Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!

By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.

Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.‍

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.

Not quite creative enough to take advantage of his Product Design degree but too creative for the Army to feel he should extend his five-year career much further; George joined the cycle trade as the only bike mechanic who ironed his jeans.

He later found a home in marketing, taking a route via events and staff training. He joined Apidura in their 4th year, taking on marketing, brand and B2B sales. Over the following years George was invited to join so many conversations and projects across the business, the Founders felt it was probably simpler to let him lead the overall direction of Apidura. They subsequently moved to France and he has since built the team to 24 people, lead new product directions as well as building an office exclusively from Freecycle and Gumtree.

Ryan is Head of Ecommerce at world leading Sports Tech company, who’s investors include elite sports stars like Harry Kane, Raheem Sterling and Alex Morgan. He is responsible for growing revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).

Ryan was voted Digital DNA Young Person of the Year in 2022, and is part of the PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech, as well as being referenced in Forbes Magazine in 2023. Prior to working in the sporting industry, he specialised in international marketing strategy including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.

Rich is a creative professional with over 15 years experience in FMCG, Music and Entertainment, Fashion and Sport. He has a keen eye for identifying emerging cultural trends and developing innovative opportunities. 

Rich’s passion is for authentic storytelling, specifically within the Sports & Outdoor world where his work with athletes and influencers to build brand equity is well known. His work at Stance is legendary, and in 2023 at SiS the collaboration Rich has led with gymshark and Ross Edgely is the subject of our session.

A creative and flexible sales and marketing professional with general management experience in sport, media and travel markets. Jonathan has built a career in the S&O sector starting at Patagonia, then Montane, Osprey and now Helen of troy. He currently overseas sales across all channels in EMEA, facing up tot he challenges of wholesale, retail and D2.

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