Content & Commerce

08:20-15:30
UK
1.5.2018
Conference

IET Savoy, 2 Savoy Pl, London, England, WC2R 0BJ, United Kingdom

London

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Content & Commerce

London

Conference

May 1, 2018

Summary

Content & Commerce London

Our flagship conference was larger this year, with multiple tracks and breakout sessions. The challenge is still relevant and clearly remains – synchronising your quality content with your customers’ interests – in a way that leads to measurable ROI, increased online business and hopefully higher margins. This year (as ever) our speakers were from brands, retailers and media players who are solving this riddle on a daily basis.

We had a fantastic line-up at this year's Content & Commerce event, including;

Anna Harper, Lead Product Owner - Net-a-Porter
James Gold, Co-Founder - Skinnydip London
Steve Kato-, UX Architect - John Lewis
Connie Nam, CEO & Co-Founder - Astrid & Miyu
Camilla Tress, eCommerce Strategist - Oliver Bonas
Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat
Jim Warren, Marketing Director - Bloom & Wild
Pat McNulty, Editor - Made.com
Hannah Bennett, Project Manager - Paul Smith
David Kohn, Customer & eCommerce Director - Heal's
Usman Riaz, Co-Founder - EGO
Johnny Quach, Vice President of Product Management - AirHelp

A big thank you to all of those who attended and spoke at this years Content & Commerce to make it such a huge success!

PastriesDelegates networkingAudience at a Commerce Futures conference.

At our full-day conference we covered the following:

  • Customer journeys across digital, as well as 3rd party sellers
  • Personalised content and its role in the buying cycle
  • The Content vs. Commerce debate
  • Measuring content effectiveness via individual channels
  • Content quality and its effect upon sales
  • Identifying gaps in content where competitors are not engaging - then producing to fill that gap
  • Generating an ROI that is truly based upon content investment
  • Social for conversion - how to turn traffic into sales
  • No short-cuts. The intricacies of Facebook/Instagram and how to use them for full effect
  • Growing up in digital - how to bring the business on your journey
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Anna Harper

Anna Harper

Lead Product Owner for Customer and Commerce

Net-a-Porter

Anna has worked at Yoox Net-a-Porter for over three years in product roles across The Outnet, Mr Porter and Net-a-Porter. Specialising in Commerce Anna enjoys the broad remit of her role and the challenges of working within the ever changing landscape of eCommerce. Prior to this role Anna worked in house for Fourth, the UK’s leading SaaS based hospitality software provider and in IT management consultancy. Anna has an first from her MA in History from Trinity College Dublin and is currently studying for an MBA at London Business School.

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James Gold

James Gold

Co-founder

Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.


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Steve Kato-Spyrou

Steve Kato-Spyrou

UX Manager

John Lewis

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

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Connie Nam

Connie Nam

CEO & Founder

Astrid & Miyu

Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs.

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Jim Warren

Jim Warren

CMO

Swytch Bike

With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.

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Hannah Bennett

Hannah Bennett

Head of Digital

Paul Smith

Hannah has 15 years eCommerce and Digital development experience, now Head of Digital at Paul Smith - leading a commercial, data driven approach to composable commerce. With an involvement in the brand's headless journey Hannah has great insight to share regarding eCommerce strategies.

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Camilla Tress

Camilla Tress

eCommerce Strategist

Oliver Bonas

Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.

LEARN MORE →Close icon
Michelle Corp

Michelle Corp

eCommerce & Commercial Manager

Hotel Chocolat

Michelle is eCommerce & Commercial Manager at Hotel Chocolat. Hotel Chocolat are the leading UK premium chocolate brand with over 100 stores in the UK and a digital proposition which brings together multiple product formats including gifting, events/experiences and subscriptions.

Michelle has been at Hotel Chocolat for over 4 years and is responsible for driving digital performance during a period of significant growth for the brand. Michelle’s favourite chocolate is Strawberries & Cream Chocolate Puddles.

LEARN MORE →Close icon
Pat McNulty

Pat McNulty

Editor

Made.com

With over 14 years’ experience within content, Pat has found herself at the popular online homeware brand MADE.com, where she has been the Editor for the last 4 years. Within Pat’s current role, she has the overall responsibility of all content across all channels for MADE, including; web, social, catalogue and the MADE Inspiration page.
With a great group of content professionals on her ‘brand team’, Pat is working on the strong connection between content & commerce within Made.com, whilst drawing on her knowledge from previous positions at InStyle.co.uk and Cosmopolitan Magazine (UK).

LEARN MORE →Close icon
David Kohn

David Kohn

Customer & eCommerce Director

Heal's

David is a multichannel leader with a rare combination of board-level, online and offline commercial experience. He is currently responsible for eCommerce and customer service at Heal’s, the world-famous furniture and interiors store. He has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock.

LEARN MORE →Close icon
Usman Riaz

Usman Riaz

Co-Founder

EGO

Co-founded in 2015 with cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18-35-year-old female market. With a heavy focus on social content from the start, EGO went from strength to strength, reaching over 40,000 followers in just 3 months of launching Instagram.

Usman continues with a heavily social-lead approach, with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers, as well as utilizing top tier influencers and celebrities.

Usman has invested within the team and is expecting exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.

LEARN MORE →Close icon
Johnny Quach

Johnny Quach

Vice President of Product Management

AirHelp

As AirHelp’s VP of Product, Johnny has been responsible for making AirHelp the fastest developing company in the travel-tech industry. Quach is a versatile entrepreneur with experience building simple, thoughtful products in multiple industries. He has a reputation for making a big impact, fast. After only 6 months at Rocket Internet, Quach launched 3 companies from zero across Germany, Indonesia, Thailand, Singapore, Brazil, Malaysia, China and the UK. Over his career, Quach has headed product teams in three different continents. He was Director of Product at Rocket Internet, Senior Product Manager at Match.com in Los Angeles, and VP of Product for Unison in Shanghai.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Anna Harper
James Gold
Steve Kato-Spyrou
Connie Nam
Jim Warren
Hannah Bennett
Camilla Tress
Michelle Corp
Pat McNulty
David Kohn
Usman Riaz
Johnny Quach
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:20

Registration/Networking breakfast

09:00

Welcome
Commerce Futures

09:05

Anna Harper, Lead Product Owner at Net-a-Porter

09:35

James Gold, Founder at Skinnydip

10:05

Coffee Break & Networking

10:25

Panel Q&A session

Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;

  • Steve Kato-Spyrou, UX Architect - John Lewis
  • Connie Nam, CEO & Founder - Astrid & Miyu
  • Camilla Tress, eCommerce Strategist - Oliver Bonas
  • Michelle Corp, eCommerce & Commercial Manager - Hotel Chocolat

11:15

Breakout One - Corra/EGO case study
Breakout Two - Dynamic Yield/AirHelp case study

12:00

Lunch buffet & Networking

13:00

Breakout One - Magento/Paul Smith Fireside Chat
Breakout Two - Zmags/Heal's case study

13:35

Jim Warren, Marketing Director at Bloom & Wild

14:35

Pat McNulty, Editor at Made.com

15:00

Final comments before Networking

15:30

Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Anna Harper
James Gold
Steve Kato-Spyrou
Connie Nam
Jim Warren
Hannah Bennett
Camilla Tress
Michelle Corp
Pat McNulty
David Kohn
Usman Riaz
Johnny Quach
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Anna Harper

Anna Harper

Lead Product Owner for Customer and Commerce

Net-a-Porter

Anna has worked at Yoox Net-a-Porter for over three years in product roles across The Outnet, Mr Porter and Net-a-Porter. Specialising in Commerce Anna enjoys the broad remit of her role and the challenges of working within the ever changing landscape of eCommerce. Prior to this role Anna worked in house for Fourth, the UK’s leading SaaS based hospitality software provider and in IT management consultancy. Anna has an first from her MA in History from Trinity College Dublin and is currently studying for an MBA at London Business School.

LEARN MORE →Close icon
James Gold

James Gold

Co-founder

Skinnydip London

James Gold, co-founded Skinnydip London with his brother and best friend in 2011 with an idea of building a fashion, lifestyle and accessory brand, that has taken the industry by storm. Turning the ‘phone case’ into a must-have accessory, not only has Skinnydip doubled in size year-on-year, but now operates 250 retail locations in 30 countries. Pinpointing a niche in the market, the brand is going from strength to strength with ambitious prospects, branching into America’s Nordstrom, Bloomingdale’s and Urban Outfitters, and having their eyes on the Asian market too.


LEARN MORE →Close icon
Steve Kato-Spyrou

Steve Kato-Spyrou

UX Manager

John Lewis

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also become the service designer for a new gifting team in JL and before that was on the online content team. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

LEARN MORE →Close icon
Connie Nam

Connie Nam

CEO & Founder

Astrid & Miyu

Connie Nam founded Astrid & Miyu in 2012 out of her frustration of not being able to find unique and sophisticated design jewellery at accessible price points. Prior to founding Astrid & Miyu, Connie worked in luxury branding, as a consultant for LVMH brands. She holds an MBA from London Business School (#1 MBA globally by FT rankings).Connie grew up between Seoul and Washington DC, by her father a diplomat and financier and a horticultural artist mother, she was influenced by both the business and creative sides of running a jewellery brand. She is inspired by architecture, geometry as well as everyday surroundings and tries to inject these elements into Astrid & Miyu designs.

LEARN MORE →Close icon
Jim Warren

Jim Warren

CMO

Swytch Bike

With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.

LEARN MORE →Close icon
Hannah Bennett

Hannah Bennett

Head of Digital

Paul Smith

Hannah has 15 years eCommerce and Digital development experience, now Head of Digital at Paul Smith - leading a commercial, data driven approach to composable commerce. With an involvement in the brand's headless journey Hannah has great insight to share regarding eCommerce strategies.

LEARN MORE →Close icon
Camilla Tress

Camilla Tress

eCommerce Strategist

Oliver Bonas

Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.

LEARN MORE →Close icon
Michelle Corp

Michelle Corp

eCommerce & Commercial Manager

Hotel Chocolat

Michelle is eCommerce & Commercial Manager at Hotel Chocolat. Hotel Chocolat are the leading UK premium chocolate brand with over 100 stores in the UK and a digital proposition which brings together multiple product formats including gifting, events/experiences and subscriptions.

Michelle has been at Hotel Chocolat for over 4 years and is responsible for driving digital performance during a period of significant growth for the brand. Michelle’s favourite chocolate is Strawberries & Cream Chocolate Puddles.

LEARN MORE →Close icon
Pat McNulty

Pat McNulty

Editor

Made.com

With over 14 years’ experience within content, Pat has found herself at the popular online homeware brand MADE.com, where she has been the Editor for the last 4 years. Within Pat’s current role, she has the overall responsibility of all content across all channels for MADE, including; web, social, catalogue and the MADE Inspiration page.
With a great group of content professionals on her ‘brand team’, Pat is working on the strong connection between content & commerce within Made.com, whilst drawing on her knowledge from previous positions at InStyle.co.uk and Cosmopolitan Magazine (UK).

LEARN MORE →Close icon
David Kohn

David Kohn

Customer & eCommerce Director

Heal's

David is a multichannel leader with a rare combination of board-level, online and offline commercial experience. He is currently responsible for eCommerce and customer service at Heal’s, the world-famous furniture and interiors store. He has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock.

LEARN MORE →Close icon
Usman Riaz

Usman Riaz

Co-Founder

EGO

Co-founded in 2015 with cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18-35-year-old female market. With a heavy focus on social content from the start, EGO went from strength to strength, reaching over 40,000 followers in just 3 months of launching Instagram.

Usman continues with a heavily social-lead approach, with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers, as well as utilizing top tier influencers and celebrities.

Usman has invested within the team and is expecting exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.

LEARN MORE →Close icon
Johnny Quach

Johnny Quach

Vice President of Product Management

AirHelp

As AirHelp’s VP of Product, Johnny has been responsible for making AirHelp the fastest developing company in the travel-tech industry. Quach is a versatile entrepreneur with experience building simple, thoughtful products in multiple industries. He has a reputation for making a big impact, fast. After only 6 months at Rocket Internet, Quach launched 3 companies from zero across Germany, Indonesia, Thailand, Singapore, Brazil, Malaysia, China and the UK. Over his career, Quach has headed product teams in three different continents. He was Director of Product at Rocket Internet, Senior Product Manager at Match.com in Los Angeles, and VP of Product for Unison in Shanghai.

LEARN MORE →Close icon

Venue

IET Savoy, 2 Savoy Pl, London, England, WC2R 0BJ, United Kingdom

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