Are you Committed?
Bounce Old Street, 241 Old St, London EC1V 9EY
London

Summary
Sports and Outdoor 2023
Participation has changed at a fundamental level across all Sporting and outdoor activities in the last 2yrs. Some people have become "all in", super-committed, others have "discovered" the outdoors through new routes in, which is creating huge change in the landscape.
The ultra bike packing crews and the cold water swimmers have ranked it up a notch, whilst the cycling covid boom has long since crashed - leaving supply chains and warehouses in disarray.
Time to reset, benchmark and try to settle back in. We were told many years ago that this sector wasn't the place to get rich, you were all in it for the love not the money. Similarly, we started this conference knowing that passionate consumers buy for their outdoor and sporting hobbies with more care and different mindset that everything else. So - the facts haven't changed, but the world around us has.
Come and meet your besties, hear from the affected, afflicted and the new show-offs. Learn from the digital natives, the next big brands and the sustainable leaders struggling with the ethics of growth.
We've missed this.


- How does commitment improve predictability?
- Exploring strategies for promoting sustainability in the market
- Reducing commoditization through storytelling

Hollie Weatherstone
Head of Marketing - Bicycle
Muc-OffRead Full Bio →
Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.
Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.
Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

David Hanney
Co-Founder and Chief Executive
AlpkitRead Full Bio →
David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.
Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.
Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

Tori Fahey
Director
Apidura Ltd.Read Full Bio →
Following more than a decade in finance, Tori found herself wanting to experience a new challenge. A desire to connect with real life led her to cycle across Africa.
After pushing her limits on a bike, touring from the Arctic Ocean to the Pacific, Tori wanted to share the ethos of bike packing and what it allows you to do and experience with a wider audience. From her kitchen table, she launched a brand focused on exploring how the packs she was using could be improved through modern ideas, technical materials and precision production.
Those early experiments proved successful and Apidura now has loyal customers around the world and creates lightweight, technical bike packing equipment.

Graeme Clarke
Product Manager
DecathlonRead Full Bio →
Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

Chris Rigg
Retail Director
Ellis BrighamRead Full Bio →
Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!
By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.
Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.

Marc Giusti
Founder
VeloforteRead Full Bio →
Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.
Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.
AGENDA

Hollie Weatherstone
Head of Marketing - Bicycle
Muc-OffRead Full Bio →
Hollie joined Muc-Off in 2019 as Global PR & Comms Manager and was promoted later that year to Head of Marketing for the brand’s bicycle category. She is the strategic lead and departmental head responsible for developing and owning the delivery, analysis and continual improvement of marketing and communications strategies and their implementation.
Hollie has grown in a range of different bike brands from accessories through to high-end bikes. She is an enthusiastic rider of multiple bike disciplines and brings that love of 2 wheels to everything she does.
Diversity is a topic that Hollie holds close to her heart and she has skilfully applied that to the creation of a range of initiatives that promote DE&I in cycling across the globe.

Jim Hingston
Digital Product Director
The Gym GroupRead Full Bio →
Jim is an experienced and passionate product and technology leader. He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.
He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all. Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

David Hanney
Co-Founder and Chief Executive
AlpkitRead Full Bio →
David is Co-Founder and Chief Executive of Alpkit and Sonder Bikes, who are a direct-to-consumer sports brand selling high performance clothing and equipment to enthusiasts of mountain adventures.
Alpkit was born out of a passion for the outdoors and not accepting the price of high-performance gear. Alpkit has grown by over 50% year on year for the last 5 years running and has recently won Brand of the Year in both Country Walking and TGO Magazine. They are the only UK technical outdoor and bike brand to be a certified B Corp.
Outside work he lives in the Peak District and is married with one teenage son. They all love the outdoors and perfect time is a long day in the mountains followed good pub, good food with friends and family.

Tori Fahey
Director
Apidura Ltd.Read Full Bio →
Following more than a decade in finance, Tori found herself wanting to experience a new challenge. A desire to connect with real life led her to cycle across Africa.
After pushing her limits on a bike, touring from the Arctic Ocean to the Pacific, Tori wanted to share the ethos of bike packing and what it allows you to do and experience with a wider audience. From her kitchen table, she launched a brand focused on exploring how the packs she was using could be improved through modern ideas, technical materials and precision production.
Those early experiments proved successful and Apidura now has loyal customers around the world and creates lightweight, technical bike packing equipment.

Graeme Clarke
Product Manager
DecathlonRead Full Bio →
Graeme is the Product Manager for Decathlon with a focus on improving Customer experience through experimentation and data driven decision making.

Chris Rigg
Retail Director
Ellis BrighamRead Full Bio →
Chris Rigg is Retail Director at Ellis Brigham Ltd where he has worked for 20+ years building teams to deliver genuine and exciting customer experiences – your experience at Ellis Brigham can be the start of your holiday!
By focusing on great people, product and a functional but attractive store experience, Chris has played a key role in cementing Ellis Brigham as the premier independent retailer in their sector.
Chris has always loved the outdoors and all sport. When not working, Chris can be found coaching age group rugby or riding bikes and walking his dog with his family.

Marc Giusti
Founder
VeloforteRead Full Bio →
Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.
Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.
Venue
Bounce Old Street, 241 Old St, London EC1V 9EY
The lively basement bar that is the home of table tennis transforms into an edgy conference space with breakout rooms, catering and of course, lots of Ping Pong!
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