Content & Commerce London 2019

Whitepaper

Content & Commerce London 2019

Good online content contributes to a brand’s success. That’s indisputable. But what kind of content should that be? How big a factor is social media? And how should the continuing shift to mobile influence your content plans? In this whitepaper, we’ll present the thoughts of practitioners from companies large and small, new and old, who have all been tackling these challenges in different ways…

Conversion Commerce

Whitepaper

Conversion Commerce

When running a business, every single thing you do has one ultimate end goal: to make a profit. Whether you’re choosing or creating products or services to sell, trying to capture the attention of people or companies who might buy those products or services, or moving them through the sales funnel (and back through it multiple times), it’s all about the bottom line. And to do that, you need to convert browsers into buyers…

Sports & Outdoor 2019

Whitepaper

Sports & Outdoor 2019

Sport and exercise lovers really are a unique group. In the over-serviced retail sector, relatively few consumers could really be described as obsessive about shopping or desperately loyal to specific brands. Athletes and keep-fit fans, on the other hand, are often very passionate about their hobby and this strongly influences how and where they spend their money. The challenge is to monetise this passion with appropriate digital solutions, both clientfacing and behind the scenes…

Digital Style Manchester 2019

Whitepaper

Digital Style Manchester 2019

At our recent Digital Style conference in Manchester, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style London 2019

Whitepaper

Digital Style London 2019

At our recent Digital Style conference in London, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style 2018

Whitepaper

Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend