Brand Commerce

18:30 - 22:30 BST
UK
12.10.2022
Dinner

King Street Townhouse 10 Booth Street, Manchester, M2 4AW

Manchester

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Partnered with:

Brand Commerce

Manchester

Dinner

October 12, 2022

Summary

Customers now control their favourite brands

Building a brand used to be straightforward. Decide on your messaging, visuals and photography, then push it to your target customers. It felt clean. Now, building a brand is much more multi-layered.

With many businesses now selling (and fulfilling) direct, the social element has forced brands into a delicate tug of war. We’re hearing from brand owners that brand building in 2022 is as much about what attributes customers give a brand, and what they spread in the market around them, as the message brand owners push. With a more commercially direct relationship with customers, paying attention to the subtle ancillary touchpoints that communicate your brand promise is vital to building a brand that lasts.

PastriesDelegates networkingAudience at a Commerce Futures conference.

At the latest installation of our Brand Commerce event series, we discussed:

  • Harnessing what attributes customers give you – how much are you steered by customers?
  • Understanding which customers you care about, and which you depend on
  • How do you get to people through your customers?
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Lauren Hannifan

Lauren Hannifan

Head of Brand

Snug
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Lauren Hannifan
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30: Arrival & Welcome Drinks

19:15: Guests Seat

19:20: Welcome - Commerce Futures

19:30: Opening Speech -Lauren Hannifan, Head of Brand at Snug

20:00: Starters (Topic one - Discussion at individual tables)

20:20: Topic one discussed as a collective

20:40: Mains (Topic two - Discussion at individual tables)

21:10: Topic two discussed as a collective

21:30: Desserts and Networking

23:00: Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Lauren Hannifan
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Lauren Hannifan

Lauren Hannifan

Head of Brand

Snug

Venue

King Street Townhouse 10 Booth Street, Manchester, M2 4AW

Find directions →
Brand Commerce

Partners

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