Global Commerce Whitepaper

Infographic

Global Commerce Whitepaper

At our Global Commerce breakfast conference we asked our audience of brand and retail professionals about their current and future international expansion strategies. The infographic below shows their responses.

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend

 Charlotte Thomée - feelunique.com

Video

Charlotte Thomée - feelunique.com

Charlotte tells us about the value of having a localised offering in every territory that you’re operating in, especially with regards to calendar-based promotions, discounts and offers.

Spencer Hudson - GHD

Video

Spencer Hudson - GHD

Spencer explores the challenges of having a website that can deliver content across various platforms and to differing global markets, along with the importance of having good local contacts in country.

Paul Giuffredi - Baker Ross Ltd

Video

Paul Giuffredi - Baker Ross Ltd

Paul discusses growing the business into new territories by using online marketplaces as a trial, then based on the success set up a localised website offering.