Are you Committed?

Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.

Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.

Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.

Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.

Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

Following more than a decade in finance, Tori found herself wanting to experience a new challenge. A desire to connect with real life led her to cycle across Africa.

After pushing her limits on a bike, touring from the Arctic Ocean to the Pacific, Tori wanted to share the ethos of bike packing and what it allows you to do and experience with a wider audience. From her kitchen table, she launched a brand focused on exploring how the packs she was using could be improved through modern ideas, technical materials and precision production.  

Those early experiments proved successful and Apidura now has loyal customers around the world and creates lightweight, technical bike packing equipment.

Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!

By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.

Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.‍

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.