Whitepapers & Reports

Whitepaper - Engaging buyers with digital style

Whitepaper - Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend...

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Whitepaper - From Personalisation to Conversion

Whitepaper - From Personalisation to Conversion

Successful retailing isn't just about having great products on sale at attractive prices. With so many channels available to buy from and so much competition, it takes creative, agile vendors to stand out from the crowd. So, as marketing takes ownership of the online experience, how do you turn personalisation into sales? This report draws on research from personalisation and data companies Dressipi and Qubit to explore how retailers can improve the online customer experience using creative techniques that lead to greater conversion rates.

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