eCommerce for Business

B2B eCommerce is worth $1 trillion according to recent research from Gartner and Forrester, and growing at double the pace of B2C eCommerce. With inspirational views up and down the Thames, the scene was set to examine the brave new world of eCommerce for business. Change management and what makes great content in the B2B world were the hot topics of the morning, with participants getting stuck into workshops exploring real world scenarios.


Cracking the content equation - Considered Content

B2B eCommerce: How Macfarlane has it taped

Hearts, Minds and E-commerce - Market Gravity

Driving Actions and Reactions - Precedent