B2B: Going Digital

08:20 - 11:15
UK
24.1.2017
Breakfast

10-11 Carlton House Terrace, London, SW1Y 5AH

London

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B2B: Going Digital

London

Breakfast

January 24, 2017

Summary

Catch-up. Compete. Outshine.

For too long the B2B sector has played second fiddle to the consumer & retail market when it comes to digital commerce.

Technology firms seem to feel B2B is lagging behind, and yet across most sub-sectors such as Manufacturing, Automotive & Distribution there is a very real concern that digitising the commercial experience entirely will remove the core USP that keeps customers coming back – human interaction and face-to-face customer service.

In short – “One size does NOT fit all”, and because the world is running scared of the dreaded Amazon colossus there needs to be more of a “ground-up” approach towards B2B digital commerce. Not only do you want to catch-up and compete, but you ultimately want to outshine.

The agenda for our morning started at the beginning – with content from leading B2B commerce businesses that have made the journey to take the right parts of their business online whilst retaining their core values. We took in real-world stories and used them to encourage our audience to continue and even start their own digital journeys.

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Christian Agger

Christian Agger

Head of eCommerce & Marketing

Saint-Gobain Distribution Denmark (SGDD)

Christian Agger is a true digital pioneer. Since he joined SGDD in 2012, eCommerce sales figures have grown by nearly 40 percent with average conversion rates of 24 percent. Today eCommerce accounts for a fourth of the company’s turnover – an astonishing achievement for a company whose primary customers are plumbers. In 2013 Christian introduced Omnichannel branding in SGDD. Christian’s and SGDD’s digital achievements are widely acknowledged. In 2014 the company won the gold medal at the Danish eCommerce awards and was awarded best provider within Omnichannel.

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Asad Ali

Asad Ali

Digital Marketing Manager

Birchwood Price Tools (BPT)

Asad is a passionate advocate for the new principles of bi-modal technology. Now, 2 years into his role as Digital Marketing Manager at Birchwood Price Tools, he has taken a very traditional business gradually and gently into the digital world, building interactive business cases so that investment was made in a very controlled manner. Asad’s passion for digital transformation in big organisations has been fuelled by some time agency-side - meaning that he has a clear view of the final destination, as well as the right steps to take on the journey.

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James Cam

James Cam

Former Group IT Director

Bunzl UK & Ireland

Formerly, James was Group IT Director of Bunzl UK & Ireland. Bunzl is a B2B focused purchasing and outsourcing organisation with 23 individual businesses turning over £1.1bn. James led the eCommerce team responsible for developing a second-generation website model, based on B2C front-end functionality and a complex commercial contract based backend – the objective being to create a single, comprehensive model that could be customised to suit and fit each of the individual businesses requirements. James has extensive experience of digital transformation in the entertainment industry (Warner Music Group), and the logistics & business-to-business service (Bunzl Plc) industry.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPain au chocolat at a Commerce Futures breakfast event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Christian Agger
Asad Ali
James Cam
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

“One of the most important to-dos in a digital transformation is to make sure all relevant digital competences from Marketing to IT are organised in the same department. This removes the silos and increases efficiency and agility.” - Christian Agger

"It is important to create a transformation strategy that aligns to the businesses objectives, which include all the different departments and employees within the business. The strategy then needs to be driven by the board to ensure it is implemented."  - Asad Ali

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Christian Agger
Asad Ali
James Cam
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Christian Agger

Christian Agger

Head of eCommerce & Marketing

Saint-Gobain Distribution Denmark (SGDD)

Christian Agger is a true digital pioneer. Since he joined SGDD in 2012, eCommerce sales figures have grown by nearly 40 percent with average conversion rates of 24 percent. Today eCommerce accounts for a fourth of the company’s turnover – an astonishing achievement for a company whose primary customers are plumbers. In 2013 Christian introduced Omnichannel branding in SGDD. Christian’s and SGDD’s digital achievements are widely acknowledged. In 2014 the company won the gold medal at the Danish eCommerce awards and was awarded best provider within Omnichannel.

LEARN MORE →Close icon
Asad Ali

Asad Ali

Digital Marketing Manager

Birchwood Price Tools (BPT)

Asad is a passionate advocate for the new principles of bi-modal technology. Now, 2 years into his role as Digital Marketing Manager at Birchwood Price Tools, he has taken a very traditional business gradually and gently into the digital world, building interactive business cases so that investment was made in a very controlled manner. Asad’s passion for digital transformation in big organisations has been fuelled by some time agency-side - meaning that he has a clear view of the final destination, as well as the right steps to take on the journey.

LEARN MORE →Close icon
James Cam

James Cam

Former Group IT Director

Bunzl UK & Ireland

Formerly, James was Group IT Director of Bunzl UK & Ireland. Bunzl is a B2B focused purchasing and outsourcing organisation with 23 individual businesses turning over £1.1bn. James led the eCommerce team responsible for developing a second-generation website model, based on B2C front-end functionality and a complex commercial contract based backend – the objective being to create a single, comprehensive model that could be customised to suit and fit each of the individual businesses requirements. James has extensive experience of digital transformation in the entertainment industry (Warner Music Group), and the logistics & business-to-business service (Bunzl Plc) industry.

LEARN MORE →Close icon

Venue

10-11 Carlton House Terrace, London, SW1Y 5AH

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B2B: Going Digital

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