The New Store Experience

Summary

In June 2020, global retail ecommerce traffic hit a record 22 billion monthly visits, and in that same year, online retail sales surpassed 4.2 trillion US dollars worldwide1. Yet despite the immense growth in digital shopping, brands are rediscovering their original obsession – stores. Retail remains the dominant channel2, generating almost £14.5 trillion globally in 2021, while still suffering from closures. Statista predicts that by this year, the global retail market will generate over £20 trillion. The pandemic showed us that seamless experiences are most important for consumers – whether they choose to shop online, in-store, on social media or any combination of these. .