The Commercial Revolution

Wednesday 27th January, 8:30am - 10:30am
Packington Suite, Forest of Arden Marriott Hotel
Maxstoke Lane, Meriden, Birmingham, CV7 7HR

The wholesale and distribution landscape has moved with pretty glacial pace for many years - companies growing, consolidating and improving their services… but largely at a slow and steady rate.

A change has arrived - did you know?

Disruptive online providers now sell home boilers, industrial glue, internal and external doors amongst a plethora of other products sold, until now, by wholesale companies. This will start to affect sales volumes in businesses like yours - maybe not this year, but most certainly next year. The world of digital commerce will rapidly start to swamp wholesale and building supply companies, and in some cases even manufacturing businesses, who are not trading online.

Our morning breakfast debate will tackle the thorny subjects that all business wholesale companies are trying to tackle when it comes to digital commerce initiatives:

  • Where is the ROI and business case? Is it really worth it?
  • How do you bring the business with you on the journey?
  • Where will the core systems within the business have to be amended?
  • How are complex pricing arrangements satisfied by digital commerce?

Speakers confirmed are:

  • Mark Selby - eCommerce Director, Macfarlane Packaging
  • Asad Ali – Digital Marketing Manager, Birchwood Price Tools (a Travis Perkins Group company)
  • Tim Beaumont – Managing Director, Nemo Group
  • Mark Catley – Business Development Director UK & Ireland, XPO Logistics

Come and be inspired, reassured and motivated by our panelists, and take away some valuable lessons about how to face the commerce revolution head-on. We look forward to seeing you bright and early on the 27th January!

Who should attend?

  • Business Strategy leaders
  • Customer Experience leaders
  • Digital and Marketing leaders
  • eCommerce leaders
  • Business owners


8.15am Registration

8.30am Breakfast and networking

9.00am The Digital Revolution debate

  • Mark Selby – eCommerce Director, Macfarlane Packaging
  • Asad Ali – Digital Marketing Manager, Birchwood Price Tools (a Travis Perkins Group company)
  • Tim Beaumont – Managing Director, Nemo Group
  • Mark Catley – Business Development Director UK & Ireland, XPO Logistics
  • Moderator: Jamie Hancox – Founder, Commerce Futures

Our expert panel will lead a debate about how to plan for the transformation that digital is forcing upon many businesses, both large and small, across the Wholesale, Logistics and Manufacturing sectors. As digital practitioners and business leaders our panelists are under the same pressures as you are – so they can truly help you in the challenges ahead.

For delegates who are trying to place digital at the heart of their commercial offering, we will discuss and try to develop insight into the following critical areas over the course of our interactive morning session:

  • How do you win the hearts and minds of the business stakeholders as you move online?
  • How do you execute eCommerce with business customers? Is it just the same as B2C?
  • Where does the best ROI lie for you in digital and how do you measure it?
  • How are your systems going to have to respond with these new pressures?

10.00am Panel session closes

10.05am Meet the panel and networking

10.30am Event wrap up and close


Mark Selby headshot.jpeg

Mark Selby

eCommerce Director, Macfarlane Packaging

Mark is eCommerce Director at Macfarlane Group PLC, which is the UK’s largest packaging distribution company. Having worked for the group since 2000, he joined the business as IT Director, moving to head up its eCommerce strategy in 2009. Mark comes from a background in technical solution implementation having led projects for organizations from the aviation, pharmaceutical, construction and retail sectors.

Asad Ali.jpg

Asad Ali

Digital Marketing Manager, Birchwood Price Tools (a Travis Perkins Group company)

Asad is currently the Digital Marketing Manager for Birchwood Price Tools and has worked in digital marketing for over 8 years. In that time he has helped small/medium sized businesses transition to digital, taking a pragmatic approach and basing the digital strategy around the business growth plans.

Birchwood Price Tools manufacture and distribute brands such as Scruffs Workwear, Defender Power & Lighting, and Van Vault storage solutions along with wholesaling popular brands like Makita, DeWalt, Bosch and Leica.

Tim Beaumont

Managing Director, Nemo Group

Tim runs the NEMO Group - UK's leading purchasing and marketing group in the office products sector. NEMO has 114 members covering the UK and Ireland, with purchases in excess of £328m. A true co-operative where members are equal shareholders and help direct the business. In 2015, NEMO won the prestigious “European Dealer Group of the Year” at the OPI Awards. NEMO also won Catalogue of the Year and the Reseller Marketing Excellence award in 2014.

Tim is an experienced commercial business manager with a broad skill set having worked in a number of organisations, both SME and Corporate. He is passionate about technology, change management and running profitable businesses.

Mark Catley

Business Development Director UK & Ireland, XPO Logistics

Mark is Business Development Director at XPO Logistics UK & Ireland and has over 21 years’ experience in the industry through a series of senior management positions.

With an MBA from Henley Business School, Mark has been heavily involved in eCommerce since 2005, and for five years until August 2014 was Head of eCommerce Development, responsible for leading the strategic roll out of the XPO logistics eFulfilment proposition ‘Red Online’.

Previous experience includes Head of Business Development for Norbert Dentressangle, Regional General Manager for Salvesen Logistics, project lead for three key organisational transformation projects and General Manager of a fast moving produce depot. Mark has also held roles as Divisional Accountant and IT Systems Manager.

Your Hosts

Hybris software


Hybris software, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touch point, channel and device. Hybris delivers Omni-channel commerce solutions: State-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. Hybris has helped some of the world's leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. Hybris sits at the heart of SAP's Customer Engagement and Commerce suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement providing the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems.

Find out more


e2y logo.png

e2y is an SAP hybris practice focusing on helping its clients achieve better, faster, smarter software delivery. We are experts in app performance, internationalisation, payments, marketplace integration, and B2B and B2C ecommerce. e2y is passionate about how commerce software is delivered and drive down total cost of ownership by ensuring delivery is predictable and our code robust. E2y is part of the e2x Group that has an unrivalled track record of 15 years of 100% referencable customers. We are proud to have some of the world’s biggest brands among our customer base such as Nikon, Lego and IKEA. We are also proud of our ability to provide real value and accelerated delivery to smaller companies to allow them to grow by taking advantage of the opportunities offered by ecommerce.

Find out more


Dynatrace is the innovator behind the industry’s premier Digital Performance Platform, making real-time information about digital performance visible and actionable for everyone across business and IT. We help customers of all sizes see their applications and digital channels through the lens of their end users. More than 7,500 organizations use these insights to master complexity, gain operational agility and grow revenue by delivering amazing customer experiences.


Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors of innovation, strategy and acquisition.

Q: What is the address of the venue?

A: Packington Suite at Forest of Arden Marriott Hotel, Meriden, Birmingham, CV7 7HR

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.