Advisory Board
Meet the brilliant business leaders that keep us honest and accountable.
Aaron Winsloe
eCommerce Director
Joust group
Read full bio →Aaron Winsloe
A new addition to our board this year is Aaron Winsloe, eCommerce Director at Joust Group. Aaron spent the last 7 years working for British eCommerce powerhouse THG, launching and running websites across 4 different continents with expertise in UK, Asia and USA markets specifically. International experience aside, his focus now is expanding a series of new British start ups business both at home and overseas in the E-Bike/Scooters and Home verticals.
Agnes Hjelmér
CEO
Bonti AB
Read full bio →Agnes Hjelmér
Agnes Hjelmér is a cosmetic industry leader with 20+ years’ expertise driving and delivering business goals for leading groups and start-ups alike. A strong foundational experience in supply chain and manufacturing for L’Oréal and an eye for international and digital expansion paved the way for Agnes to evolve ahead of the curve in the beauty industry. Today, she is the hands-on CEO of Bonti AB – the desire to deliver the highest possible quality and a warm personal treatment are the basic ideas that once led to Bonti's birth and success. When she isn’t working, Agnes tries to spend time with her family – 2 daughters, her fiancé and a Dobermann baby girl. Gaia (the dobi) is very much loved but drives the family crazy most days.
Jacqueline Joel
Head of Customer and Digital Technology
Superdrug
Read full bio →Jacqueline Joel
Jacqueline has over 18 years’ experience in retail technology (both in industry and professional services). She has experience across a number of complex transformation and change programmes from back office retail functions to front line commerce functions. She has a proven track record of designing and planning for successful delivery of customer outcomes, building, leading and coaching successful teams and have a passion for bringing digital experiences into the physical store environment to create exciting and great customer experiences.
Louis Adamou
Technology Director
Loaf
Read full bio →Louis Adamou
Louis was promoted to Technology Director this year where he is responsible for developing the technology strategy of the business to help deliver Loaf’s mission. Key responsibilities include but are not limited to, delivering technological transformation, leveraging the existing tech stack to its full potential, and championing the potential of new and emerging technologies. Outside of work, he’s embracing his mixed heritage and has been taking an intensive Japanese language course, and one day he also plans to start learning Greek. Away from work and learning, Louis has recently developed what could be described as a mild obsession with playing squash.
Shereen Kenny
Head of Training and Customer Engagement - Luxury and Consumer UK&I
Formerly: Coty
Read full bio →Shereen Kenny
I have spent the majority of my 18 year career in the luxury retail industry, working on the retailer side as well as the brand side. From working for Harrods to then global brands such as ELC and Coty, who have distributed in mass market retailers such as Boots and other department store retailers. This experience has given me extensive knowledge and understanding on how brands and retailers work within a luxury and mass retail environment, not just from a brick-a-mortar point of view but a digital and online universe. The store is not only a place to purchase but, now the eyes into the brands' DNA and values which consumers are increasingly wanting to align with - and this is what I am most passionate about - the retail environment!
Tony Drockton
Founder & Chief Cheerleader
Hammitt
Read full bio →Tony Drockton
Tony Drockton is the driving force and creative energy behind Hammitt, an American handbag brand designed in Los Angeles. After growing up in Ohio, learning the customer service ropes in his father’s grocery store, Tony earned his MBA from Bowling Green University. While Tony tasted early success with start-ups in construction and finance, he felt called to the artistic world of fashion, where he imagined building a successful premium brand that prioritized craftsmanship and lifelong quality. Above all, he had visions of a brand that built connections between individuals and communities. Today, Hammitt can be found in over 800 retail locations nationwide, as well as on hammitt.com.
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