James Gold - Co-Founder, Skinnydip London

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James Gold - Co-Founder, Skinnydip London

James explains how Skinnydip have fully utilised Social Media to build their brand and promote the "Skinnydip way of life", alongside teaming up with the right influencers to expand their reach.

David Kohn - Customer & eCommerce Director, Heal's

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David Kohn - Customer & eCommerce Director, Heal's

David explains how Heal's manage their budget around content and how selective they have to be with their investments – making sure they get tangible results.

Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

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Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

Michelle talks to us about how Hotel Chocolat are really digging through their customer data and segments to truly understand what to give their customers from a content perspective.

Usman Riaz - Co-Founder, EGO

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Usman Riaz - Co-Founder, EGO

Usman tells us how the majority of EGO's traffic comes from mobile, so therefore everything from content to web design is always thought out and created with mobile in mind.

Hannah Bennett - Project Manager, Paul Smith

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Hannah Bennett - Project Manager, Paul Smith

Hannah briefly tells us the key reasons Paul Smith moved and updated their website in order to futureproof it. She also goes on to say why she likes our events.

Jonny Quach - Vice President of Product Management, AirHelp

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Jonny Quach - Vice President of Product Management, AirHelp

Jonny discusses how AirHelp's growth strategy is very data-centric and how they're able to A/B test new functions and content on their website easily. He also goes on to explain the importance of 'brand' to company longevity.

Jim Warren - Marketing Director, Bloom & Wild

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Jim Warren - Marketing Director, Bloom & Wild

Jim explores how Bloom & Wild increased conversion on the website as well as providing a better customer experience. They used their data to target people better by showing them relevant products and gifts at the right time.

Content & Commerce 2018

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Content & Commerce 2018

At our fifth annual Content & Commerce conference in May 2018 we asked our select audience of over 100 eCommerce, digital, content, marketing and retail professionals to answer the following questions, and here are their responses.

Content & Commerce London

Whitepaper

Content & Commerce London

Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources...

Sports & Outdoor

Whitepaper

Sports & Outdoor

Sport and activity are high on the news agenda, as many bemoan the UK’s apparent lack of interest in keeping t and the growing problem of obesity. Yet according to Sport England, three-quarters of adults in the UK are ‘active’ or ‘fairly active’. That’s a lot of people who need the right clothes, equipment and support to take part in whatever activity piques their interest...

Emma Reid - Managing Director, Tribe Sports

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Emma Reid - Managing Director, Tribe Sports

Emma explains the desire Tribe Sports had to capitalise on the running market and produce high quality, good performing, stylish running gear. She also goes on to tell us how they use social and influencers to drive the business.

David Hanney - CEO, Alpkit

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David Hanney - CEO, Alpkit

David describes how Alpkit was founded. He tells us how the passion & love for outdoor pursuits - climbing, bouldering, camping etc. - makes for a fantastic brand ethos that customers really want to buy into.

Andrew Manteit - Co-Founder, Active In Style

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Andrew Manteit - Co-Founder, Active In Style

Andrew explores how having a community and fans who buy into your brand can make for lifelong customers. He also tells us how Active In Style utilise their community across digital platforms, not only to create content, but also share it and drive new customers.

Mastering Multichannel

Whitepaper

Mastering Multichannel

Running a retail business in 2018 is more complicated than ever, especially for brands with physical stores. Consumers have high expectations, assuming retailers will have an active presence across all primary social media channels, as well as a fully functioning transactional website...

Matthew Henton - Head of eCommerce, Moss Bros.

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Matthew Henton - Head of eCommerce, Moss Bros.

Matthew explores the rate of change in eCommerce and retail, how Moss Bros. needs effectively use customer data, and keep improving experiences both digitally & in-store.

Digital Style 2018

Whitepaper

Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Digital Style 2018

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Digital Style 2018

At our Digital Style conference in January 2018 we asked our select audience of eCommerce, digital, marketing and retail professionals to answer some questions about their digital systems, if their business is evolving or disrupting, the biggest challenges for 2018, and how good they think their overall online experience is.

James Wehner - Director of Digital Experience, McDonald's Global Digital

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James Wehner - Director of Digital Experience, McDonald's Global Digital

James explains how it's easy to get caught up in a big corporate company and the nuances that can be learnt from startups. Also, about how the overall commerce experience needs to be great for every customer.

Erik Bergstrom - Founder & CEO, Grand Frank

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Erik Bergstrom - Founder & CEO, Grand Frank

Erik talks about how Grand Frank are looking to build the business differently and without resellers - keeping the products unique and cool.

Consumerology - The Art and Science of Retail Success

Whitepaper

Consumerology - The Art and Science of Retail Success

The inexorable rise of online commerce has left many wondering how best to approach retail overall – not only to maximise sales, but also to strike the right balance between online and instore sales, and across all the channels used to communicate with customers…

Ian Whittingham - Managing Director, Sigma Sport

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Ian Whittingham - Managing Director, Sigma Sport

Ian told us how Sigma Sport want to keep a 'single view' of their customers in order to truly tailor the content and experience, making sure everyone is receiving correct & relevant communication.

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Content & Commerce

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Content & Commerce

At our most recent annual Content & Commerce conference we asked our audience a series of questions around their online content strategy, the rise of social media as a channel, and where to improve the customer journey.

Future Commerce

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Future Commerce

We asked a room full of Content professionals & Commerce leaders to answer the questions below and rate their brands content layer, content strategy, and the impact of 'shoppable' content.