Content & Commerce London 2019

Whitepaper

Content & Commerce London 2019

Good online content contributes to a brand’s success. That’s indisputable. But what kind of content should that be? How big a factor is social media? And how should the continuing shift to mobile influence your content plans? In this whitepaper, we’ll present the thoughts of practitioners from companies large and small, new and old, who have all been tackling these challenges in different ways…

Conversion Commerce

Whitepaper

Conversion Commerce

When running a business, every single thing you do has one ultimate end goal: to make a profit. Whether you’re choosing or creating products or services to sell, trying to capture the attention of people or companies who might buy those products or services, or moving them through the sales funnel (and back through it multiple times), it’s all about the bottom line. And to do that, you need to convert browsers into buyers…

Sports & Outdoor 2019

Whitepaper

Sports & Outdoor 2019

Sport and exercise lovers really are a unique group. In the over-serviced retail sector, relatively few consumers could really be described as obsessive about shopping or desperately loyal to specific brands. Athletes and keep-fit fans, on the other hand, are often very passionate about their hobby and this strongly influences how and where they spend their money. The challenge is to monetise this passion with appropriate digital solutions, both clientfacing and behind the scenes…

Digital Style Manchester 2019

Whitepaper

Digital Style Manchester 2019

At our recent Digital Style conference in Manchester, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style London 2019

Whitepaper

Digital Style London 2019

At our recent Digital Style conference in London, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Antony Comyns - Head of eCommerce, Hawes & Curtis

Video

Antony Comyns - Head of eCommerce, Hawes & Curtis

Antony describes the way Hawes & Curtis link their channels to optimise sales, conveying the benefits to in-store staff of having a multichannel approach, and the journey towards a true single-customer view.

 Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Video

Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Andrew explores the importance of pulling customers into the business – "more customers visiting more often..." – and what drives those customers to choose your business, even if only for smaller transactions.

 Janis Thomas - Marketing Director, Birchbox

Video

Janis Thomas - Marketing Director, Birchbox

Janis Thomas explains how Birchbox are able to use a wide variety of customer data to provide truly personalised recommendations for customers. She also goes on to tell us how further investment in AI can only be beneficial for the business going forward.

Rob Feldmann - CEO, BrandAlley

Video

Rob Feldmann - CEO, BrandAlley

Rob, the CEO of BrandAlley tells us about BrandAlley's customer base and how they effectively engage with them. He also goes on to explain how they share customer insights (purchase history, postcode analysis, brand data, age, gender etc.) with their brand partners to help them try and convert to full-price spend direct from the brand.

Digital Style 2018

Whitepaper

Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

 Charlotte Thomée - feelunique.com

Video

Charlotte Thomée - feelunique.com

Charlotte tells us about the value of having a localised offering in every territory that you’re operating in, especially with regards to calendar-based promotions, discounts and offers.

Paul Giuffredi - Baker Ross Ltd

Video

Paul Giuffredi - Baker Ross Ltd

Paul discusses growing the business into new territories by using online marketplaces as a trial, then based on the success set up a localised website offering.

Where Content meets Commerce

Article

Where Content meets Commerce

Stewart Robinson of Full Fat Things summarises the eCommerce Futures Content & Commerce event and impresses upon us the importance of knowing your customer - and therefore of mastering the many techniques that now exist for extending and deepening that knowledge.