Content & Commerce London

Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, England, WC1B 3QD, United Kingdom (Directions)

Content & Commerce London

Our annual Content & Commerce conference returned for it’s sixth year. The challenge redefines itself, but in essence it remains understanding what quality of content – at which cadence – in which channel – will deliver the outcomes they are aiming for.

Personalisation has brought a new sensitivity to consumers, ensuring their needs – but most importantly their feelings – are met when creating a marketing plan to create a strong bond of loyalty.

Social is the current shop window: consumers obsess about these channels to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against - encouraging the ‘instagrammable’ world we live in.

Every company generating content is now more focused on the customer that they increasingly understand – rather than just filling a “gap” in their library, which shows great progress, there’s still a long way to go!

The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.

This year our speakers included a diverse mix of FMCG/ fashion brands and retailers, who shared their content journeys, the trends they have witnessed and their opinions on the industry.

This years line up included:

Rachael Jones, Head of eCommerce - Seedlip
Nick Hussey, Founder - FRAHM Jacket
Fran Pearce, Head of Marketing - Smith & Sinclair
Grace Bryan, Head of Events & Brand Partnerships - Smith & Sinclair
Raymond Murphy, Head of Content -
Serena Fortuna, Head of eCommerce - Temperley London
Rachael Attwood Hamard, Founder & Creative Director - Britannical
Nick Stragnell, Head of Online Trading - Boden
Samanah Duran, Founder & CEO - Critics Clothing
John Nother, Senior Director Digital Technology - Asda
Anders Holmberg Lange, Head of Strategic Gamification - Gucci

Throughout the day we covered…

  • Journey of User-generated content (UGC) – the ‘Instagrammable approach’

  • Personalisation at the heart of brand loyalty

  • Memorable content vs traditional content

  • Bridging the gaps within content – no competition

  • Delivering an ROI within content

  • The Content vs Commerce debate

  • Personalising each channel and its role within the buying cycle

  • Taking a traditional brand on the digital journey

Those in attendance included:

  • Heads of eCommerce, Brand, Digital and Customer Experience (CX)

  • Chief Marketing Officers

  • Chief Digital Officers

  • Content leaders

  • Digital Marketing Leaders

  • Founders, CEO's and Owners


Raymond Murphy

Raymond Murphy

Head of Content,

Ray is the Head of Content at where he leads all global content, from the brand's social channels to product copy, marketing emails and advertising campaigns. He previously worked at We Are Social where he oversaw social-first campaigns for the creative agency's premium clients, including Audi, Breitling and HSBC UK. He has a background in journalism and has worked for titles including Dezeen, Men's Health and PORT Magazine. In his spare time, he campaigns against online hate speech for UK charity Glitch! and is the lead author of an advertising industry white paper titled 'Braving the Backlash'. website
Raymond’s LinkedIn

Rachael Jones

Rachael Jones

Head of eCommerce, Seedlip

Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.

Seedlip Website
Rachael’s LinkedIn

Fran Pearce

Fran Pearce

Head of Marketing, Smith & Sinclair

Fran Pearce is Head of Marketing at Smith & Sinclair and has been with the brand for just over a year, joining just before their re brand and re-launch, looking after all of their marketing strategy in the brands quest to make adult more fun. Fran loves nothing more than the challenge of building a brand in the UK, by thinking creatively about how to disrupt and keep S&S front of mind.

Previous to this she was Global Brand Manager at Superdry which is a world away from confectionery and alcohol innovation but still required a customer centric approach to everything she did.

Smith & Sinclair Website
Fran’s LinkedIn

Grace Bryan

Grace Bryan

Head of Events & Brand Partnerships, Smith & Sinclair

Grace Bryan has been working within the events world for 10 years, currently Grace heads up the Events & Brand Partnerships at one of the most innovative & upcoming confectionary & Experiance companies, Smith & Sinclair. Over the years she has worked within venue finding, hospitality consultancy, venue management, new product development & creative production working with clients ranging from Bombay Sapphire, Topshop & Live Nation.

Smith & Sinclair Website
Grace’s LinkedIn

Nick Stragnell

Nick Stragnell

Head of Online Trade, Boden

Nick has honed his skills in Digital Marketing, Advertising and eCommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and eCommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now Head of Online Trade and Experience at Boden, leading an integrated team of eCommerce Traders, Digital Designers, Analysts and Developers. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

Boden Website
Nick’s LinkedIn

Serena Fortuna

Serena Fortuna

Head of eCommerce, Temperley London

Serena has focused her career on working with premium and luxury brands to achieve & sustain rapid growth, managing eCommerce and content strategies according to the different markets.

In her current role as Head of eCommerce at Temperley London, Serena oversees the global digital and eCommerce strategy for the brand, with a focus on website trading, onsite content, email and digital marketing.

Previously, Serena has been a Global eCommerce Manager for Aquascutum for 3 years, where she focused on sales growth internationally and in the Asian market and managed the eCommerce re-platforming project from M1 to M2.

Temperley London website
Serena’s LinkedIn

Rachael Attwood Hamard

Rachael Attwood Hamard

Founder and Creative Director, Britannical

Rachael is the Founder and Creative Director of the luxury British children's clothing brand, Britannical, which specialises in tailored outerwear and handcrafts all of its pieces in the heart of London. Rachael comes from several generations of London tailor and built Britannical to be a modern heritage brand, with a focus on export and multilingual e-commerce.

Britannical website
Rachael’s LinkedIn

Nick Hussey

Nick Hussey

Founder, FRAHM

Nick is an entrepreneur, apparel designer and consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.

In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.

FRAHM Website
Nick’s LinkedIn

Samanah Duran

Samanah Duran

Founder & CEO, Critics Clothing

Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and eCommerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

Critics Clothing
Samanah’s LinkedIn

John Nother

John Nother

Senior Director Digital Technology, ASDA

John is the Senior Director at ASDA Technology, responsible for Digital Strategy, Product Development and Delivery on for ASDA Groceries online and
John graduated from the Executive MBA at Manchester Business School in 2004. Since then John has held a number of Technology and Business roles, including CIO at Card Factory as well as Programme Director at HBOS delivering Retail Transformation Programmes.

Asda Website
John’s LinkedIn

Anders Holmberg Lange

Anders Holmberg Lange

Head of Strategic Gamification, Gucci

Anders has been working with digital transformation within the fashion industry for over 15 years. Everything from mainstream products to high luxury. He has been involved with companies like Gucci, Tesla, Google, Disney and Warner bros to help build agile strategies that fits the very dynamic world that we are living in today. Anders today based in Denmark where he is Head of Strategic Gamification for the luxury fashion brand, Gucci under Kering Group.

Gucci website
Anders’s LinkedIn


08:30 - 09:15

Registration & Networking Breakfast

09:15 - 09:25

Welcome - Commerce Futures

09:25 - 09:55

Keynote One -
Raymond Murphy, Head of Content -

09:55 - 10:40

Breakout One - Seedlip
Breakout Two - Smith & Sinclair

10:40 - 11:00

Networking Coffee Break

11:00 - 11:40

Panel Q&A session
Moderated by Nick Stragnell, Head of Online Trading from Boden, with appearances from;

  • Serena Fortuna, Head of eCommerce - Temperley London

  • Rachael Attwood Hamard, Founder - Britannical

11:40 - 12:10

Fireside Chat -
John Nother, Senior Director Digital Technology - ASDA
Alex Hamilton, Head of Innovation - Isobar

12:10 - 13:00

Networking lunch

13:00 - 13:30

Keynote Three -
Nick Hussey, Founder - FRAHM

13:30 - 13:45

Afternoon Networking Break

13:45 - 14:15

Keynote and Fireside Chat -
Samanah Duran, Founder & CEO - Critics Clothing

14:15 - 14:45

Keynote Five -
Anders Holmberg lange, Head of Strategic Gamification - Gucci

14:45 - 15:00

Final comments before networking


Event Closes


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Isobar is a global digital marketing agency and leading eCommerce service provider. We create digital experiences for the brand commerce world that engage customers, fuel growth and increase market share, and we help companies to design, build and manage highly-optimised eCommerce websites. Isobar is behind the eCommerce success of brands such as Adidas and Clarins and we helped Asda George increase online customer conversion by 31% and online revenue by approximately £10m annually.

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Productsup provides a leading SaaS solution for product content integration, syndication and feed management.

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, WC1B 3QD

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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