Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Future Commerce

Whitepaper

Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend

Spencer Hudson - GHD

Video

Spencer Hudson - GHD

Spencer explores the challenges of having a website that can deliver content across various platforms and to differing global markets, along with the importance of having good local contacts in country.

Paperchase launch new responsive design website

Article

Paperchase launch new responsive design website

Responding to increased consumer demand for mobile shopping opportunities, Paperchase have launched a new responsive design website.