Subscription Addiction Europe

Summary

At the start of 2020, the retail subscription services market was already growing. Then we found ourselves in a global pandemic and that sales channel boomed. But now that pandemic-related restrictions are easing, how will that affect subscription services? And how should providers best respond? The good news is that the pandemic has driven more people to experience the subscription model. However, now that reasons to self-gift are diminishing and some consumers are choosing to shift their spending back to experiences and socialising, brands need to work even harder and smarter to retain existing subscribers and attract new ones. Commerce Futures recently gleaned insights from subscription experts selling in a range of sectors to show where to focus and how to drive through the transition to a ‘new normal’.