Global Commerce Whitepaper

Whitepaper

Global Commerce Whitepaper

Most companies want to grow and many will do that by looking beyond the UK’s shores, where there are myriad opportunities for those that choose the right locations and implement well-planned strategies…

Content & Commerce North Whitepaper

Whitepaper

Content & Commerce North Whitepaper

In a world where eCommerce is considered the norm and the majority of seasonal shopping is now likely to be done online, how do you get people to buy from you rather than your competitors? Whether it’s capturing the one-off impulse or high-value purchase, or encouraging brand loyalty to boost repeat sales, the content you deliver…

Content & Commerce North 2018

Infographic

Content & Commerce North 2018

At our second edition of Content & Commerce conference this September, 2018 in Manchester we asked over 50 industry professionals within eCommerce the following questions within a survey, and here are their responses.

Interview - Rebecca Scott, Founder & Owner - NEUapparel

Video

Interview - Rebecca Scott, Founder & Owner - NEUapparel

Rebecca explains the importance of being relatable and engaging with their audience is the key to their Instagram strategy, and how all the team are aware of the brand voice! She then goes on to explain NEUapparel has no desire to have a physical store and will continue to build CX throughout their website but have plans to be physically present using pop ups in the future.

Interview - Stephanie Nash and Paul Martin, UX Lead and Head of IT - Graham & Brown

Video

Interview - Stephanie Nash and Paul Martin, UX Lead and Head of IT - Graham & Brown

Steph explains the transition Graham & Brown went through from a traditional bricks-and-mortar store to creating an eCommerce team, breaking the boundaries. Paul explains the fundamental changes they had to go through to grow as a business by implementing systems and having a ‘Can Ban’ approach.

Kate Mitchell - Head of eCommerce, Benson for Beds and Harveys

Video

Kate Mitchell - Head of eCommerce, Benson for Beds and Harveys

Kate explains how her team within eCommerce is delivering a digital transformation - putting the customer service at the heart of their ideas. Her challenge remains delivering a ‘great helping hand’ within the CX strategy.

Antony Comyns - Head of eCommerce, Hawes & Curtis

Video

Antony Comyns - Head of eCommerce, Hawes & Curtis

Antony describes the way Hawes & Curtis link their channels to optimise sales, conveying the benefits to in-store staff of having a multichannel approach, and the journey towards a true single-customer view.

 Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Video

Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Andrew explores the importance of pulling customers into the business – "more customers visiting more often..." – and what drives those customers to choose your business, even if only for smaller transactions.

 Janis Thomas - Marketing Director, Birchbox

Video

Janis Thomas - Marketing Director, Birchbox

Janis Thomas explains how Birchbox are able to use a wide variety of customer data to provide truly personalised recommendations for customers. She also goes on to tell us how further investment in AI can only be beneficial for the business going forward.

Rob Feldmann - CEO, BrandAlley

Video

Rob Feldmann - CEO, BrandAlley

Rob, the CEO of BrandAlley tells us about BrandAlley's customer base and how they effectively engage with them. He also goes on to explain how they share customer insights (purchase history, postcode analysis, brand data, age, gender etc.) with their brand partners to help them try and convert to full-price spend direct from the brand.

Perfecting Personal Whitepaper

Whitepaper

Perfecting Personal Whitepaper

The concept of personalised goods and services has been around for a very long time. For most of that time, it was made possible by our propensity to shop locally. However, since the advent of eCommerce, where you never meet your customer and margins can be slim, successful personalisation has been one of the holy grails…

James Gold - Co-Founder, Skinnydip London

Video

James Gold - Co-Founder, Skinnydip London

James explains how Skinnydip have fully utilised Social Media to build their brand and promote the "Skinnydip way of life", alongside teaming up with the right influencers to expand their reach.

David Kohn - Customer & eCommerce Director, Heal's

Video

David Kohn - Customer & eCommerce Director, Heal's

David explains how Heal's manage their budget around content and how selective they have to be with their investments – making sure they get tangible results.

Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

Video

Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

Michelle talks to us about how Hotel Chocolat are really digging through their customer data and segments to truly understand what to give their customers from a content perspective.

Usman Riaz - Co-Founder, EGO

Video

Usman Riaz - Co-Founder, EGO

Usman tells us how the majority of EGO's traffic comes from mobile, so therefore everything from content to web design is always thought out and created with mobile in mind.

Hannah Bennett - Project Manager, Paul Smith

Video

Hannah Bennett - Project Manager, Paul Smith

Hannah briefly tells us the key reasons Paul Smith moved and updated their website in order to futureproof it. She also goes on to say why she likes our events.

Jonny Quach - Vice President of Product Management, AirHelp

Video

Jonny Quach - Vice President of Product Management, AirHelp

Jonny discusses how AirHelp's growth strategy is very data-centric and how they're able to A/B test new functions and content on their website easily. He also goes on to explain the importance of 'brand' to company longevity.

Content & Commerce 2018

Infographic

Content & Commerce 2018

At our fifth annual Content & Commerce conference in May 2018 we asked our select audience of over 100 eCommerce, digital, content, marketing and retail professionals to answer the following questions, and here are their responses.

Jim Warren - Marketing Director, Bloom & Wild

Video

Jim Warren - Marketing Director, Bloom & Wild

Jim explores how Bloom & Wild increased conversion on the website as well as providing a better customer experience. They used their data to target people better by showing them relevant products and gifts at the right time.

Content & Commerce London

Whitepaper

Content & Commerce London

Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources...

Sports & Outdoor

Whitepaper

Sports & Outdoor

Sport and activity are high on the news agenda, as many bemoan the UK’s apparent lack of interest in keeping t and the growing problem of obesity. Yet according to Sport England, three-quarters of adults in the UK are ‘active’ or ‘fairly active’. That’s a lot of people who need the right clothes, equipment and support to take part in whatever activity piques their interest...

Sports & Outdoor

Infographic

Sports & Outdoor

At our Sports & Outdoor conference in April 2018, we asked our selected audience of eCommerce, digital, marketing and retail professionals to answer some questions. In the infographic below are their responses.

Emma Reid - Managing Director, Tribe Sports

Video

Emma Reid - Managing Director, Tribe Sports

Emma explains the desire Tribe Sports had to capitalise on the running market and produce high quality, good performing, stylish running gear. She also goes on to tell us how they use social and influencers to drive the business.

David Hanney - CEO, Alpkit

Video

David Hanney - CEO, Alpkit

David describes how Alpkit was founded. He tells us how the passion & love for outdoor pursuits - climbing, bouldering, camping etc. - makes for a fantastic brand ethos that customers really want to buy into.