From Marketer to Marketer Scientist: the new retail landscape demands new talent

From Marketer to Marketer Scientist: the new retail landscape demands new talent

eCommerce has provided an explosion of opportunity for retailers. In the gaps left by the online retail giants, e-commerce start-ups are rising up to cater to more niche markets. For any e-commerce company, success starts with the right team. And in today’s ever-shifting, data-driven retail landscape, the online retailers that thrive are those that hire marketers with skills that cross into data science.

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