Content & Community

18:00 - 22:30 GMT
UK
30.1.2025
Dinner

21 New Globe Walk, Bankside, London SE1 9DT

London

ing international women's day
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Content & Community

London

Dinner

January 30, 2025

Summary

Shaping the Future of Fashion, Beauty & Apparel

The Fashion, Beauty, and Apparel industries are increasingly powered by communities—whether through consumer groups, influencer collectives, creator-founded brands, or mega-brands led by celebrities. 

As the industry evolves, brands must navigate emerging challenges: the need for trusted user-generated content, the ethics of retouching on a whole new level and the ongoing debate around AI’s role in content are just a few.

In early 2025, join a private peer-to-peer discussion on how brands can cultivate authenticity, nurture loyalty, and build community through meaningful engagement. We’ll dive into strategies that place the customer at the centre, leveraging social listening, UGC, and community-driven initiatives.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.

Key Topics:

  • Community-First Approach: Moving beyond transactional content to build lasting, engaged communities that power brand success
  • Leveraging UGC & Social Listening: Using user-generated content and insights from your community to drive genuine connections and create content that adds value
  • Authenticity & Trust: How to foster consumer trust by cultivating authenticity in an age of AI-generated content and digital retouching
  • Surprise and Delight: Creative strategies for rewarding loyal customers and turning everyday interactions into memorable brand moments

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Lucy Murray

Lucy Murray

Brand Director

Free Soul

Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Lucy Murray
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:00
Arrival & Welcome Drinks
18:45
Guests Sit
18:50
Welcome
Commerce Futures
19:00
Opening Speech
Guest Speaker
19:30
Starters
Topic One - Discussion at individual tables
19:50
Topic One discussed as a collective
20:10
Mains
Topic Two - Discussion at individual tables
20:40
Topic Two discussed as a collective
21:00
Desserts & Networking
22:30
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Lucy Murray
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Lucy Murray

Lucy Murray

Brand Director

Free Soul

Lucy Murray leads on all things Creative at Free Soul, the wellness brand founded for women. With a background in Journalism and Social Strategy in an agency setting, her focus over the past 3 years at Free Soul has been on bringing the story and community to life with one core purpose; to guide all women across the globe through their individual wellness journey.

LEARN MORE →Close icon

Venue

21 New Globe Walk, Bankside, London SE1 9DT

Located at the iconic Shakespeare's Globe, Swan London is a modern riverside bar & restaurant with views over the Thames.

Find directions →
Content & Community

Partners

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