Whitepaper - B2B Commerce

In an era when we take it for granted that we can buy anything from carrots to cars online, it’s easy to forget that huge swathes of business are still done offline. It’s also easy to make excuses that this shouldn’t change because B2B sales are often more complicated than straightforward B2C commerce. However, we’re now at a tipping point where if you don’t make the move into eCommerce, you could be risking the future of your business entirely.

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