Brand Commerce Berlin

All across Europe brand owners are tooling up to engage directly with their customers across every channel. Cross-border digital commerce has arrived, and with a greater consumer appetite for new brands and experiences - the competition for engagement is increasing.

“Brand” is being redefined at the same time. Today every brand is measured by its storytelling, physical & digital experience, and just as importantly the levels of service offered after a purchase is made. Many brands we speak to are worried that their storytelling doesn’t match the experience customers get, so we created “Brand Commerce” to explore this challenge.

We created a stimulating debate for those challenged with delivering increased online revenue whilst maintaining the brand’s value. We delivered an engaging speaker from a MACH brand owner, a structured conversation and a delicious meal within a Chatham House environment.