Go Hard Or Go Home
Every sector has had their hand forced by this year’s events. Whilst digital has been a driver for many over the past 10 years, it is seemingly now accepted that we need to go faster, deeper and harder to realise the benefits that digital can bring to customers and business owners.
We can all point to the shifts that occurred overnight that were previously slow-burns (Contactless payment, Grocery delivery, Home Fitness), now the time has arrived for sustained investment and an acceleration - but where? How fast? Where to focus?
“Accelerating Digital” focused on stories from the front line - businesses across sectors who are willing to share how they are prioritising, where they see investment paying off - and in truth - how they are justifying the budgets that are increasingly hard fought.
The items under the microscope were:
- Investment priorities - People v Tech v IT Debt
- Payoff - How do you demonstrate ROI in phases?
- Physical & Digital integration - Where to prioritise and see value
- Customer Experience - What does the new Nirvana look like across channels?
10:30 - 11:00
Welcome from Commerce Futures and Introductions