Keeping Up With The Millennials

Tuesday 26th September 2017, 8.20am - 11.00am
The Langham London, 1C Portland Place, Marylebone

Mobile. Social. Shoppable.

Millennials are a big deal. Not only are they the largest generation since the ‘Baby Boom’, but they’re also about to enter their prime purchasing years.

Born between 1980 and 2000, Millennials make up a quarter of the world’s population – some 1.7 billion people. These smartphone-wielding young people offer retailers rich opportunities for mobile commerce. They spend most of the day on their phones and are the largest group driving smartphone transactions. And they are rapidly turning into the most important consumer group in the world.

Our event looks at how they (The Millennials) are now going mobile to make their purchases, and are changing the world of eCommerce. We will debunk a few Millennial Myths and as always, garner war stories from speakers on the front line of eCommerce.

Online retailers can’t afford to ignore the empowered, demanding Millennial generation’s needs when it comes to eCommerce. It’s time for businesses to re-evaluate the old methods used on Gen X and Baby Boomers, and embrace the shift to mobile.

Don’t let this group slip through your fingers, hone in on the digital world and all the advantages it has to offer. Take the leap to accommodate those who fuel the online retail world, today.

Our event will talk about how brands can evolve to meet millennial expectations. We’ll take in:

  • Smartphone savvy – your site may be mobile responsive, but how does it look and operate?
  • Seamless checkout – a secure payment option is necessary for Millennials on mobile
  • Personalised Shopping Experiences – creating a whole new level of customer engagement
  • The Price – a good price goes a long way, this is the number one factor for Millennials making a purchase
  • Loyalty programs – there may be myths around brand loyalty, but… Millennials love a discount code
  • Social Media – Millennials spend nearly 18 hours a day consuming media, imagine the marketing outreach!
  • Influencer Marketing – Millennials are placing more and more trust into social media influencers & bloggers
  • Social Goodness – showcasing social responsibility is not only a chance for your business to make the world a better place, but to also create a new way for Millennials to enact social change (which they love!)
  • Feedback & Surveys – listening to your customers is more important than ever, visible feedback is a huge influencer on a purchase

Who should attend this event?

  • Directors of Digital, eCommerce, Marketing & Customer Experience (CX)
  • Chief Digital Officers
  • Strategy, Research, Insight & Innovation leaders
  • Heads of Brand, Mobile, Digital & Social
  • Senior Customer Experience (CX) & User Experience (UX) leaders
  • CEO’s, Founders & Owners


James Gold

Co-founder, Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.

Never coming up for breath, Gold alongside his co-founders have expanded into a team of over 50 people around the world accelerating the brand and its impact. Growing the business organically, the privately-owned company has seen its loyal social media followers of over 410k transform Skinnydip London from a vibrant start-up to an internationally recognised and religiously followed brand.

More speakers to be announced soon...

Your Hosts


Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.

From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their Multichannel development, whether starting in-store or online.

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dotmailer is a marketing automation platform, supported by world-class strategic and support services. It enables you to use transactional, behavioural and social insights to design, test and send powerful automated email and multi-channel programs – and then be smarter and faster the next time round. With dotmailer you improve your engagement rates, increase your ROI and really connect with your customers.

Established for over 15 years, dotmailer is a global business headquartered in the UK and boasts more than 70,000 users in over 150 countries. Key eCommerce clients include Elemis, Paul Smith, Paperchase and Oliver Sweeney.

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Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of digital marketing, brand, social, strategy, online and content.

Q: What is the address of the venue?

A: The Langham London, 1C Portland Place, Marylebone, London, W1B 1JA

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.