Content & Commerce North
Our flagship conference gets larger this year, with multiple tracks and breakout sessions. The challenge remains – synchronising your quality content with your customers’ interests – in a way that leads to measurable ROI, increased online business and hopefully higher margins. This year (as ever) our speakers will once again come from brands, retailers and media players who are solving this riddle on a daily basis and can help you to move the needle in your favour.
To pre-register interest in this event, please email - email@example.com
At our morning conference we will cover the following:
- Customer journeys across digital, as well as 3rd party sellers
- Personalised content and its role in the buying cycle
- The Content vs. Commerce debate
- Measuring content effectiveness via individual channels
- Content quality and its effect upon sales
- Identifying gaps in content where competitors are not engaging - then producing to fill that gap
- Generating an ROI that is truly based upon content investment
- Social for conversion - how to turn traffic into sales
- No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
- Growing up in digital - how to bring the business on your journey
Who should attend?
- Heads of eCommerce, Brand, Digital and Customer Experience (CX)
- Chief Marketing Officers
- Chief Digital Officers
- Content leaders
- Digital Marketing Leaders
- Founders, CEO's and Owners
Founder & Owner, NEUapparel
Rebecca is the owner and founder of online active wear brand NEUapparel. Since first creating the brand at university 4 years ago to launching in 2016, the brand has grown to sell to over 60 countries with a sell out range and fast growing loyal customer base.
Head of eCommerce, Bensons for Beds and Harveys
Kate has 15 year's of digital experience across travel and retail. From a background cemented in User Experience, Conversion Rate Optimisation and Content, Kate is now leading the digital strategy for two of the UK's most recognised furniture brands.
Sitecore is the global leader in experience management software. The Sitecore® Experience Platform™ manages content, automates communications, and enables personalised commerce, at scale.
It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, and in real time. This is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue. More than 4,600 customers — including American Express, Carnival Cruise Lines, easyJet, and L'Oréal – trust Sitecore to help them win customers for life.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: The venue will be confirmed shortly.
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.