Content & Commerce 2018

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Content & Commerce 2018

At our fifth annual Content & Commerce conference in May 2018 we asked our select audience of over 100 eCommerce, digital, content, marketing and retail professionals to answer the following questions, and here are their responses.

Content & Commerce London

Whitepaper

Content & Commerce London

Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources...

Sports & Outdoor

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Sports & Outdoor

Sport and activity are high on the news agenda, as many bemoan the UK’s apparent lack of interest in keeping t and the growing problem of obesity. Yet according to Sport England, three-quarters of adults in the UK are ‘active’ or ‘fairly active’. That’s a lot of people who need the right clothes, equipment and support to take part in whatever activity piques their interest...

Emma Reid - Managing Director, Tribe Sports

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Emma Reid - Managing Director, Tribe Sports

Emma explains the desire Tribe Sports had to capitalise on the running market and produce high quality, good performing, stylish running gear. She also goes on to tell us how they use social and influencers to drive the business.

David Hanney - CEO, Alpkit

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David Hanney - CEO, Alpkit

David describes how Alpkit was founded. He tells us how the passion & love for outdoor pursuits - climbing, bouldering, camping etc. - makes for a fantastic brand ethos that customers really want to buy into.

Andrew Manteit - Co-Founder, Active In Style

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Andrew Manteit - Co-Founder, Active In Style

Andrew explores how having a community and fans who buy into your brand can make for lifelong customers. He also tells us how Active In Style utilise their community across digital platforms, not only to create content, but also share it and drive new customers.

Mastering Multichannel

Whitepaper

Mastering Multichannel

Running a retail business in 2018 is more complicated than ever, especially for brands with physical stores. Consumers have high expectations, assuming retailers will have an active presence across all primary social media channels, as well as a fully functioning transactional website...

Matthew Henton - Head of eCommerce, Moss Bros.

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Matthew Henton - Head of eCommerce, Moss Bros.

Matthew explores the rate of change in eCommerce and retail, how Moss Bros. needs effectively use customer data, and keep improving experiences both digitally & in-store.

Digital Style 2018

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Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Digital Style 2018

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Digital Style 2018

At our Digital Style conference in January 2018 we asked our select audience of eCommerce, digital, marketing and retail professionals to answer some questions about their digital systems, if their business is evolving or disrupting, the biggest challenges for 2018, and how good they think their overall online experience is.

James Wehner - Director of Digital Experience, McDonald's Global Digital

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James Wehner - Director of Digital Experience, McDonald's Global Digital

James explains how it's easy to get caught up in a big corporate company and the nuances that can be learnt from startups. Also, about how the overall commerce experience needs to be great for every customer.

Erik Bergstrom - Founder & CEO, Grand Frank

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Erik Bergstrom - Founder & CEO, Grand Frank

Erik talks about how Grand Frank are looking to build the business differently and without resellers - keeping the products unique and cool.

Consumerology - The Art and Science of Retail Success

Whitepaper

Consumerology - The Art and Science of Retail Success

The inexorable rise of online commerce has left many wondering how best to approach retail overall – not only to maximise sales, but also to strike the right balance between online and instore sales, and across all the channels used to communicate with customers…

Ian Whittingham - Managing Director, Sigma Sport

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Ian Whittingham - Managing Director, Sigma Sport

Ian told us how Sigma Sport want to keep a 'single view' of their customers in order to truly tailor the content and experience, making sure everyone is receiving correct & relevant communication.

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Content & Commerce

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Content & Commerce

At our most recent annual Content & Commerce conference we asked our audience a series of questions around their online content strategy, the rise of social media as a channel, and where to improve the customer journey.

Future Commerce

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Future Commerce

We asked a room full of Content professionals & Commerce leaders to answer the questions below and rate their brands content layer, content strategy, and the impact of 'shoppable' content.

Future Commerce

Whitepaper

Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?

Cross-Atlantic Commerce

Whitepaper

Cross-Atlantic Commerce

In the UK, retail has reached a plateau – indeed, by some measures it is declining. So if you want your retail business to grow, looking beyond the confines of your national market is a must. And the most obvious place to start is the largest retail market in the world – the United States, where online sales are growing at around 15% year-on-year

Engaging buyers with digital style

Whitepaper

Engaging buyers with digital style

In a world where online commerce is no longer simply about enabling shopping on a desktop website, choosing where to spend your time and money as a retailer is fraught with difficulty. You need to keep the customers you’ve got – and gain new ones. Furthermore, if you want your business to grow, you need to find ways to maximise their spend

Digital Style 2017

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Digital Style 2017

We asked a room of over 100 eCommerce leaders & Digital professionals some questions about their content investments, the function mobile is performing in retail businesses, the utilisation of social & non-standard content and how it converts.

 Charlotte Thomée - feelunique.com

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Charlotte Thomée - feelunique.com

Charlotte tells us about the value of having a localised offering in every territory that you’re operating in, especially with regards to calendar-based promotions, discounts and offers.

Spencer Hudson - GHD

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Spencer Hudson - GHD

Spencer explores the challenges of having a website that can deliver content across various platforms and to differing global markets, along with the importance of having good local contacts in country.

Paul Giuffredi - Baker Ross Ltd

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Paul Giuffredi - Baker Ross Ltd

Paul discusses growing the business into new territories by using online marketplaces as a trial, then based on the success set up a localised website offering.