Content & Commerce Manchester
Our annual Content & Commerce conference returns to Manchester for it’s second year after last years great success.
The challenge redefines itself, but in essence it remains understanding what quality of content – at which cadence – in which channel – will deliver the outcomes you are aiming for.
Personalisation has brought a new sensitivity to consumers, ensuring their needs – but most importantly their feelings – are met when creating your marketing plan to create a strong bond of loyalty.
Social is the current shop window: consumers obsess about these channels to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against - encouraging the ‘instagrammable’ world we live in.
Every company generating content is now more focused on the customer that they increasingly understand – rather than just filling a “gap” in their library, which shows great progress, there’s still a long way to go!
The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.
This year our speakers will include a diverse mix of media players and FMCG/ fashion brands and retailers, who will share their content journeys, the trends they have witnessed and their opinions on the industry.
Speakers & agenda to be announced in June…
Topics we will cover include:
Journey of User-generated content (UGC) – the ‘Instagrammable approach’
Personalisation at the heart of brand loyalty
Memorable content vs traditional content
Bridging the gaps within content – no competition
Delivering an ROI within content
The Content vs Commerce debate
Personalising each channel and its role within the buying cycle
Taking a traditional brand on the digital journey
Who should attend:
Heads of eCommerce, Brand, Digital and Customer Experience (CX)
Chief Marketing Officers
Chief Digital Officers
Digital Marketing Leaders
Founders, CEO's and Owners
Digital agency Inviqa provides end-to-end support across the digital product lifecycle – from strategy and consulting, to the design, development, and continuous improvement of digital products and services.
Inviqa has ten years’ experience helping leading brands such as Arsenal FC, Virgin, Reiss, and the National Theatre to adapt and succeed in a digital world. The agency is a regular feature in Econsultancy’s Top 100 Digital Agencies Report and was shortlisted as Computing’s Digital Service Company of the year in 2017.
Q: Is there a fee for attending the Commerce Futures event?
A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.
Q: Can I bring a colleague?
A: Additional places will be subject to availability. Please ask your colleague to register via the website.
Q: Who else will be there?
A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.
Q: What is the address of the venue?
A: Malmaison Hotel, 1-3 Piccadilly, Manchester M1 3AQ
Q: Is there a dress code for this event?
A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.
Q: Who is Commerce Futures?
A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.
Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.