Better, Faster, Sooner
1 Lombard Street, London EC3V 9AA
London
Summary
Taking down the wall between content and commerce
The disconnect - there’s always a break in comms somewhere. Have we done the shoot? Did we get all the angles? Where is all the imagery for 3rd party retail? How about washing instructions… Oh - and the product’s been in stock for 3 weeks! Why isn’t it live yet?!
Have we identified some challenges? As ranges expand almost exponentially it’s time to get a handle on content creation of quality, at scale, and at speed.
Over dinner we will bring leaders from studio, marketing and commerce together to share challenges and learnings about the flow of product imagery, data and merchandising intelligence into the business.
Over a very private dinner we will ask you to debate:
- Time to live - How can you improve In-stock/Online?
- Competing cultures - How are you improving speed & quality?
- Continuous improvement - How do you measure and improve the time you have for "full price" sales through the workflow?
AGENDA
18:00 Arrival & Welcome Drinks
18:50 Welcome & Guest Sit
19:00 Opening Speech
19:30 Starters: Topic One - Discussion at tables
20:10 Mains: Topic Two - Discussions at individual tables
20:40 Topic Two discussed as a collective
21:00 Desserts & Networking
22:30 Event Closes
Venue
1 Lombard Street, London EC3V 9AA
Nestled in the heart of the city's bustling financial district, 1 Lombard Street stands out as a former bank building transformed into a dynamic space that now houses a Modern European brasserie and a circular bar beneath a striking domed skylight.
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