Successful retailing isn't just about having great products on sale at attractive prices. With so many channels available to buy from and so much competition, it takes creative, agile vendors to stand out from the crowd. So, as marketing takes ownership of the online experience, how do you turn personalisation into sales? This report draws on research from personalisation and data companies Dressipi and Qubit to explore how retailers can improve the online customer experience using creative techniques that lead to greater conversion rates.
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