Content & Commerce

09:00 - 11:00
Europe
26.3.2024
Breakfast

Amsterdam

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Content & Commerce

Amsterdam

Breakfast

March 26, 2024

Summary

The new customer discovery model across channels

Are we entering an era where personalisation is driven by customers rather than some intrusive technology? 

Consumer attitudes to personalised experiences range from “over my dead body” to “who cares, it’s just data” - and this broad range of attitudes, coupled with the “dark art” of personalisation seem to have led to many “failed” personalisation programs.

As digital leaders start to refine their technology stacks with bespoke CDP platforms joined to loyalty engines, coupled with product data that is finally starting to take the form of both rich and accurate information - and (of course) a real strategy - so personal is starting to mean just that.

Join us for an morning where we debate the new meaning being given to personalised experiences.

Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.

Join us for breakfast to:

  • Find ways of empowering your customer to control their experience
  • Learn to apply greater context to personalised content
  • Learn how to truly measure ROI from personalisation

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
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20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00 Registration & Networking

09:15 Welcome & Partner Introductions

09:20 Guest Speaker Panel with Q&A

09:50 Breakfast & Group Discussion - Moderated

10:30 Final Comments & Networking

11:00 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
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10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
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Partners

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