Are you Committed?

08:45 - 16:00 GMT
UK
8.11.2023
Conference

Bounce Old Street, 241 Old St, London EC1V 9EY

London

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Are you Committed?

London

Conference

November 8, 2023

Summary

Sports and Outdoor 2023

Participation has changed at a fundamental level across all Sporting and outdoor activities in the last 2yrs. Some people have become "all in", super-committed, others have "discovered" the outdoors through new routes in, which is creating huge change in the landscape.

The ultra bike packing crews and the cold water swimmers have ranked it up a notch, whilst the cycling covid boom has long since crashed - leaving supply chains and warehouses in disarray. 

Time to reset, benchmark and try to settle back in. We were told many years ago that this sector wasn't the place to get rich, you were all in it for the love not the money. Similarly, we started this conference knowing that passionate consumers buy for their outdoor and sporting hobbies with more care and different mindset that everything else. So - the facts haven't changed, but the world around us has.

Come and meet your besties, hear from the affected, afflicted and the new show-offs. Learn from the digital natives, the next big brands and the sustainable leaders struggling with the ethics of growth.

We've missed this.

Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.
  • How does commitment improve predictability?
  • Exploring strategies for promoting sustainability in the market
  • Reducing commoditization through storytelling
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Hollie Weatherstone

Hollie Weatherstone

Head of Marketing - Bicycle

Muc-Off

Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

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Jim Hingston

Jim Hingston

Digital Product Director

The Gym Group

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

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David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

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Graeme Clarke

Graeme Clarke

Product Manager

Decathlon

Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

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Chris Rigg

Chris Rigg

Retail Director

Ellis Brigham

Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!

By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.

Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.‍

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Marc Giusti

Marc Giusti

Founder

Veloforte

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.

LEARN MORE →Close icon
George Huxford

George Huxford

General Manager

Apidura

Not quite creative enough to take advantage of his Product Design degree but too creative for the Army to feel he should extend his five-year career much further; George joined the cycle trade as the only bike mechanic who ironed his jeans.

He later found a home in marketing, taking a route via events and staff training. He joined Apidura in their 4th year, taking on marketing, brand and B2B sales. Over the following years George was invited to join so many conversations and projects across the business, the Founders felt it was probably simpler to let him lead the overall direction of Apidura. They subsequently moved to France and he has since built the team to 24 people, lead new product directions as well as building an office exclusively from Freecycle and Gumtree.

LEARN MORE →Close icon
Ryan Clarke

Ryan Clarke

Head of eCommerce

STATSports

Ryan is Head of Ecommerce at world leading Sports Tech company, who’s investors include elite sports stars like Harry Kane, Raheem Sterling and Alex Morgan. He is responsible for growing revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).

Ryan was voted Digital DNA Young Person of the Year in 2022, and is part of the PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech, as well as being referenced in Forbes Magazine in 2023. Prior to working in the sporting industry, he specialised in international marketing strategy including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.

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Rich Philip

Rich Philip

Consultant Marketing Director

Rich is a creative professional with over 15 years experience in FMCG, Music and Entertainment, Fashion and Sport. He has a keen eye for identifying emerging cultural trends and developing innovative opportunities. 

Rich’s passion is for authentic storytelling, specifically within the Sports & Outdoor world where his work with athletes and influencers to build brand equity is well known. His work at Stance is legendary, and in 2023 at SiS the collaboration Rich has led with gymshark and Ross Edgely is the subject of our session.

LEARN MORE →Close icon
Jonathan Petty

Jonathan Petty

Vice President Home & Outdoor EMEA

Helen of Troy

A creative and flexible sales and marketing professional with general management experience in sport, media and travel markets. Jonathan has built a career in the S&O sector starting at Patagonia, then Montane, Osprey and now Helen of troy. He currently overseas sales across all channels in EMEA, facing up tot he challenges of wholesale, retail and D2.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Hollie Weatherstone
Jim Hingston
David Hanney
Graeme Clarke
Chris Rigg
Marc Giusti
George Huxford
Ryan Clarke
Rich Philip
Jonathan Petty
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Hollie Weatherstone
Jim Hingston
David Hanney
Graeme Clarke
Chris Rigg
Marc Giusti
George Huxford
Ryan Clarke
Rich Philip
Jonathan Petty
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Hollie Weatherstone

Hollie Weatherstone

Head of Marketing - Bicycle

Muc-Off

Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

LEARN MORE →Close icon
Jim Hingston

Jim Hingston

Digital Product Director

The Gym Group

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

LEARN MORE →Close icon
David Hanney

David Hanney

Co-Founder and Chief Executive

Alpkit

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

LEARN MORE →Close icon
Graeme Clarke

Graeme Clarke

Product Manager

Decathlon

Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

LEARN MORE →Close icon
Chris Rigg

Chris Rigg

Retail Director

Ellis Brigham

Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!

By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.

Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.‍

LEARN MORE →Close icon
Marc Giusti

Marc Giusti

Founder

Veloforte

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.

LEARN MORE →Close icon
George Huxford

George Huxford

General Manager

Apidura

Not quite creative enough to take advantage of his Product Design degree but too creative for the Army to feel he should extend his five-year career much further; George joined the cycle trade as the only bike mechanic who ironed his jeans.

He later found a home in marketing, taking a route via events and staff training. He joined Apidura in their 4th year, taking on marketing, brand and B2B sales. Over the following years George was invited to join so many conversations and projects across the business, the Founders felt it was probably simpler to let him lead the overall direction of Apidura. They subsequently moved to France and he has since built the team to 24 people, lead new product directions as well as building an office exclusively from Freecycle and Gumtree.

LEARN MORE →Close icon
Ryan Clarke

Ryan Clarke

Head of eCommerce

STATSports

Ryan is Head of Ecommerce at world leading Sports Tech company, who’s investors include elite sports stars like Harry Kane, Raheem Sterling and Alex Morgan. He is responsible for growing revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).

Ryan was voted Digital DNA Young Person of the Year in 2022, and is part of the PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech, as well as being referenced in Forbes Magazine in 2023. Prior to working in the sporting industry, he specialised in international marketing strategy including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.

LEARN MORE →Close icon
Rich Philip

Rich Philip

Consultant Marketing Director

Rich is a creative professional with over 15 years experience in FMCG, Music and Entertainment, Fashion and Sport. He has a keen eye for identifying emerging cultural trends and developing innovative opportunities. 

Rich’s passion is for authentic storytelling, specifically within the Sports & Outdoor world where his work with athletes and influencers to build brand equity is well known. His work at Stance is legendary, and in 2023 at SiS the collaboration Rich has led with gymshark and Ross Edgely is the subject of our session.

LEARN MORE →Close icon
Jonathan Petty

Jonathan Petty

Vice President Home & Outdoor EMEA

Helen of Troy

A creative and flexible sales and marketing professional with general management experience in sport, media and travel markets. Jonathan has built a career in the S&O sector starting at Patagonia, then Montane, Osprey and now Helen of troy. He currently overseas sales across all channels in EMEA, facing up tot he challenges of wholesale, retail and D2.

LEARN MORE →Close icon

Venue

Bounce Old Street, 241 Old St, London EC1V 9EY

The lively basement bar that is the home of table tennis transforms into an edgy conference space with breakout rooms, catering and of course, lots of Ping Pong!

Find directions →
Are you Committed?

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