Content & Commerce

08:30 - 15:30
UK
23.5.2019
Conference

Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, England, WC1B 3QD

London

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Content & Commerce

London

Conference

May 23, 2019

Summary

London 2019

Our annual Content & Commerce conference returned for it’s sixth year. The challenge redefines itself, but in essence it remains understanding what quality of content – at which cadence – in which channel – will deliver the outcomes they are aiming for.

Personalisation has brought a new sensitivity to consumers, ensuring their needs – but most importantly their feelings – are met when creating a marketing plan to create a strong bond of loyalty.

Social is the current shop window: consumers obsess about these channels to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against - encouraging the ‘instagrammable’ world we live in.

Every company generating content is now more focused on the customer that they increasingly understand – rather than just filling a “gap” in their library, which shows great progress, there’s still a long way to go!

The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.

This year our speakers included a diverse mix of FMCG/ fashion brands and retailers, who shared their content journeys, the trends they have witnessed and their opinions on the industry.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Journey of User-generated content (UGC) – the ‘Instagrammable approach’
  • Personalisation at the heart of brand loyalty
  • Memorable content vs traditional content
  • Bridging the gaps within content – no competition
  • Delivering an ROI within content
  • The Content vs Commerce debate
  • Personalising each channel and its role within the buying cycle
  • Taking a traditional brand on the digital journey
Two arrows pointing up
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Raymond Murphy

Raymond Murphy

Head of Content

MADE.com

Ray is the Head of Content at MADE.com where he leads all global content, from the brand's social channels to product copy, marketing emails and advertising campaigns. He previously worked at We Are Social where he oversaw social-first campaigns for the creative agency's premium clients, including Audi, Breitling and HSBC UK. He has a background in journalism and has worked for titles including Dezeen, Men's Health and PORT Magazine. In his spare time, he campaigns against online hate speech for UK charity Glitch! and is the lead author of an advertising industry white paper titled 'Braving the Backlash'.

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Rachael Jones

Rachael Jones

Head of eCommerce

Seedlip

Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.

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Fran Pearce

Fran Pearce

Head of Marketing

Smith & Sinclair

Fran Pearce is Head of Marketing at Smith & Sinclair and has been with the brand for just over a year, joining just before their re brand and re-launch, looking after all of their marketing strategy in the brands quest to make adult more fun. Fran loves nothing more than the challenge of building a brand in the UK, by thinking creatively about how to disrupt and keep S&S front of mind.

Previous to this she was Global Brand Manager at Superdry which is a world away from confectionery and alcohol innovation but still required a customer centric approach to everything she did.

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Grace Bryan

Grace Bryan

Head of Events & Brand Partnerships

Smith & Sinclair

Grace Bryan has been working within the events world for 10 years, currently Grace heads up the Events & Brand Partnerships at one of the most innovative & upcoming confectionary & Experiance companies, Smith & Sinclair. Over the years she has worked within venue finding, hospitality consultancy, venue management, new product development & creative production working with clients ranging from Bombay Sapphire, Topshop & Live Nation.

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Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

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Serena Fortuna

Serena Fortuna

Head of eCommerce

Temperley London

Serena has focused her career on working with premium and luxury brands to achieve & sustain rapid growth, managing eCommerce and content strategies according to the different markets.

In her current role as Head of eCommerce at Temperley London, Serena oversees the global digital and eCommerce strategy for the brand, with a focus on website trading, onsite content, email and digital marketing.

Previously, Serena has been a Global eCommerce Manager for Aquascutum for 3 years, where she focused on sales growth internationally and in the Asian market and managed the eCommerce re-platforming project from M1 to M2.

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Rachael Attwood Hamard

Rachael Attwood Hamard

Founder and Creative Director

Britannical

Rachael is the Founder and Creative Director of the luxury British children's clothing brand, Britannical, which specialises in tailored outerwear and handcrafts all of its pieces in the heart of London. Rachael comes from several generations of London tailor and built Britannical to be a modern heritage brand, with a focus on export and multilingual e-commerce.

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Nick Hussey

Nick Hussey

Founder

FRAHM

Nick is an Entrepreneur, Apparel Sesigner and Consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.

In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.

Nick started racing bikes aged 13 and now slowly potters around Somerset with or without small children in tow."

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Samanah Duran

Samanah Duran

Founder & CEO

Critics Clothing

Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and eCommerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

LEARN MORE →Close icon
John Nother

John Nother

Senior Director Digital Technology

ASDA

John is the Senior Director at ASDA Technology, responsible for Digital Strategy, Product Development and Delivery on for ASDA Groceries online and George.com.John graduated from the Executive MBA at Manchester Business School in 2004. Since then John has held a number of Technology and Business roles, including CIO at Card Factory as well as Programme Director at HBOS delivering Retail Transformation Programmes.

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Anders Holmberg Lange

Anders Holmberg Lange

Head of Strategic Gamification

Gucci

Anders has been working with digital transformation within the fashion industry for over 15 years. Everything from mainstream products to high luxury. He has been involved with companies like Gucci, Tesla, Google, Disney and Warner bros to help build agile strategies that fits the very dynamic world that we are living in today. Anders today based in Denmark where he is Head of Strategic Gamification for the luxury fashion brand, Gucci under Kering Group.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Raymond Murphy
Rachael Jones
Fran Pearce
Grace Bryan
Nick Stragnell
Serena Fortuna
Rachael Attwood Hamard
Nick Hussey
Samanah Duran
John Nother
Anders Holmberg Lange
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:30 - 09:15 Registration & Networking Breakfast

09:15 - 09:25 Welcome - Commerce Futures

09:25 - 09:55 Keynote One -
Raymond Murphy, Head of Content - MADE.com

09:55 - 10:40 Breakout One - Seedlip
Breakout Two - Smith & Sinclair

10:40 - 11:00 Networking Coffee Break

11:00 - 11:40 Panel Q&A session
Moderated by Nick Stragnell, Head of Online Trading from Boden, with appearances from;

  • Serena Fortuna, Head of eCommerce - Temperley London
  • Rachael Attwood Hamard, Founder - Britannical

11:40 - 12:10 Fireside Chat -
John Nother, Senior Director Digital Technology - ASDA
Alex Hamilton, Head of Innovation - Isobar

12:10 - 13:00 Networking lunch

13:00 - 13:30 Keynote Three -
Nick Hussey, Founder - FRAHM

13:30 - 13:45 Afternoon Networking Break

13:45 - 14:15 Keynote and Fireside Chat -
Samanah Duran, Founder & CEO - Critics Clothing

14:15 - 14:45 Keynote Five -
Anders Holmberg lange, Head of Strategic Gamification - Gucci

14:45 - 15:00 Final comments before networking

15:30 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Raymond Murphy
Rachael Jones
Fran Pearce
Grace Bryan
Nick Stragnell
Serena Fortuna
Rachael Attwood Hamard
Nick Hussey
Samanah Duran
John Nother
Anders Holmberg Lange
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Raymond Murphy

Raymond Murphy

Head of Content

MADE.com

Ray is the Head of Content at MADE.com where he leads all global content, from the brand's social channels to product copy, marketing emails and advertising campaigns. He previously worked at We Are Social where he oversaw social-first campaigns for the creative agency's premium clients, including Audi, Breitling and HSBC UK. He has a background in journalism and has worked for titles including Dezeen, Men's Health and PORT Magazine. In his spare time, he campaigns against online hate speech for UK charity Glitch! and is the lead author of an advertising industry white paper titled 'Braving the Backlash'.

LEARN MORE →Close icon
Rachael Jones

Rachael Jones

Head of eCommerce

Seedlip

Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.

LEARN MORE →Close icon
Fran Pearce

Fran Pearce

Head of Marketing

Smith & Sinclair

Fran Pearce is Head of Marketing at Smith & Sinclair and has been with the brand for just over a year, joining just before their re brand and re-launch, looking after all of their marketing strategy in the brands quest to make adult more fun. Fran loves nothing more than the challenge of building a brand in the UK, by thinking creatively about how to disrupt and keep S&S front of mind.

Previous to this she was Global Brand Manager at Superdry which is a world away from confectionery and alcohol innovation but still required a customer centric approach to everything she did.

LEARN MORE →Close icon
Grace Bryan

Grace Bryan

Head of Events & Brand Partnerships

Smith & Sinclair

Grace Bryan has been working within the events world for 10 years, currently Grace heads up the Events & Brand Partnerships at one of the most innovative & upcoming confectionary & Experiance companies, Smith & Sinclair. Over the years she has worked within venue finding, hospitality consultancy, venue management, new product development & creative production working with clients ranging from Bombay Sapphire, Topshop & Live Nation.

LEARN MORE →Close icon
Nick Stragnell

Nick Stragnell

Head of eCommerce

Ellisons

Nick has honed his skills in Digital Marketing, Advertising and Ecommerce over a diverse career, with some of the UK’s leading agencies and the world’s best known brands. He has consulted for HSBC, Deutsche Bank, B&Q, RackSpace and many others. He has worked as Head of Digital and Ecommerce for Avon and Claire’s Accessories. He also delivered the online video launch for the London2012 Olympic brand.

Nick is now leading a Marketing and Ecommerce team at Ellisons, a B2B Wholesaler in the Beauty industry, delivering extraordinary year on year Ecommerce growth. He is passionate about delivering exceptional user experience and making a positive impact in everything he does.

LEARN MORE →Close icon
Serena Fortuna

Serena Fortuna

Head of eCommerce

Temperley London

Serena has focused her career on working with premium and luxury brands to achieve & sustain rapid growth, managing eCommerce and content strategies according to the different markets.

In her current role as Head of eCommerce at Temperley London, Serena oversees the global digital and eCommerce strategy for the brand, with a focus on website trading, onsite content, email and digital marketing.

Previously, Serena has been a Global eCommerce Manager for Aquascutum for 3 years, where she focused on sales growth internationally and in the Asian market and managed the eCommerce re-platforming project from M1 to M2.

LEARN MORE →Close icon
Rachael Attwood Hamard

Rachael Attwood Hamard

Founder and Creative Director

Britannical

Rachael is the Founder and Creative Director of the luxury British children's clothing brand, Britannical, which specialises in tailored outerwear and handcrafts all of its pieces in the heart of London. Rachael comes from several generations of London tailor and built Britannical to be a modern heritage brand, with a focus on export and multilingual e-commerce.

LEARN MORE →Close icon
Nick Hussey

Nick Hussey

Founder

FRAHM

Nick is an Entrepreneur, Apparel Sesigner and Consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.

In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.

Nick started racing bikes aged 13 and now slowly potters around Somerset with or without small children in tow."

LEARN MORE →Close icon
Samanah Duran

Samanah Duran

Founder & CEO

Critics Clothing

Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and eCommerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

LEARN MORE →Close icon
John Nother

John Nother

Senior Director Digital Technology

ASDA

John is the Senior Director at ASDA Technology, responsible for Digital Strategy, Product Development and Delivery on for ASDA Groceries online and George.com.John graduated from the Executive MBA at Manchester Business School in 2004. Since then John has held a number of Technology and Business roles, including CIO at Card Factory as well as Programme Director at HBOS delivering Retail Transformation Programmes.

LEARN MORE →Close icon
Anders Holmberg Lange

Anders Holmberg Lange

Head of Strategic Gamification

Gucci

Anders has been working with digital transformation within the fashion industry for over 15 years. Everything from mainstream products to high luxury. He has been involved with companies like Gucci, Tesla, Google, Disney and Warner bros to help build agile strategies that fits the very dynamic world that we are living in today. Anders today based in Denmark where he is Head of Strategic Gamification for the luxury fashion brand, Gucci under Kering Group.

LEARN MORE →Close icon

Venue

Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, England, WC1B 3QD

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