Channel Conflict Dinner. eCommerce Edition

Searcy's at the Gherkin, 30 Saint Mary Axe, London, England, EC3A 8EP, United Kingdom (Directions)

Channel Conflict Dinner. eCommerce Edition

Synchronise your channels through digital

Making your products as easy as possible for the end consumer to buy how they want is a winning strategy. In today’s world, combining online and offline distribution channels is a mixed blessing. Whilst there are more opportunities for a business to distribute and sell products and services into the marketplace, this also poses the challenge of conflict across channels.

Is it becoming a catch-22? If you don’t have a strong online presence, are you risking becoming irrelevant in an increasingly online world; if you do have a strong online presence, do you face even more aggressive price competition from online players and risk cannibalizing your own in-store sales?

Join us at our Channel Conflict Dinner where we will address the recognised difficulties and opportunities that brands and retailers are facing with using digital platforms and tools to open new channels. We will discuss how you can broaden your customer reach, whilst driving increased revenue streams, profits, and financial performance.

Topics we will cover...

At our Channel Conflict Dinner we will cover some of the most pressing issues that brands are facing including:

  • How to grow your eCommerce sales with modest investment without cannibalising the sales from your other channels
  • Finding ways to alleviate potential conflict with retail partners both online and offline
  • Understanding where your customer is buying and choosing the right distribution channels to invest in
  • Connecting your wholesale and direct business through a single interaction with the consumer


Who should attend?...

  • Directors of Marketing, Omnichannel, Strategy, IT, Digital & eCommerce
  • Heads of Marketing, Omnichannel, Strategy, IT, Digital & eCommerce




Since 2004, Tryzens has been trusted by retail’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.

From concept to outcome, Tryzens offer a range of services to enable their clients to Plan, Build, Run and Enhance their eCommerce offering throughout their Multichannel development, whether starting in-store or online.

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Searcy's at the Gherkin, 30 St Mary Axe, London, England, EC3A 8EP

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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