Content & Commerce London
Our flagship conference was larger this year, with multiple tracks and breakout sessions. The challenge is still relevant and clearly remains – synchronising your quality content with your customers’ interests – in a way that leads to measurable ROI, increased online business and hopefully higher margins. This year (as ever) our speakers were from brands, retailers and media players who are solving this riddle on a daily basis.
We had a fantastic line-up at this year's Content & Commerce event, including;
Anna Harper, Lead Product Owner - Net-a-Porter
James Gold, Co-Founder - Skinnydip London
Steve Kato-, UX Architect - John Lewis
Connie Nam, CEO & Co-Founder - Astrid & Miyu
Camilla Tress, eCommerce Strategist - Oliver Bonas
Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat
Jim Warren, Marketing Director - Bloom & Wild
Pat McNulty, Editor - Made.com
Hannah Bennett, Project Manager - Paul Smith
David Kohn, Customer & eCommerce Director - Heal's
Usman Riaz, Co-Founder - EGO
Johnny Quach, Vice President of Product Management - AirHelp
A big thank you to all of those who attended and spoke at this years Content & Commerce to make it such a huge success!
At our full-day conference we covered the following:
- Customer journeys across digital, as well as 3rd party sellers
- Personalised content and its role in the buying cycle
- The Content vs. Commerce debate
- Measuring content effectiveness via individual channels
- Content quality and its effect upon sales
- Identifying gaps in content where competitors are not engaging - then producing to fill that gap
- Generating an ROI that is truly based upon content investment
- Social for conversion - how to turn traffic into sales
- No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
- Growing up in digital - how to bring the business on your journey
Those in attendance were:
- Heads of eCommerce, Brand, Digital and Customer Experience (CX)
- Chief Marketing Officers
- Chief Digital Officers
- Content leaders
- Digital Marketing Leaders
- Founders, CEO's and Owners
Lead Product Owner for Customer and Commerce, Net-a-Porter
Anna has worked at Yoox Net-a-Porter for over three years in product roles across The Outnet, Mr Porter and Net-a-Porter. Specialising in Commerce Anna enjoys the broad remit of her role and the challenges of working within the ever changing landscape of eCommerce. Prior to this role Anna worked in house for Fourth, the UK’s leading SaaS based hospitality software provider and in IT management consultancy. Anna has an first from her MA in History from Trinity College Dublin and is currently studying for an MBA at London Business School.
James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.
Never coming up for breath, Gold alongside his co-founders have expanded into a team of over 50 people around the world accelerating the brand and its impact. Growing the business organically, the privately-owned company has seen its loyal social media followers of over 410k transform Skinnydip London from a vibrant start-up to an internationally recognised and religiously followed brand.
UX Architect, John Lewis
Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.
CEO & Founder, Astrid & Miyu
Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).
Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs. She works with London based creative talents, and is working on a special project with a few students from Central St Martin’s.
eCommerce Strategist, Oliver Bonas
Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.
eCommerce & Commercial Manager, Hotel Chocolat
Michelle is eCommerce & Commercial Manager at Hotel Chocolat. Hotel Chocolat are the leading UK premium chocolate brand with over 100 stores in the UK and a digital proposition which brings together multiple product formats including gifting, events/experiences and subscriptions.
Michelle has been at Hotel Chocolat for over 4 years and is responsible for driving digital performance during a period of significant growth for the brand. Michelle’s favourite chocolate is Strawberries & Cream Chocolate Puddles.
Marketing Director, Bloom & Wild
Jim started his marketing career at agencies doing PPC and SEO agency-side. He previously lead customer acquisition during fast growth periods at notonthehighstreet.com and ACHICA before joining Bloom & Wild as Marketing Director, where his responsibilities include acquisition and customer retention. Bloom & Wild aim to make the giving and receiving of flowers the joy it should be, and focus on integrating content with social and paid marketing channels.
With over 14 years’ experience within content, Pat has found herself at the popular online homeware brand MADE.com, where she has been the Editor for the last 4 years. Within Pat’s current role, she has the overall responsibility of all content across all channels for MADE, including; web, social, catalogue and the MADE Inspiration page.
With a great group of content professionals on her ‘brand team’, Pat is working on the strong connection between content & commerce within Made.com, whilst drawing on her knowledge from previous positions at InStyle.co.uk and Cosmopolitan Magazine (UK).
Project Manager for Web Development, Paul Smith
Hannah has worked within eCommerce for 9 years and is now Project Manager for Web Development at Paul Smith; Recently overseeing domain and platform migrations, as well as new product functionality such as monogramming and subscription to increase customer engagement at the well-known fashion brand.
Founded in the United Kingdom in the 1970’s, the Paul Smith collections have become internationally recognised and Paul Smith is one of Britain’s most renowned and successful designers. Paulsmith.com ships worldwide to 63 countries, across 6 store views, with plans to continue growth internationally.
Customer & eCommerce Director, Heal's
David is a multichannel leader with a rare combination of board-level, online and offline commercial experience. He is currently responsible for eCommerce and customer service at Heal’s, the world-famous furniture and interiors store. He has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock.
Co-founded in 2015 with cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18-35-year-old female market. With a heavy focus on social content from the start, EGO went from strength to strength, reaching over 40,000 followers in just 3 months of launching Instagram.
Usman continues with a heavily social-lead approach, with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers, as well as utilizing top tier influencers and celebrities.
Usman has invested within the team and is expecting exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.
Vice President of Product Management, AirHelp
As AirHelp’s VP of Product, Johnny has been responsible for making AirHelp the fastest developing company in the travel-tech industry. Quach is a versatile entrepreneur with experience building simple, thoughtful products in multiple industries. He has a reputation for making a big impact, fast. After only 6 months at Rocket Internet, Quach launched 3 companies from zero across Germany, Indonesia, Thailand, Singapore, Brazil, Malaysia, China and the UK. Over his career, Quach has headed product teams in three different continents. He was Director of Product at Rocket Internet, Senior Product Manager at Match.com in Los Angeles, and VP of Product for Unison in Shanghai.
Anna Harper, Lead Product Owner at Net-a-Porter
James Gold, Founder at Skinnydip
Coffee Break & Networking
Panel Q&A session
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;
- Steve Kato-Spyrou, UX Architect - John Lewis
- Connie Nam, CEO & Founder - Astrid & Miyu
- Camilla Tress, eCommerce Strategist - Oliver Bonas
- Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat
Breakout One - Corra/EGO case study
Breakout Two - Dynamic Yield/AirHelp case study
Lunch buffet & Networking
Breakout One - Magento/Paul Smith Fireside Chat
Breakout Two - Zmags/Heal's case study
Jim Warren, Marketing Director at Bloom & Wild
Pat McNulty, Editor at Made.com
Final comments before Networking
Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. Corra’s ecommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and hybris platforms.
Zmags helps digital marketers create and publish rich customer experiences like buying guides, quizzes, lookbooks, and more – all through an interface that requires no coding knowledge or IT involvement. Using Creator by Zmags, brands can create fresh and shoppable content that drives product discovery and inspires consumers to purchase.
Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $124 billion in gross merchandise volume transacted on the platform annually. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest ecommerce marketplace for extensions available for download on the Magento Marketplace.
Dynamic Yield is a personalisation and engagement solution for businesses designed to improve sales and drive customer engagement throughout their whole experience.
From delivering unique experiences to understanding markets and what makes customers behave a certain way, Dynamic Yield addresses the need for companies to “hyper-personalise” their approach improving customer experience that leads to revenue growth.
Dynamic Yield offers powerful capabilities aside from personalisation – A/B testing and optimisation, messaging, personalised recommendations, and customer segmentation. Whether you want to test a strategy or make necessary changes to boost sales, Dynamic Yield lets you change the whole game, in real-time.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: IET London, Savoy Place, London, WC2R 0BL
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.
This is a paid event. After submitting your details you will be taken to a payment page.
The price for this event is £70 (incl. VAT).