How much do you value your customers? And how much would you like to add more customers to your bottom line? Enough to admit, finally, that for many, buyers shopping is no longer a black and white choice between buying online or in store?
The online commerce world is changing and key among the issues that vendors need to cope with is the change in shopping habits from using one device to explore and purchase to using two or even more. And when a potential customer starts looking at you from multiple angles, you really have to up your game in terms of how you expose your company to them and how you view those potential customers in return. No longer is it enough to judge them by their ‘last click’.
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