Brand Commerce

18:30 - 22:30 CET
Europe
21.4.2022
Dinner

Radisson Collection Hotel, Palazzo Touring Club Milan, Corso Italia, 10, 20122 Milano

Milan

ing international women's day
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Partnered with:

Brand Commerce

Milan

Dinner

April 21, 2022

Summary

A private dinner for ambitious business owners

As eCommerce adoption accelerates across Italy, so the race is on to represent your brand online beautifully, whilst also delivering a high quality customer experience. Without these two components, businesses are at risk of eroding their hard-earned brand equity.

Our private dinner was for leaders facing this challenge, of blending a brand message with the logistics of great customer service - both online.

We invited you to come and talk in a Chatham House environment with your peers, to share and learn from one another about how to use the latest generation of tools that take the hard work out of running an eCommerce business, without spending too much on the technology itself, but instead using the new SaaS-based platforms to drive online business growth.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Over the evening we discussed:

  • Connecting store experiences to your online business.
  • Exploring subscription as a new business opportunity.
  • Creating an online brand that truly represents your business
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Renato Cason

Renato Cason

Chief Technology Officer

Lampoo

Renato joined Lampoo as CTO to drive forward the company's technology strategy and capabilities, helping achieve its vision of a circular economy and a more sustainable fashion eco-system. He was previously Head of Engineering at END., a high-end fashion retailer consistently awarded as one of the fastest-growing companies in the UK.

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Silvia Azzali

Silvia Azzali

Chief Commercial Officer

Wolford

Silvia Azzali, born in 1971, was appointed as Chief Commercial Officer (CCO) of Wolford starting on 1 November 2019. Her term of office extends until to 31 December 2024. She was promoted from her former position as Global Sales & Merchandising Director at Wolford. In this role she is responsible for Sales, Digital,Merchandising, MPA, Design, Brand, Marketing, Licensing and Collaborations.

In 2011, Ms. Azzali joined Wolford as Managing Director for South Europe and moved on to Head of International Wholesale. She left for Ermanno Scervino to serve as its Global Retail, Online & Franchising Director (2016-2018). Before returning to Wolford in January 2019, she worked as Head of Global Retail & Franchising with Moschino.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Renato Cason
Silvia Azzali
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:30: Arrival & Welcome Drinks

19:00: Welcome - Commerce Futures

19:10: Introduction - Silvia Azzali, Chief Commercial Officer & Rainer Knapp, Global Director IT and Digital at Wolford.

19:40: Starters - Topic one introduced by Renato Cason, Chief Technology Officer at Lampoo

20:10: Topic one discussed as a collective

20:30: Mains Topic two - Discussion at individual tables

21:00: Topic two discussed as a collective

21:20: Desserts and Networking

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Renato Cason
Silvia Azzali
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Renato Cason

Renato Cason

Chief Technology Officer

Lampoo

Renato joined Lampoo as CTO to drive forward the company's technology strategy and capabilities, helping achieve its vision of a circular economy and a more sustainable fashion eco-system. He was previously Head of Engineering at END., a high-end fashion retailer consistently awarded as one of the fastest-growing companies in the UK.

LEARN MORE →Close icon
Silvia Azzali

Silvia Azzali

Chief Commercial Officer

Wolford

Silvia Azzali, born in 1971, was appointed as Chief Commercial Officer (CCO) of Wolford starting on 1 November 2019. Her term of office extends until to 31 December 2024. She was promoted from her former position as Global Sales & Merchandising Director at Wolford. In this role she is responsible for Sales, Digital,Merchandising, MPA, Design, Brand, Marketing, Licensing and Collaborations.

In 2011, Ms. Azzali joined Wolford as Managing Director for South Europe and moved on to Head of International Wholesale. She left for Ermanno Scervino to serve as its Global Retail, Online & Franchising Director (2016-2018). Before returning to Wolford in January 2019, she worked as Head of Global Retail & Franchising with Moschino.

LEARN MORE →Close icon

Venue

Radisson Collection Hotel, Palazzo Touring Club Milan, Corso Italia, 10, 20122 Milano

Find directions →
Brand Commerce

Partners

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