Susanne Given, COO, SuperGroup

In a single tweet ‐ What does your company do?

It creates great branded fashion product for youth customers.

Which retail brand do you most admire? And why?

Outside Superdry... Ocado ‐ they make life easy.

What is the biggest opportunity for retail brands? And why?

Tapping into vast numbers of customers digitally to seek feedback and views ‐ why ‐ because it’s inexpensive and you can talk to them every single day.

What is the one piece of advice you'd share with your retailer peers?

Try out your own multi‐channel service every week ‐ it’s the best way to establish what’s good and bad.

What single thing would improve the quality of your life?

More hours in the day!

What one app can you not live without?

Easyjet’s app ‐ flights booked to France in a couple of clicks.


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