Content & Commerce
Grand Hotel et de Milan, Via Alessandro Manzoni, 29, 20121 Milano MI, Italy
Milan
Summary
The Brand Dinner
In the city that built some of the world’s most iconic brands - we are holding a dinner to explore the relationship between online content and the online transaction.
For many brand owners eCommerce is seen as a potential brand threat - with concerns about price, margin, customer perception and the erosion of their mystique.
At the same time - online offers a whole new series of opportunities for controlled growth, brand reinforcement and a chance for superfans to engage their passion for your brand.
Our dinner will offer an opportunity for businesses who really obsess about their brand to come together and talk about this dilemma, the relationship between the content you create and the online transaction that it generates.
On the night you'll get real-world insights into:
- Measuring the contribution of content to your online commerce business
- Debating the role of brand within the technology platforms you are building
- Analysing the place of the customer in influencing your brand behaviour as customers become ever-closer to you
AGENDA
Venue
Grand Hotel et de Milan, Via Alessandro Manzoni, 29, 20121 Milano MI, Italy
The Grand Hotel et de Milan offers a luxurious and historic setting for private dinners, blending classic elegance with modern amenities. Located in the heart of Milan, this prestigious hotel has been an iconic landmark since its opening in 1863. Its timeless charm and impeccable service make it an ideal venue for hosting intimate gatherings.
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