Content & Commerce North

Malmaison Hotel, 1-3 Piccadilly, Manchester, M1 3BN, United Kingdom (Directions)

Content & Commerce North

Our annual Content & Commerce conference was so popular in London that we ventured to Manchester for a second edition this year! The challenge clearly remains – synchronising your quality content with your customers’ interests – in a way that leads to measurable ROI, increased online business and hopefully higher margins. Our speakers were from brands, retailers and media players who are solving this riddle on a daily basis.

We had a fantastic line-up, which included;

Rebecca Scott, Founder & Owner - NEUapparel
Kate Mitchell, Head of eCommerce - Bensons for Beds and Harveys
Stephanie Nash, UX Lead - Graham & Brown
Paul Martin, Head of IT - Graham & Brown
Jonathan Wall, Chief Digital Officer - Missguided
Jon Cleaver, Chief Technology Officer - In The Style
Aaron Winsloe, UK Managing Director - Myprotein
Matthew Lawson, Chief Digital Officer - Ribble Cycles

At our morning conference we covered the following:

  • Customer journeys across digital, as well as 3rd party sellers

  • Personalised content and its role in the buying cycle

  • The Content vs. Commerce debate

  • Measuring content effectiveness via individual channels

  • Content quality and its effect upon sales

  • Identifying gaps in content where competitors are not engaging - then producing to fill that gap

  • Generating an ROI that is truly based upon content investment

  • Social for conversion - how to turn traffic into sales

  • No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect

  • Growing up in digital - how to bring the business on your journey

Those in attendance were:

  • Heads of eCommerce, Brand, Digital and Customer Experience (CX)

  • Chief Marketing Officers

  • Chief Digital Officers

  • Content leaders

  • Digital Marketing Leaders

  • Founders, CEO's and Owners


Rebecca Scott

Rebecca Scott

Founder & Owner, NEUapparel

Rebecca is the owner and founder of online active wear brand NEUapparel. Since first creating the brand at university 4 years ago to launching in 2016, the brand has grown to sell to over 60 countries with a sell out range and fast growing loyal customer base.

NEUapparel Website
Rebecca’s LinkedIn

Kate Mitchell

Kate Mitchell

Head of eCommerce, Bensons for Beds and Harveys

Kate has 15 year's of digital experience across travel and retail. From a background cemented in User Experience, Conversion Rate Optimisation and Content, Kate is now leading the digital strategy for two of the UK's most recognised furniture brands.

Steinhoff Website
Kate’s LinkedIn

Stephanie Nash

Stephanie Nash

UX Lead, Graham & Brown

Over the last ten years Stephanie has been heavily involved in the growth of the UK and International websites. Her main focus has been to ensure Graham and Brown offer the best user experience. Stephanie used her consumer experience to run a series of success A/B tests with Monetate, which led to her presenting at the Monetate conference in 2018. Stephanie continues to lead the testing strategy for Graham & Brown which has included introducing AI to this process. Her success as the UX Lead for the Augmented Reality App has seen her taking on more responsibilities as the Product Manager for the long-term roadmap of the App.

Graham & Brown Website
Stephanie’s LinkedIn

Paul Martin

Paul Martin

Head of Information Technology, Graham & Brown

With over twenty years’ experience at a senior executive level across multiple sectors, Paul has developed a diverse background. Paul has specialised in working with senior leaders to solve business problems using innovative technologies and creating customer cantered approaches to disrupt with digital technologies.

In his career Paul has implemented a strategic technology roadmap to support the exponential growth at, built a successful ecommerce team at Maginus which delivered multi-channel success for Cath Kidston and Fortnum & Mason, managed the implementation of a transformational case management solution at Keoghs LLP as the Programme Director at Slicedbread and aligned the Sales, Marketing, Operations and IT teams to take new event technology software to market as the CTO at Duuzra.

Paul is now the Head of IT at Graham and Brown, creating cross functional teams that deliver innovative technology to improve the customer journey for B2C and to reduce costs and streamline business processes for B2B.

The Graham & Brown Augmented Reality App
Paul’s LinkedIn

Jonathan Wall

Jonathan Wall

Chief Digital Officer, Missguided

Jonathan Wall began his eCommerce career in September 1999 at As Marketing Director, Jonathan and his team were instrumental to the success of and helped it become one of the UK’s first and most successful pure-play retailers. He was responsible for Product Management, eCommerce and Consumer Sales, and as an Executive Director reporting directly to the Founder and CEO.

In September 2008 Jonathan became CEO at - one of the UK’s leading online florists - where he oversaw transformation of the business that included new business and eCommerce systems alongside the overhaul of the product offering.

In April 2010, he took on the role of Group eCommerce director at Shop Direct Group with control of the commercial performance of the group’s websites. Jonathan’s remit also included optimisation of the sites, alongside improving conversion rates and visitor journeys. He eventually took on the responsibility of developing the websites looking after Web Development, Usability and the User Journey of Shop Direct’s websites. After seeing the complete transformation of Shop Direct to one of the UK’s leading digital businesses Jonathan left in August 2017 to take on the role of Chief Digital Officer at Missguided.

Missguided Website
Jonathan’s LinkedIn

Jon Cleaver

Jon Cleaver

CTO, In The Style

Jon is the CTO for fast growing e-commerce business In The Style, who specialise in fast-fashion for females 18-35. Prior to that he was CTO at Sofology with a turnover in excess of £200m, 42 retail stores and a best in class omni-channel customer journey, the business was sold to DFS PLC in 2017 with the technology being stated as a major factor in it's purchase. Other roles have been Senior Technology leadership positions in Legal services for 5 years and Motor retail for 9 years. In his personal life Jon is a serial marathon runner and and is a self development junkie who can often be found listening to his favourite podcasts or new audio books.

In The Style Website
Jon’s LinkedIn

Aaron Winsloe

Aaron Winsloe

UK Managing Director, Myprotein

Aaron works at The Hut Group, a leading player in health and beauty e-commerce. Aged 27, he is now driving the UK strategy for the company’s largest brand, Myprotein, having started with them 3.5 years ago to launch the brand into Asia. Although young, his knowledge is specific, focussed and up-to-date in today’s e-commerce environment.

Myprotein website
Aaron’s LinkedIn

Matthew Lawson

Matthew Lawson

Chief Digital Officer, Ribble Cycles

Matthew started his eCommerce journey with an 8 year stint at, from post start up to post IPO, successfully doing many roles across the entire eCommerce space. From SEO to Social and was doing CRO before it was even a thing. He then took on a eCommerce Director role at which was again just post start up 2 / 3 year old business with a remit to step change a small digital team into a world class digital team capable to take on some of the established players. Matthew has undertaken many advisory roles along the way, mainly for SaaS and agencies businesses. He finally finds himself now in a Digital transformation role for what was a newly VC back direct to consumer bike manufacturer and cycling retailer Ribble Cycles. With collectively a good 13 years within eCommerce, he has a passion and drive to face any challenge put his way.

Ribble Cycles website
Matthew’s LinkedIn



Registration / Networking breakfast


Commerce Futures


Kate Mitchell, Head of eCommerce - Benson for Beds and Harveys


Rebecca Scott, Founder & Owner - NEUapparel


Coffee Break & Networking


Panel Q&A Session

Moderated by Richard Jackson, Director of eCommerce Practice from Inviqa, with appearances from; 

  • Jonathan Wall, Chief Digital Officer - Missguided
  • Jon Cleaver, Chief Technology Officer - In The Style
  • Aaron Winsloe, UK Managing Director - Myprotein
  • Matthew Lawson, Chief Digital Officer - Ribble Cycles


Stephanie Nash, UX Lead and Paul Martin, Head of IT - Graham & Brown


Final comments before Networking


Event Closes



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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Malmasion Hotel, 1-3 Piccadilly, Manchester, M1 3BN, United Kingdom

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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