Whitepapers & Reports

Whitepaper - Content & Commerce

Whitepaper - Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

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Whitepaper - Future Commerce

Whitepaper - Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?...

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Whitepaper - Cross-Atlantic Commerce

Whitepaper - Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year...

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Whitepaper - Engaging buyers with digital style

Whitepaper - Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend...

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Whitepaper - From Personalisation to Conversion

Whitepaper - From Personalisation to Conversion

Successful retailing isn't just about having great products on sale at attractive prices. With so many channels available to buy from and so much competition, it takes creative, agile vendors to stand out from the crowd. So, as marketing takes ownership of the online experience, how do you turn personalisation into sales? This report draws on research from personalisation and data companies Dressipi and Qubit to explore how retailers can improve the online customer experience using creative techniques that lead to greater conversion rates.

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