James explains how Skinnydip have fully utilised Social Media to build their brand and promote the "Skinnydip way of life", alongside teaming up with the right influencers to expand their reach.

David explains how Heal's manage their budget around content and how selective they have to be with their investments – making sure they get tangible results.

Michelle talks to us about how Hotel Chocolat are really digging through their customer data and segments to truly understand what to give their customers from a content perspective.

Usman tells us how the majority of EGO's traffic comes from mobile, so therefore everything from content to web design is always thought out and created with mobile in mind.