Channel Conflict: eCommerce Edition

18:00 - 21:00
UK
18.10.2018
Dinner

Searcy's at the Gherkin, 30 Saint Mary Axe, London, England, EC3A 8EP

London

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Channel Conflict: eCommerce Edition

London

Dinner

October 18, 2018

Summary

Synchronise your channels through digital

Making your products as easy as possible for the end consumer to buy how they want is a winning strategy. In today’s world, combining online and offline distribution channels is a mixed blessing. Whilst there are more opportunities for a business to distribute and sell products and services into the marketplace, this also poses the challenge of conflict across channels.

Is it becoming a catch-22? If you don’t have a strong online presence, are you risking becoming irrelevant in an increasingly online world; if you do have a strong online presence, do you face even more aggressive price competition from online players and risk cannibalizing your own in-store sales?

At our Channel Conflict Dinner we addressed the recognised difficulties and opportunities that brands and retailers are facing with using digital platforms and tools to open new channels.

PastriesDelegates networkingAudience at a Commerce Futures conference.

At our Channel Conflict Dinner we covered some of the most pressing issues that brands are facing including:

  • How to grow your eCommerce sales with modest investment without cannibalising the sales from your other channels
  • Finding ways to alleviate potential conflict with retail partners both online and offline
  • Understanding where your customer is buying and choosing the right distribution channels to invest in
  • Connecting your wholesale and direct business through a single interaction with the consumer
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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
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20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

18:00 Arrival & Welcome Drinks

18:20 Welcome
Commerce Futures  

18:35 Introduction
Dan Mahoney - Head of eCommerce & Customer, Whittard of Chelsea

18:55 Starters (Topic one - Discussion at individual tables)  
Pricing by channel, policing, communication with wholesale and retail partners alike when running online promotions

19:25 Topic one discussed as a collective  

19:55 Mains (Topic two - Discussion at individual tables)  
Globalisation / International trade across channels. How do you avoid competing with yourself and your partners across the new channels (marketplaces / franchises)

20:25 Topic two discussed as a collective  

20:55 Desserts (Topic three - Discussion at individual tables)  
The options, tactics and feasibility for segmenting your product range across different channels

21:25 Topic three discussed as a collective

21:55 Final remarks / Networking  

22:15 Event close  

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
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10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
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Venue

Searcy's at the Gherkin, 30 Saint Mary Axe, London, England, EC3A 8EP

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Channel Conflict: eCommerce Edition

Partners

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