Content & Commerce

08:20 - 12:00
UK
29.6.2017
Conference

IET London, Savoy Place, London, WC2R 0BL

London

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Content & Commerce

London

Conference

June 29, 2017

Summary

Social, Shoppable, Smart

At this years Content & Commerce conference (now in it's fourth year) we discussed how we're seeing content assume its rightful place at the very frontline when winning and retaining new customers across every channel.

Now that the measurement of your content‘s contribution to the bottom line is in place (it is in place right?), so the experimentation can begin. We uncovered from delegates who attended our #DigitalStyle event in February that knowing best practice on social shopping content is key, they are still thinking hard about shoppable content on the website itself... And still email is crucial – always email...

In short, content is now vital, testing and reinventing it is critical – but efficiency and mixed channel optimisation is where you will need to truly invest your time and energy in the year ahead.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Customer journeys across digital, as well as 3rd party sellers
  • Personalised content and its role in the buying cycle
  • The Content vs. Commerce debate
  • Measuring content effectiveness via individual channels
  • Content quality and its effect upon sales
  • Identifying gaps in content where competitors are not engaging - then producing to fill that gap
  • Generating an ROI that is truly based upon content investment
  • Social for conversion - how to turn traffic into sales
  • No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
  • Growing up in digital - how to bring the business on your journey
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Heather Horton

Heather Horton

Global Head of Digital & Communications

Karndean Designflooring

Heather is currently the Global Head of Digital & Communications for luxury flooring company Karndean Designflooring. American-born, she has been living and working in the UK for the last eight years having gained experience in the FMCG and automotive industries, focusing on creating seamless and engaging brand experiences across all channels, with a particular focus on digital. She is also a mom of three and currently studying for her MBA through Warwick Business School.

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Lucy Hirom

Lucy Hirom

Premium & Luxury Brand Digital Specialist

Lucy Hirom is a digital marketing and branding specialist with experience on the brand and strategy consulting side. Arriving in Europe in 2013, Lucy led a digital transformation within Ralph Lauren's wholesale organisation and grew the eCommerce business significantly through partnerships and localised content & communications strategies.

Lucy has spent the last two years consulting pure play and multichannel retailers on eCommerce growth strategies. Most notably, she worked on-site as Interim Head of Digital Marketing for Selfridges, leading acquisition, social media, email and eCRM.

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Ben Carr

Ben Carr

Digital Product Owner

Vodafone

Ben Carr is currently a Digital Product Owner at Vodafone. He initially joined as a User Experience (UX) Lead in 2011 and then in 2014 moved to the eCommerce team, managing the webchat and ‘growth’ initiatives, eventually owning the full Mobile Acquisition portfolio whilst overseeing a 6.5% increase in net additions yr-on-yr (2016/2017). Since the start of 2017 Ben has been Digital Product Owner on Vodafone’s digital ‘reinvention’ programme leading the front-end fit for the eShop alongside being a key leader for the content strategy.

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Brie Read

Brie Read

CEO

Snag Tights

At Snag we believe is size inclusivity and acceptance. Since launching just two years ago we’ve gained over a million customers and reached a £24m run rate. We do everything differently and don’t believe you can be extraordinary by doing things the normal way.Brie is a tights obsessed data nerd with 15 years of e-commerce experience. Although she’s worked in companies big and small - startups have her heart.

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Harry Mann

Harry Mann

Head of Customer Experience

Brompton Bicycle

Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Heather Horton
Lucy Hirom
Ben Carr
Brie Read
Harry Mann
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

This half-day conference will commence at 8:20 at IET London.

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Heather Horton
Lucy Hirom
Ben Carr
Brie Read
Harry Mann
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Heather Horton

Heather Horton

Global Head of Digital & Communications

Karndean Designflooring

Heather is currently the Global Head of Digital & Communications for luxury flooring company Karndean Designflooring. American-born, she has been living and working in the UK for the last eight years having gained experience in the FMCG and automotive industries, focusing on creating seamless and engaging brand experiences across all channels, with a particular focus on digital. She is also a mom of three and currently studying for her MBA through Warwick Business School.

LEARN MORE →Close icon
Lucy Hirom

Lucy Hirom

Premium & Luxury Brand Digital Specialist

Lucy Hirom is a digital marketing and branding specialist with experience on the brand and strategy consulting side. Arriving in Europe in 2013, Lucy led a digital transformation within Ralph Lauren's wholesale organisation and grew the eCommerce business significantly through partnerships and localised content & communications strategies.

Lucy has spent the last two years consulting pure play and multichannel retailers on eCommerce growth strategies. Most notably, she worked on-site as Interim Head of Digital Marketing for Selfridges, leading acquisition, social media, email and eCRM.

LEARN MORE →Close icon
Ben Carr

Ben Carr

Digital Product Owner

Vodafone

Ben Carr is currently a Digital Product Owner at Vodafone. He initially joined as a User Experience (UX) Lead in 2011 and then in 2014 moved to the eCommerce team, managing the webchat and ‘growth’ initiatives, eventually owning the full Mobile Acquisition portfolio whilst overseeing a 6.5% increase in net additions yr-on-yr (2016/2017). Since the start of 2017 Ben has been Digital Product Owner on Vodafone’s digital ‘reinvention’ programme leading the front-end fit for the eShop alongside being a key leader for the content strategy.

LEARN MORE →Close icon
Brie Read

Brie Read

CEO

Snag Tights

At Snag we believe is size inclusivity and acceptance. Since launching just two years ago we’ve gained over a million customers and reached a £24m run rate. We do everything differently and don’t believe you can be extraordinary by doing things the normal way.Brie is a tights obsessed data nerd with 15 years of e-commerce experience. Although she’s worked in companies big and small - startups have her heart.

LEARN MORE →Close icon
Harry Mann

Harry Mann

Head of Customer Experience

Brompton Bicycle

Harry is the Head of Customer Experience (CX) at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton is currently the UK’s largest bicycle manufacturer and exports 80% of their bikes to over 45 countries. Brompton creates an urban transport solution in the form of a folding bicycle, which is available in over 16 million combinations, and can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

LEARN MORE →Close icon

Venue

IET London, Savoy Place, London, WC2R 0BL

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