Behold: The Beauty Breakfast

08:30 - 12:30
UK
4.10.2022
Conference

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

London

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Behold: The Beauty Breakfast

London

Conference

October 4, 2022

Summary

Remaking beauty in a digital world

For several years the beauty industry has straddled both “real life” and online shopping. As social media shifts again from filtered Instagram towards the rise of the TikTok influencer - consumers are sharing and learning about beauty through a virtual lens as well as in-person experiences.

Beauty brands are investing heavily in-store, encouraging customers back to “fall in love’ with the brand after 2 years of experimentation.  Some consumers buying beauty products have shifted to online “forever”, certainly for replenishment, which means that the “wander-past” footfall experience matters even more as brands fight for new customers.

This autumn we focused our annual beauty breakfast on the means of discovery consumers actually use for beauty, and what you can do to truly reshape your digital customer experience profitably both in person and online.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Discovery v Utility - How to make ALL shopping for beauty exciting
  • Positive reinforcement - consistent tone and voice, and customer service improvements
  • Consumption metrics - what can you do to predict replenishment accurately?
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Andreea Simona Claponea

Andreea Simona Claponea

UK&I and International Training Store Manager

LUSH

Andreea is an international retail expert with eight years of experience at Lush. Born in Romania, she has worked for Lush in two different countries - Italy and the UK. During this journey, she has covered different roles within Lush leading to her current role as UK&I and International Training Store Manager at Lush White City, located in one of the biggest shopping centres in Europe.

In her role as the International Training Store Manager for Lush’s group markets, Andreea has trained and developed managers from various countries, including Czech Republic, Hungary, Austria, The Netherlands and Italy. She is an inspiring retailer for new Lush managers who want to push their business further.

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Celine Gilg

Celine Gilg

Managing Director

PUIG

Celine’s beauty industry career started at L’Oréal in the UK in 1997, during which her seven-year tenure saw her rise to Group Product Manager.  She then moved to Guerlain for three years where she took on the role of Marketing Director in London.  Her rapid career progression, then saw her progress to Estée Lauder Companies where during her 11-year stay, she became Vice President, General Manager for Tom Ford Beauty, Aerin, By Kilian, Frederic Malle and Le Labo.

Today, Celine leads PUIG business for the UK and Ireland as Managing Director – a role she has held for three years, since 2019.

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Rafael Roldao

Rafael Roldao

Head of Global Retail Experience

Charlotte Tilbury

Rafael’s challenge is to disrupt retail experience in beauty via innovation and creativity. He joined Charlotte Tilbury back in 2018 and has since contributed with customer-centered research, strategy, design and development of experience-driven physical and digital retail spaces. His expertise in creating memorable & connected experiences that works fuels into Charlotte’s vision and makes it one of the fastest growing beauty brands of the world.

Charlotte Tilbury is a globally-recognised brand with concepts centralised around timeless glamour. The brand masters the art of inspiring and delighting customers whereby they can experience, experiment and explore a range of beauty product offerings.

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Luke Williams

Luke Williams

Founder

Just My Look

Luke founded Justmylook, one of the U.K.’s fastest-growing beauty retailers back in 2015. Specialising in marketing strategy and brand building, Luke leads a team of over 100, with the ultimate aim of making Justmylook the go-to destination for all things beauty.

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 Isadora Belfort

Isadora Belfort

Founder

Herlum

Herlum is a sustainable British brand inspired by Brazilian nature. Before founding Herlum, Isadora worked for over ten years in marketing in the beauty industry including at L’Oréal, and at The Hut Group where she launched lookfantastic Portugal and led global beauty campaigns. In 2021, Isadora Belfort launched her concise collection of body care and candles with unique scents that take inspiration her Brazilian heritage, going straight into the shelves at Liberty only two months after launch and being hailed by Vogue Italy as ‘Changing the beauty industry from the inside’.

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Emily Bloomberg

Emily Bloomberg

Customer Experience Director

Cult Beauty
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Andreea Simona Claponea
Celine Gilg
Rafael Roldao
Luke Williams
Isadora Belfort
Emily Bloomberg
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:30  Registration & Networking Breakfast

09:00 Commerce Futures Welcome & Partner Introductions

09:20 Keynote Speaker One - Andreea Simona Claponea, Store Manager at Lush

09:50 Keynote Speaker Two - Celine Gilg, Managing Director at PUIG

10:20  Refreshment Break

10:40  Keynote Speaker Three - Rafael Roldao, Head of Global Retail Experience at Charlotte Tilbury

11:10 Panel Discussion and a Q&A - Moderated by Iris Schiefer - Big Commerce
Luke Williams, Founder at Just My Look
Isadora Belfort, Founder at Herlum Beauty
Emily Bloomberg - Customer Experience Director at Cult Beauty

12:00 Final Comments before Networking

12:30 Event closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Andreea Simona Claponea
Celine Gilg
Rafael Roldao
Luke Williams
Isadora Belfort
Emily Bloomberg
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Andreea Simona Claponea

Andreea Simona Claponea

UK&I and International Training Store Manager

LUSH

Andreea is an international retail expert with eight years of experience at Lush. Born in Romania, she has worked for Lush in two different countries - Italy and the UK. During this journey, she has covered different roles within Lush leading to her current role as UK&I and International Training Store Manager at Lush White City, located in one of the biggest shopping centres in Europe.

In her role as the International Training Store Manager for Lush’s group markets, Andreea has trained and developed managers from various countries, including Czech Republic, Hungary, Austria, The Netherlands and Italy. She is an inspiring retailer for new Lush managers who want to push their business further.

LEARN MORE →Close icon
Celine Gilg

Celine Gilg

Managing Director

PUIG

Celine’s beauty industry career started at L’Oréal in the UK in 1997, during which her seven-year tenure saw her rise to Group Product Manager.  She then moved to Guerlain for three years where she took on the role of Marketing Director in London.  Her rapid career progression, then saw her progress to Estée Lauder Companies where during her 11-year stay, she became Vice President, General Manager for Tom Ford Beauty, Aerin, By Kilian, Frederic Malle and Le Labo.

Today, Celine leads PUIG business for the UK and Ireland as Managing Director – a role she has held for three years, since 2019.

LEARN MORE →Close icon
Rafael Roldao

Rafael Roldao

Head of Global Retail Experience

Charlotte Tilbury

Rafael’s challenge is to disrupt retail experience in beauty via innovation and creativity. He joined Charlotte Tilbury back in 2018 and has since contributed with customer-centered research, strategy, design and development of experience-driven physical and digital retail spaces. His expertise in creating memorable & connected experiences that works fuels into Charlotte’s vision and makes it one of the fastest growing beauty brands of the world.

Charlotte Tilbury is a globally-recognised brand with concepts centralised around timeless glamour. The brand masters the art of inspiring and delighting customers whereby they can experience, experiment and explore a range of beauty product offerings.

LEARN MORE →Close icon
Luke Williams

Luke Williams

Founder

Just My Look

Luke founded Justmylook, one of the U.K.’s fastest-growing beauty retailers back in 2015. Specialising in marketing strategy and brand building, Luke leads a team of over 100, with the ultimate aim of making Justmylook the go-to destination for all things beauty.

LEARN MORE →Close icon
 Isadora Belfort

Isadora Belfort

Founder

Herlum

Herlum is a sustainable British brand inspired by Brazilian nature. Before founding Herlum, Isadora worked for over ten years in marketing in the beauty industry including at L’Oréal, and at The Hut Group where she launched lookfantastic Portugal and led global beauty campaigns. In 2021, Isadora Belfort launched her concise collection of body care and candles with unique scents that take inspiration her Brazilian heritage, going straight into the shelves at Liberty only two months after launch and being hailed by Vogue Italy as ‘Changing the beauty industry from the inside’.

LEARN MORE →Close icon
Emily Bloomberg

Emily Bloomberg

Customer Experience Director

Cult Beauty

Venue

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

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Behold: The Beauty Breakfast

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