Content & Commerce

Thursday 29th June 2017, 8.20am - 12.00pm
IET London, Savoy Place, London

Social, Shoppable, Smart

Our Content & Commerce conference is now in its fourth year. More relevant than ever we are seeing content assume its rightful place at the very frontline when winning and retaining new customers across every channel.

Now that the measurement of your content‘s contribution to the bottom line is in place (it is in place right?), so the experimentation can begin. We uncovered from delegates who attended our #DigitalStyle event in February that knowing best practice on social shopping content is key, they are still thinking hard about shoppable content on the website itself... And still email is crucial – always email...

In short, content is now vital, testing and reinventing it is critical – but efficiency and mixed channel optimisation is where you will need to truly invest your time and energy in the year ahead.

Our morning conference will line up online retailers who are on the journey with you – but have tested sales on “Facebook Live”. We will uncover those for whom a new shoppable content interface is actually operational and working well – but we‘ll find those who have tried and failed also.

Content that converts across the channels and throughout the customer journey – we‘ll talk about it all.

Who should attend?

  • Heads of eCommerce, Brand, Digital and Customer Experience (CX)
  • Chief Marketing Officers
  • Chief Digital Officers
  • Content leaders
  • Digital Marketing Leaders
  • Founders, CEO's and Owners

If you're interested in attending and would like to be put on our registration list, or want to know more then please get in touch

Agenda

8.20am – Registration, Breakfast & Networking

8.55am – Take seats and welcome – Jamie Hancox, Founder - Commerce Futures

9.00am – Heather Horton, Global Head of Digital & Communications - Karndean Designflooring
Digitally evolving with the customer journey
Karndean Designflooring have taken a very careful approach to digital. Heather’s journey within Karndean has been to gradually evolve the digital business with clear ROI at each stage - driven by content. She will cover:

  • Customer journeys across digital, as well as 3rd party sellers
  • Personalised content and its role in the buying cycle
  • The Content vs. Commerce debate

9.30am – Lucy Mansdorf Hirom - Premium & Luxury Brand Digital Specialist
Effectively attributing engagement & conversion to sales
So much time and energy - so much money. Are you attributing sales from your marketing and content activity across channels with any degree of accuracy? Lucy will talk about:

  • Measuring content effectiveness via individual channels
  • Content quality and its effect upon sales

10.00am – Ben Carr, Digital Product Owner - Vodafone
Picking your fights wisely to ensure success
Content at scale - how do you manage a global digital content network? Vodafone has such a huge and diverse digital footprint that it has started truly choosing its content battles, then planning to win them. Ben will cover:

  • Identifying gaps in content where competitors are not engaging - then producing to fill that gap
  • Generating an ROI that is truly based upon content investment

10.30am – Coffee Break & Networking

10.50am – Brie Read - Independent Facebook Conversion Expert
How to make sure social content truly delivers ROI
Paid Social - making it work is not just challenging, it’s really bloody hard! Brie has developed a set of skills that are currently unique, having made social content deliver sales for more than 20 global brands over the last couple of years. Brie will talk through:

  • Social for conversion - how to turn traffic into sales
  • No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect

11.20am – Harry Mann, Head of Customer Experience - Brompton Bicycle
Engaging through digital before, during and after the sale cycle
Brompton Bicycle have approached digital from the other side - content first, commerce last. Harry has spent two years on a digital mission and is ready to share the story. He’ll discuss:

  • The Brompton customer - engagement through digital and beyond
  • The journey to commerce - why content has driven the process
  • Growing up in digital - how to bring the business on your journey

11.50am – Wrap-up & Close

11.55am – Tea, Coffee & Networking

12.30am – Event ends

Speakers

Harry Mann

Head of Customer Experience, Brompton Bicycle Ltd

Harry is currently the Head of Customer Experience (CX) at Brompton Bicycle. Before joining Brompton, Harry managed the UK and US eCommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Heather Horton

Global Head of Digital & Communications, Karndean Designflooring

Heather is currently the Global Head of Digital & Communications for luxury flooring company Karndean Designflooring. American-born, she has been living and working in the UK for the last eight years having gained experience in the FMCG and automotive industries, focusing on creating seamless and engaging brand experiences across all channels, with a particular focus on digital. She is also a mom of three and currently studying for her MBA through Warwick Business School.

Coming into a traditional family-owned business focused on bricks and mortar retail, Heather has taken Karndean through a digital transformation over the last five years as they’ve become more focused on understanding their consumer and commercial audiences who buy and/or specify their products. The company has utilised customer data and insights to significantly increase brand awareness and drive brand advocacy through cleverly curated and tailored content at every touchpoint along the customer journey, and beyond.

Lucy Mansdorf Hirom

Premium & Luxury Brand Digital Specialist

Lucy Mansdorf Hirom is a Premium & Luxury Brand Digital Specialist, who up until recently worked as Head of Luxury & Premium at Practicology having joined the team in 2015. She spent her first year working on-site as Selfridges’ Interim Head of Digital Marketing, leading the teams for acquisition, social media, email and eCRM. Her background working with high-end retailers means she is able to provide valuable advice to support luxury and premium brands with their digital and multichannel challenges.

Prior to joining Practicology, Lucy spent nine years with Ralph Lauren, working across its digital marketing, customer insight and brand management teams. She managed relationships with major department stores and pure-plays, defining the brand's digital marketing strategy. Her team produced localised content and creative assets for retailers globally, whilst protecting brand integrity across varied digital platforms.

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Brie Read

Independent Facebook Conversion Expert

Brie is an expert in driving extraordinary business growth through digital channels. Through her career as a Marketing Director, CEO and consultant she's been searching for the holy grail of marketing channels - one that lets you build a truly relevant and responsive purchase funnel. She finally found it in Facebook and Instagram, now her passion.

Brie has helped more than 24 brands globally build Facebook conversion programs with early ROI and sustainable working models. No algorithms, just a detailed understanding of how to maximise sales across this content-rich channel. Brie will bring her "war stories" along to our Content & Commerce conference in a very focused keynote presentation - which will bring cold hard cash into the area of social content!

Ben Carr

Digital Product Owner, Vodafone

Bio coming soon...

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FAQ

Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of digital marketing, brand, social, strategy, online and content.

Q: What is the address of the venue?

A: IET London, Savoy Place, London, WC2R 0BL

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.