Content & Commerce Manchester

Malmaison Hotel , 1-3 Piccadilly, Manchester, England, M1 3BN, United Kingdom (Directions)

Content & Commerce Manchester

Our annual Content & Commerce conference returns to Manchester for it’s second year after last years great success.

The challenge redefines itself, but in essence it remains understanding what quality of content – at which cadence – in which channel – will deliver the outcomes you are aiming for.

Personalisation has brought a new sensitivity to consumers, ensuring their needs – but most importantly their feelings – are met when creating your marketing plan to create a strong bond of loyalty.

Social is the current shop window: consumers obsess about these channels to find ideas and inspiration, they not only expect product imagery but engaging opinion to react against - encouraging the ‘instagrammable’ world we live in.

Every company generating content is now more focused on the customer that they increasingly understand – rather than just filling a “gap” in their library, which shows great progress, there’s still a long way to go!

The drive continues to be creating “content ROI”, to utilise all channels and increase brand loyalty whilst sustaining profitable demand.

This year our speakers will include a diverse mix of media players and FMCG/ fashion brands and retailers, who will share their content journeys, the trends they have witnessed and their opinions on the industry.

This years line up includes:
Fran Pearce, Head of Marketing - Smith & Sinclair
Grace Bryan, Head of Events & Brand Partnerships - Smith & Sinclair
Alek Lewin, Content Creator - LUSH
Jay O’Neill, Senior UX Manager - Holland & Barrett
Samanah Duran, Founder & CEO - Critics Clothing
Finn Christo, Head of eCommerce & Digital Marketing - The Couture Club
Jenna Meek, Founder and Creative Director - SHRINE
Sinéad Flood, Founder - July Child Jewellery

Topics we will cover include:

  • Journey of User-generated content (UGC) – the ‘Instagrammable approach’

  • Personalisation at the heart of brand loyalty

  • Memorable content vs traditional content

  • Bridging the gaps within content – no competition

  • Delivering an ROI within content

  • The Content vs Commerce debate

  • Personalising each channel and its role within the buying cycle

  • Taking a traditional brand on the digital journey

Who should attend:

  • Heads of eCommerce, Brand, Digital and Customer Experience (CX)

  • Chief Marketing Officers

  • Chief Digital Officers

  • Content leaders

  • Digital Marketing Leaders

  • Founders, CEO's and Owners


Fran Pearce

Fran Pearce

Head of Marketing, Smith & Sinclair

Fran Pearce is Head of Marketing at Smith & Sinclair and has been with the brand for just over a year, joining just before their re brand and re-launch, looking after all of their marketing strategy in the brands quest to make adult more fun. Fran loves nothing more than the challenge of building a brand in the UK, by thinking creatively about how to disrupt and keep S&S front of mind.

Previous to this she was Global Brand Manager at Superdry which is a world away from confectionery and alcohol innovation but still required a customer centric approach to everything she did.

Smith & Sinclair Website
Fran’s LinkedIn

Grace Bryan

Grace Bryan

Head of Events & Brand Partnerships, Smith & Sinclair

Grace Bryan has been working within the events world for 10 years, currently Grace heads up the Events & Brand Partnerships at one of the most innovative & upcoming confectionary & experience companies, Smith & Sinclair. Over the years she has worked within venue finding, hospitality consultancy, venue management, new product development & creative production working with clients ranging from Bombay Sapphire, Topshop & Live Nation.

Smith & Sinclair Website
Grace’s LinkedIn

Alek Lewin

Alek Lewin

Content Creator, LUSH

Bio coming soon…

Alek’s LinkedIn
LUSH Website

Jay O'Neill

Jay O'Neill

Senior UK Manager, Holland & Barrett

Bio coming soon…

Jay’s LinkedIn
Holland & Barrett Website

Samanah Duran

Samanah Duran

Founder & CEO, Critics Clothing

Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and eCommerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

Critics Clothing
Samanah’s LinkedIn

Finn Christo

Finn Christo

Head of eCommerce & Digital Marketing, The Couture Club

Bio coming soon…

Finn’s LinkedIn
The Couture Club Website

Jenna Meek

Jenna Meek

Founder and Creative Director, SHRINE (The Gypsy Shrine)

Bio coming soon…

Jenna’s LinkedIn
SHRINE Website

Sinéad Flood

Sinéad Flood

Founder, July Child Jewellery

Bio coming soon…

Sinéad’s LinkedIn
July Child Website


08:15 - 09:00

Registration & Networking Breakfast

09:00 - 09:15

Welcome from Commerce Futures

09:15 - 09:45

Keynote One -
Fran Pearce, Head of Marketing - Smith & Sinclair
Grace Bryan, Head of Events & Brand Partnerships - Smith & Sinclair

09:45 - 10:15

Keynote Two -
Jay O’Neill, Senior UX Manager - Holland & Barrett

10:15 - 10:35

Refreshments & Networking Break

10:35 - 11:20

Panel Q&A Session
Moderated by Jamie Hancox, MD of Commerce Futures, with appearances from;

  • Samanah Duran, Founder & CEO - Critics Clothing

  • Finn Christo, Head of eCommerce & Digital Marketing - The Couture Club

  • Jenna Meek, Founder and Creative Director - SHRINE

  • Sinéad Flood, Founder - July Child Jewellery

11:20 - 11:50

Keynote Three -
Alek Lewin, Content Creator - LUSH

11:50 - 12:00

Final Comments before Networking

12:00 - 12:30

Event Close



Digital agency Inviqa provides end-to-end support across the digital product lifecycle – from strategy and consulting, to the design, development, and continuous improvement of digital products and services.

Inviqa has ten years’ experience helping leading brands such as Arsenal FC, Virgin, Reiss, and the National Theatre to adapt and succeed in a digital world. The agency is a regular feature in Econsultancy’s Top 100 Digital Agencies Report and was shortlisted as Computing’s Digital Service Company of the year in 2017.

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Emarsys is the largest independent marketing platform company in the world. Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions far beyond human capabilities.

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with 3.2 billion customers around the world. Each day, they deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on their software.

Find out more


Bio coming soon…

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Malmaison Hotel, 1-3 Piccadilly, Manchester M1 3AQ

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual.

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how.

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

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