Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac

Content & Commerce

Infographic

Content & Commerce

At our most recent annual Content & Commerce conference we asked our audience a series of questions around their online content strategy, the rise of social media as a channel, and where to improve the customer journey.

Future Commerce

Whitepaper

Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?

Susanne Given, COO, SuperGroup

Interview

Susanne Given, COO, SuperGroup

'Try out your own multi-channel service every week – it’s the best way to establish what’s good and bad.' SuperGroup's COO shares her top tips for retailers.

Karen Moon, Founder, Trendalytics

Interview

Karen Moon, Founder, Trendalytics

'Take calculated risks. Brands that create a culture of failure tend to play it safe and stifle creativity and innovation'. Founder and CEO of visual analytics platform Trendalytics talks to us about what the best online retailers are doing to engage their customers.

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend

Future Commerce

Infographic

Future Commerce

We asked a room full of Content professionals to rate their brands content layer our of 10

André Brown, CEO, Locayta

Interview

André Brown, CEO, Locayta

'Change is coming, you've got to embrace it and it will be exciting'. The CEO of Locayta, an online merchandising and on-site search solution provider, shares his favourite technology of the moment. 

Gerald Dawson, Marketing and eCommerce Director, Long Tall Sally

Interview

Gerald Dawson, Marketing and eCommerce Director, Long Tall Sally

'Be obsessive about the customer. We often get too lost in metrics and performance data'.

Where Content meets Commerce

Article

Where Content meets Commerce

Stewart Robinson of Full Fat Things summarises the eCommerce Futures Content & Commerce event and impresses upon us the importance of knowing your customer - and therefore of mastering the many techniques that now exist for extending and deepening that knowledge.

Paperchase launch new responsive design website

Article

Paperchase launch new responsive design website

Responding to increased consumer demand for mobile shopping opportunities, Paperchase have launched a new responsive design website. 

Donna Kelly, Co-Founder, Dressipi

Interview

Donna Kelly, Co-Founder, Dressipi

'Love them or loathe them, Amazon have done a brilliant job of understanding what customers want and delivering on that'. Tips and tricks from the Co-Founder of Dressipi, a personalisation and data company that provides a free fashion advice and recommendation service. 

Lindsay Clifford-Smith, Global Head of eCommerce, Jimmy Choo

Interview

Lindsay Clifford-Smith, Global Head of eCommerce, Jimmy Choo

'Consumers want simplicity, which translates into far greater complexity for retailers'. Jimmy Choo's Global Head of eCommerce talks about the biggest opportunities for retail brands.

Julia Elliott Brown, Founder, Upper Street

Interview

Julia Elliott Brown, Founder, Upper Street

'Too many retailers think about how to get consumers to buy a product; they should be thinking about how to make consumers fall in love with their brand'. We heard from Founder and CEO of Upper Street London, the luxury made to order shoe label.

Claire Goodman, CRM Manager, L.K. Bennett

Interview

Claire Goodman, CRM Manager, L.K. Bennett

'Which brands do I admire? Anthropologie, J.Crew and Kate Spade'. We spoke to Claire Goodman of luxury British fashion brand L.K. Bennett about which retailers have caught her attention and what eCommerce advice she'd share with her peers. 

 Charlotte Thomée - feelunique.com

Video

Charlotte Thomée - feelunique.com

Charlotte tells us about the value of having a localised offering in every territory that you’re operating in, especially with regards to calendar-based promotions, discounts and offers.

Spencer Hudson - GHD

Video

Spencer Hudson - GHD

Spencer explores the challenges of having a website that can deliver content across various platforms and to differing global markets, along with the importance of having good local contacts in country.

Paul Giuffredi - Baker Ross Ltd

Video

Paul Giuffredi - Baker Ross Ltd

Paul discusses growing the business into new territories by using online marketplaces as a trial, then based on the success set up a localised website offering.