Consumerology

The Consumerology Summit was held on Wednesday 12th June at the British Museum, London, and was attended by a wealth of industry experts and eCommerce and retail leaders.

The topics for discussion explored changing customer behaviours and expectations, with particular focus on the habits and attitudes of the millennial generation, as well as seasonal trends in buying. Marc Lewis and the students of the School of Communication Arts also joined as guest speakers. They were there to provide creative responses to live briefs from brands on the day, which were well received by the audience.

Take a look at the photo gallery and download the presentations and event highlights piece below, to get an idea of what was covered during the morning.

The Tomorrow Store: The Future Laboratory

The 'Touch Screen Generation' - Snowy Hanbury

Moving with the Times - Summit & Argos

Big Data Psychology - Michal Kosinksi

View the Consumerology videos from Co-Host Summit

Switch between videos using playlist dropdown button.  The most recent video is at the bottom of the list.