Channel Conflict Dinner. eCommerce Edition

Searcy's at the Gherkin, 30 Saint Mary Axe, London, England, EC3A 8EP, United Kingdom (Directions)

Channel Conflict Dinner. eCommerce Edition

Synchronise your channels through digital

Making your products as easy as possible for the end consumer to buy how they want is a winning strategy. In today’s world, combining online and offline distribution channels is a mixed blessing. Whilst there are more opportunities for a business to distribute and sell products and services into the marketplace, this also poses the challenge of conflict across channels.

Is it becoming a catch-22? If you don’t have a strong online presence, are you risking becoming irrelevant in an increasingly online world; if you do have a strong online presence, do you face even more aggressive price competition from online players and risk cannibalizing your own in-store sales?

At our Channel Conflict Dinner we addressed the recognised difficulties and opportunities that brands and retailers are facing with using digital platforms and tools to open new channels.

Topics we covered...

At our Channel Conflict Dinner we covered some of the most pressing issues that brands are facing including:

  • How to grow your eCommerce sales with modest investment without cannibalising the sales from your other channels

  • Finding ways to alleviate potential conflict with retail partners both online and offline

  • Understanding where your customer is buying and choosing the right distribution channels to invest in

  • Connecting your wholesale and direct business through a single interaction with the consumer


Who attended?...

  • Directors of Marketing, Omnichannel, Strategy, IT, Digital & eCommerce

  • Heads of Marketing, Omnichannel, Strategy, IT, Digital & eCommerce




Arrival & Welcome Drinks


Commerce Futures


Dan Mahoney - Head of eCommerce & Customer, Whittard of Chelsea


Starters (Topic one - Discussion at individual tables) 
Pricing by channel, policing, communication with wholesale and retail partners alike when running online promotions


Topic one discussed as a collective


Mains (Topic two - Discussion at individual tables)
Globalisation / International trade across channels. How do you avoid competing with yourself and your partners across the new channels (marketplaces / franchises)


Topic two discussed as a collective


Desserts (Topic three - Discussion at individual tables)
The options, tactics and feasibility for segmenting your product range across different channels


Topic three discussed as a collective


Final remarks / Networking


Event close



Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.

From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their Multichannel development, whether starting in-store or online.

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inRiver is the market leader in Product Information Management (PIM) for B2C and B2B multi-channel commerce. Our powerful inRiver Product Marketing Cloud facilitates the creation, handling, and distribution of perfect product information to create a world-class customer experience across channels, in multiple languages.

Founded in 2007, inRiver is an award-winning and rapidly growing company with an extensive partner network. More than 900 globally recognized brands rely on inRiver’s PIM platform to control the product flow. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam, and Stockholm.

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Emarsys is the largest independent marketing platform company in the world. Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities.

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3.2 billion customers around the world. Each day, they deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on their software.

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Searcy's at the Gherkin, 30 St Mary Axe, London, England, EC3A 8EP

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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