Content & Commerce London
Our annual Content & Commerce conference returns for it’s sixth year. The challenge redefines itself, but in essence it remains understanding what quality of content – at which cadence – in which channel – will deliver the outcomes you are aiming for.
Personalisation has brought a new sensitivity to consumers, ensuring their needs – but most importantly their feelings – are met when creating your marketing plan to create a strong bond of loyalty.
Social is the current shop window: consumers obsess about these channels to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against - encouraging the ‘instagrammable’ world we live in.
Every company generating content is now more focused on the customer that they increasingly understand – rather than just filling a “gap” in their library, which shows great progress, there’s still a long way to go!
The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.
This year our speakers will include a diverse mix of media players and FMCG/ fashion brands and retailers, who will share their content journeys, the trends they have witnessed and their opinions on the industry.
This years line up includes:
Rachael Jones, Head of eCommerce - Seedlip
Nick Hussey, Founder - FRAHM Jacket
Emma Hooper, Global PR & Social Media Manager - La Perla
Serena Fortuna, Head of eCommerce - Temperley London
With more to be announced…
Topics we will cover include:
Journey of User-generated content (UGC) – the ‘Instagrammable approach’
Personalisation at the heart of brand loyalty
Memorable content vs traditional content
Bridging the gaps within content – no competition
Delivering an ROI within content
The Content vs Commerce debate
Personalising each channel and its role within the buying cycle
Taking a traditional brand on the digital journey
Who should attend:
Heads of eCommerce, Brand, Digital and Customer Experience (CX)
Chief Marketing Officers
Chief Digital Officers
Digital Marketing Leaders
Founders, CEO's and Owners
Head of eCommerce, Seedlip
Bio coming soon…
Founder, FRAHM Jacket
Nick is an entrepreneur, apparel designer and consultant, with a bias towards eCommerce, creative and content. He is best known as the founder of urban cycling brand Vulpine, one of the most talked about British apparel startups of recent years, due to it's innovative product, inclusive brand and an explosion of creative marketing.
In 2018 he created FRAHM, making super tough, stylish yet technical jackets for men. He wanted to create a kinder men's brand, more open to talking about men's mental health. FRAHM is "In Aid Of" mental health charity Mind. Purely an online brand, it sells most of it's stock in advance.
Global PR & Social Media Manager, La Perla
Bio coming soon…
Head of eCommerce, Temperley London
Bio coming soon…
08:30 - 09:15
Registration & Networking Breakfast
09:15 - 09:25
Welcome - Commerce Futures
09:25 - 09:50
09:50 - 10:15
10:15 - 10:30
Networking Coffee Break
10:30 - 11:15
Panel Q&A session
11:15 - 12:00
12:00 - 12:45
12:45 - 13:30
13:30 - 13:55
13:55 - 14:10
14:10 - 14:35
14:35 - 15:00
15:00 - 15:15
Final comments before networking
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalised content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalised interactions that delight audiences, build loyalty, and drive revenue.
Isobar is a global digital marketing agency and leading eCommerce service provider. We create digital experiences for the brand commerce world that engage customers, fuel growth and increase market share, and we help companies to design, build and manage highly-optimised eCommerce websites. Isobar is behind the eCommerce success of brands such as Adidas and Clarins and we helped Asda George increase online customer conversion by 31% and online revenue by approximately £10m annually.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, WC1B 3QD
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.