Sports & Outdoor 2019

Whitepaper

Sports & Outdoor 2019

Sport and exercise lovers really are a unique group. In the over-serviced retail sector, relatively few consumers could really be described as obsessive about shopping or desperately loyal to specific brands. Athletes and keep-fit fans, on the other hand, are often very passionate about their hobby and this strongly influences how and where they spend their money. The challenge is to monetise this passion with appropriate digital solutions, both clientfacing and behind the scenes…