Tuesday 27th September 2016, 8:30am - 12:30pm
The RSA (just off the Strand), 8 John Adam Street, London

The Good, The Bad & The Extra Money

Every single company involved in the pursuit of digital revenues has an interest in the concept and utilisation of Marketplaces.

Marketplaces can be utilised for a range of objectives – be it introducing an alternative revenue stream, testing a new territory in the pursuit of international expansion, clearing last season’s stock to recoup funds, or maximising customer acquisition opportunities. Numerous brands & retailers are already operating on a pre-existing marketplace or in some cases have been brave enough to build their own – but has it worked?

Marketplaces also present challenges. First there’s the logistics - the back-end can be tough, deliveries and returns even tougher, potentially painful inventory processes and ROI can be immeasurable. Then there’s the impact on your brand – can you really maintain control of your brand image?

Speakers confirmed are:

  • Mark Batty, Head of International Development - Boden
  • Samuel Adjei, Marketplace Project Manager - (Condé Nast)
  • Paul Giuffredi, Finance Director - Baker Ross Ltd
  • Lorna Beament, Marketplace Manager - The Dune Group
  • James Hardy, Former Director EMEA -
  • Raj Jerath, Former International eCommerce/Online Trading Manager - Holland & Barrett
  • Moderator: Gavin Williams, Independent eCommerce Consultant

By popular demand we are producing a morning that represents the killer conference about how to get the most from your marketplace investment – how to maximise returns and efficiencies – who to trust when it comes to supporting services – and “real-world” stories from the frontline of international marketplace trading.

Who should attend?

  • Head of Trading
  • Head of International
  • Head of Marketplaces
  • Directors of eCommerce, Strategy, Trading & Finance
  • Chief Finance Officers
  • Chief Digital Officers
  • Founders, CEO's & Owners 


8:20am – Registration, Breakfast & Networking

9:00am – Take seats & Welcome

9:10am – Panel Discussion – The Jury’s Out on Marketplaces

Our panel of industry leaders will debate and explore the pros and cons of selling (or not selling) via online marketplaces and if they were to use them, how they would go about choosing which platform, and of course, why.

During the discussion we will cover:

  • The opportunities: incremental sales, customer acquisition, technical infrastructure and support
  • The obstacles: fees, brand risk, control limits, resourcing, ROI calculations and inventory synchronisation challenges
  • Setting up your own marketplace - how can you be successful when there is such huge competition to overcome?
  • Using Marketplaces for testing international expansion
  • Weighing up the pros and cons: the decision making process

Moderated by: Gavin Williams, Independent eCommerce Consultant

9:45am – The Journey of Launching a Marketplace
Samuel Adjei,

Samuel is working as part of Condé Nast’s eCommerce offering,, engaging with top tier luxury brands and delivering technical solutions in the ever changing world of fashion. He will take us through’s marketplace journey - from building the business case, to launching, to measured outcomes, and what the future for looks like.

10:20am – Coffee Break & Networking

10:40am – Marketplaces: a low-risk strategy for growing your international sales
Mark Batty, Boden

Mark is responsible for developing Boden’s international presence in Germany, France, Australia and emerging markets such as China. Having previously worked at ASOS, being responsible for international markets and then launching localised websites in Russia and China, Mark will be talking to us about why marketplaces are now the go-to method for launching your brand internationally.

11:10am – An expert guide to Marketplaces
Paul Giuffredi, Baker Ross

Over the last couple of years Paul has led the international expansion of Baker Ross. From a standing start in mid 2013 the number of overseas orders rapidly grew to 200,000 in 2015. Baker Ross sells internationally via marketplaces in eleven countries and through its own localised websites in eight countries. Paul is finishing the conference by delivering the ultimate guide to maximising marketplaces, and providing an extensive action list for you to put into practice!

11:45am – Wrap-up & Networking

12:30pm – Event Close


Mark Batty

Head of International Development, Boden

Mark is Head of International Development at Boden, where he is responsible for developing Boden’s international markets in Germany, France & Australia, and emerging markets such as China.

Before joining Boden, Mark worked at ASOS for three years, initially as International eCommerce Sales Manager where he was responsible for developing the strategic six international markets of the US, Australia, Germany, France, Italy & Spain. He then spent his last two years as Territory Manager for Russia & New Markets, where he launched the local websites (Russia and China) and was responsible for digital marketing channels as well as local partner & agency relationships.

Samuel Adjei

Marketplace Project Manager, (Condé Nast)

Samuel is an eCommerce Project Manager with strong commercial acumen. Solution focused, he is interested in all things tech, in particular analytics and Artificial Intelligence (AI). Currently Samuel is working as part of Condé Nast's eCommerce offering,, engaging with top tier luxury brands and delivering technical solutions in the ever changing world of fashion.

Paul Giuffredi

Finance Director, Baker Ross Ltd

Paul is the Finance Director of Baker Ross Limited, an online supplier of Children’s arts and craft products. He has worked for a number of private equity backed and AIM listed businesses. Over the last couple of years he has led the international expansion of Baker Ross. From a standing start in mid 2013 the number of overseas orders rapidly grew to 200,000 in 2015. Baker Ross sells internationally via marketplaces in eleven countries and through its own localised websites in eight countries.

Lorna Beament

Marketplace Manager, The Dune Group

Lorna joined Dune in 2015, launching and managing multiple UK and international marketplaces. Prior to joining Dune, she held similar roles at the pureplay international fashion retailer, and multichannel retailer Mothercare - where she managed marketplaces for the Mothercare brand as well as the Early Learning Centre brand.

James Hardy

Former Director EMEA,

James was formerly head of the EMEA region for until 2014. He sits on the board of a number of eCommerce businesses and is a member of UKTI’s e-exporting advisory group. His areas of interest include platforms of all kinds, and the digital empowerment of established brands and SMEs. He lived in San Francisco for 9 years and Sydney for 3 years, he was formerly general counsel of the world’s largest technology public relations agency, managing acquisitions and operations outsourcing in the US, Europe, India and China. He remains a qualified solicitor and has an MBA from Melbourne Business School. He is currently Chief Executive of Avenue51, which takes British brands into China via eCommerce channels.

Raj Jerath

Former International eCommerce/Online Trading Manager, Holland & Barrett

Raj has over 10 years marketing and eCommerce experience both nationally and internationally. Whilst at Holland & Barrett, Raj formulated and implemented international eCommerce strategies across 8 markets (Asia, Europe and Middle East) delivering incremental sales growth and brand awareness, working with Alibaba (Tmall|) and He also worked as the Online Trading & eBay Manager for Homebase, opening their eBay store within 8 weeks. Most recently, Raj has joined MEC Commerce (as eCommerce director), the eCommerce-consulting arm of MEC Global. His focus at MEC is delivering holistic eCommerce strategies to national and international clients across retail, auto, FMCG and luxury.

Gavin Williams

Independent eCommerce Consultant

Gavin Williams is an independent eCommerce consultant specialising in luxury retail. He has worked with Harvey Nichols, Liberty, Penhaligon's, McArthurGlen and The Wine Society. Most recently he was Associate Director at consultancy firm The eNova Partnership working on various private equity investments including Farfetch.

Currently, Gavin is working with premium British audio brand Bowers & Wilkins (B&W) and also acts as a startup mentor for MassChallenge UK.

Your Hosts


e2y is a digital commerce consultancy with a strong focus on excellence and quality. We are dedicated to delivering state-of-the-art SAP Hybris solutions. We help our clients achieve better, faster, smarter software delivery. Core deliveries are B2B and B2C eCommerce platforms, internationalisation, integration, payment, product content management, order management, search & merchandising.

e2y has worked on pre-built integrations with the SAP Hybris Commerce Suite. The Mirakl Marketplace Solution for SAP Hybris helps our customers generate incremental growth and increase profitability through a turn-key marketplace solution.

Find out more


Mirakl provides state-of-the-art software solutions that allow B2C and B2B organizations to launch and operate their own online marketplace. Mirakl Marketplace B2C and Mirakl Marketplace B2B make it easy for vast numbers of vendors to be federated on a unique platform, allowing consumers to benefit from an extended product offering, competitive prices and a superior customer experience. Mirakl has helped some of the world’s leading organizations, as well as smaller innovative enterprises including:-, Halfords, Game, Best Buy, Woolworths, Auchan, Carrefour, Darty, and Galeries Lafayette to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 15 countries around the world and has closed a 20 million dollar Series B round of funding in July 2015.

Find out more


inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels (including Marketplaces of course, where the manual process of product listings can escalate incredibly easily). Our powerful PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages.

More than 220 customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow, including - in the UK - Lovecraft, Steinhoff and DeLonghi.


Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors of marketplaces, international, digital, brand, strategy and online.

Q: What is the address of the venue?

A: The RSA, 8 John Adam Street, London, WC2N 6EZ

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.