Consumerology

08:20 - 11:00
UK
12.10.2017
Breakfast

Amba Hotel, Charing Cross, The Strand, WC2N 5HX

London

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Consumerology

London

Breakfast

October 12, 2017

Summary

The Art & Science of Retail Success

Consumers have fundamentally changed the way they shop and are increasingly dictating when, where and how they engage with brands. As a result, a gap is emerging between millions of individuals expectations and the ability of businesses to meet them.

As the advantage increasingly resides in customer experience and usability, companies must understand who their customers are and what they’re buying with a cross-channel and cross-device focus. The solution is the ability to create a single customer view, yet most brands are still on the starting blocks when it comes to building a truly Omnichannel experience.

At this breakfast event our expert speakers and audience explored ever-changing buyer behaviour, as well as the art and science of bringing together data, creativity and technology to help address the gap between retailer & customer.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Our exclusive breakfast event covered:

  • Customer empowerment
  • Data science and insights
  • Psychology behind consumer behaviour
  • Technology and its impact on purchasing
  • Omnichannel strategies
  • ‘True’ personalisation
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Clare Muscutt

Clare Muscutt

Head of Customer Experience

Sainsbury's

Clare started at the grass roots of service, working on ‘the shop floor’ before beginning her career as a graduate in hospitality following completion of her degree and masters in Marketing from the University of Birmingham. She went on to hold a number of senior roles in Marketing, Customer Service, Customer Experience, strategy and proposition within FTSE 100 UK and Global companies. Recognised as a leading expert in her field, Muscutt has won numerous awards including UK Professional of the Year, endorsing her for forward thinking approach to customer experience and impressive commercial results.

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Vesselin Popov

Vesselin Popov

Business Development Director

University of Cambridge Psychometrics Centre

Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He is responsible for the Centre’s commercial partnerships and oversees a range of projects to increase the understanding and use of ‘Big Data’ psychology in business and the community. Driving collaboration between business and academia, and identifying areas where psychometric techniques can deliver the greatest impact, Vess helps to put cutting-edge tools in the hands of citizens.

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Ian Whittingham

Ian Whittingham

Managing Director

Sigma Sports

Ian is the Managing Director of independent cycling retailer, Sigma Sports, having co-founded the business in 1992 along with friend Jason Turner (Retail Director). Sigma Sports has been on a journey into digital for several years. The company has gradually transformed itself from a single-store specialist cycling retailer and advisor into a multi-channel retail business with a broader customer base, larger range and passionate base of customers. Ian talked our audience through the journey into being a data-driven retailing business that leverages many different marketing channels to win and retain new customers whilst staying true to the core values of customer service and expertise that made the business successful in the first place.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Clare Muscutt
Vesselin Popov
Ian Whittingham
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

This Breakfast event starts at 08:20, at Amba Hotel, Charing Cross.

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Clare Muscutt
Vesselin Popov
Ian Whittingham
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Clare Muscutt

Clare Muscutt

Head of Customer Experience

Sainsbury's

Clare started at the grass roots of service, working on ‘the shop floor’ before beginning her career as a graduate in hospitality following completion of her degree and masters in Marketing from the University of Birmingham. She went on to hold a number of senior roles in Marketing, Customer Service, Customer Experience, strategy and proposition within FTSE 100 UK and Global companies. Recognised as a leading expert in her field, Muscutt has won numerous awards including UK Professional of the Year, endorsing her for forward thinking approach to customer experience and impressive commercial results.

LEARN MORE →Close icon
Vesselin Popov

Vesselin Popov

Business Development Director

University of Cambridge Psychometrics Centre

Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He is responsible for the Centre’s commercial partnerships and oversees a range of projects to increase the understanding and use of ‘Big Data’ psychology in business and the community. Driving collaboration between business and academia, and identifying areas where psychometric techniques can deliver the greatest impact, Vess helps to put cutting-edge tools in the hands of citizens.

LEARN MORE →Close icon
Ian Whittingham

Ian Whittingham

Managing Director

Sigma Sports

Ian is the Managing Director of independent cycling retailer, Sigma Sports, having co-founded the business in 1992 along with friend Jason Turner (Retail Director). Sigma Sports has been on a journey into digital for several years. The company has gradually transformed itself from a single-store specialist cycling retailer and advisor into a multi-channel retail business with a broader customer base, larger range and passionate base of customers. Ian talked our audience through the journey into being a data-driven retailing business that leverages many different marketing channels to win and retain new customers whilst staying true to the core values of customer service and expertise that made the business successful in the first place.

LEARN MORE →Close icon

Venue

Amba Hotel, Charing Cross, The Strand, WC2N 5HX

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Consumerology

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