Content & Commerce

Online content and digital commerce are converging rapidly. And brands are realising that the battle for the customer is about more than just winning their purse, it’s about winning their hearts and minds. This event brought together web psychologists, eCommerce technologists, digital content creators and brands to discuss how to leverage understanding of human behaviour to enhance user engagement.

View the slides and take a look at the photos of the morning’s event and download the presentations of the speakers to see what was covered.

PRESENTATIONS: DOWNLOAD THE SPEAKER PRESENTATIONS

The Secret Psychology of Online Persuasion - The Web Psychologist

Emotions and Personality on Facebook - The Psychometric Centre

Facereader - An Introduction

Engagement in Marketing - Rezonance

Emotional Engagement for Digital Commerce - The Filter

Making Content Personal - Criteo

VIEW THE VIDEO HIGHLIGHTS FROM THE Content & Commerce Event

NATHALIE NAHAI WEB PSYCHOLOGIST - THE SECRET PSYCHOLOGY OF ONLINE PERSUASION

THE PSYCHOMETRIC CENTRE - WHAT BUSINESSES NEED TO KNOW ABOUT EMOTIONS & PERSONALITY IN FACEBOOK