Digital Style Manchester 2019

Whitepaper

Digital Style Manchester 2019

At our recent Digital Style conference in Manchester, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style London 2019

Whitepaper

Digital Style London 2019

At our recent Digital Style conference in London, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Global Commerce Whitepaper

Infographic

Global Commerce Whitepaper

At our Global Commerce breakfast conference we asked our audience of brand and retail professionals about their current and future international expansion strategies. The infographic below shows their responses.

Content & Commerce North 2018

Infographic

Content & Commerce North 2018

At our second edition of Content & Commerce conference this September, 2018 in Manchester we asked over 50 industry professionals within eCommerce the following questions within a survey, and here are their responses.

Antony Comyns - Head of eCommerce, Hawes & Curtis

Video

Antony Comyns - Head of eCommerce, Hawes & Curtis

Antony describes the way Hawes & Curtis link their channels to optimise sales, conveying the benefits to in-store staff of having a multichannel approach, and the journey towards a true single-customer view.

 Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Video

Andrew Mann - Vice President Insight, Pricing & Digital CRM, Asda

Andrew explores the importance of pulling customers into the business – "more customers visiting more often..." – and what drives those customers to choose your business, even if only for smaller transactions.

 Janis Thomas - Marketing Director, Birchbox

Video

Janis Thomas - Marketing Director, Birchbox

Janis Thomas explains how Birchbox are able to use a wide variety of customer data to provide truly personalised recommendations for customers. She also goes on to tell us how further investment in AI can only be beneficial for the business going forward.

Rob Feldmann - CEO, BrandAlley

Video

Rob Feldmann - CEO, BrandAlley

Rob, the CEO of BrandAlley tells us about BrandAlley's customer base and how they effectively engage with them. He also goes on to explain how they share customer insights (purchase history, postcode analysis, brand data, age, gender etc.) with their brand partners to help them try and convert to full-price spend direct from the brand.

Content & Commerce 2018

Infographic

Content & Commerce 2018

At our fifth annual Content & Commerce conference in May 2018 we asked our select audience of over 100 eCommerce, digital, content, marketing and retail professionals to answer the following questions, and here are their responses.

Sports & Outdoor

Infographic

Sports & Outdoor

At our Sports & Outdoor conference in April 2018, we asked our selected audience of eCommerce, digital, marketing and retail professionals to answer some questions. In the infographic below are their responses.

Digital Style 2018

Whitepaper

Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Digital Style 2018

Infographic

Digital Style 2018

At our Digital Style conference in January 2018 we asked our select audience of eCommerce, digital, marketing and retail professionals to answer some questions about their digital systems, if their business is evolving or disrupting, the biggest challenges for 2018, and how good they think their overall online experience is.

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Future Commerce

Whitepaper

Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend

Donna Kelly, Co-Founder, Dressipi

Interview

Donna Kelly, Co-Founder, Dressipi

'Love them or loathe them, Amazon have done a brilliant job of understanding what customers want and delivering on that'. Tips and tricks from the Co-Founder of Dressipi, a personalisation and data company that provides a free fashion advice and recommendation service. 

Where Content meets Commerce

Article

Where Content meets Commerce

Stewart Robinson of Full Fat Things summarises the eCommerce Futures Content & Commerce event and impresses upon us the importance of knowing your customer - and therefore of mastering the many techniques that now exist for extending and deepening that knowledge.