Conversion Commerce

08:15 - 12:20
UK
7.5.2019
Conference

Hotel Cafe Royal , London, England, W1B 4DY

London

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Conversion Commerce

London

Conference

May 7, 2019

Summary

London 2019

In 2019 online conversion is arguably the greatest of all challenges for brands selling direct to consumers. Maximising every investment in generating demand from new and existing customers is critical - not only due to the explosion in marketing channels, but also because of the changes in device types and payment regulations coming in 2020.

Our morning conference we took some of the key issues and dissected them - as always with speakers who are at the top of their game and who were willing to share their experiences.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Optimising conversion by channel - How do you prioritise your time and investment?
  • Payment - which choices do you make to improve customer experience by channel and by territory?
  • Good v Bad conversion - Can you spot the signs of a return before despatch?
  • Mobile and Social - How do you truly optimise these co-existing platforms
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Jim Warren

Jim Warren

CMO

Swytch Bike

With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.

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Mahamood Raihan

Mahamood Raihan

Founder

My Green Bag

Raihan started his career as a supplier to brands like ASOS and Urban Outfitters. Later on he founded a research and manufacturing company developing fashion products out of jute. In 2014 he founded his first online fashion label My Green Bag, a brand retailing the finest leather bags and jackets sourced from local and international manufacturers. The same year he co-founded a creative branding company Fort8Creates. Raihan has also worked in the eCommerce & Promotions department for leading mail order shirts company Charles Tyrwhitt, developing customer usability and improving conversion on the website.

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Mark Williams

Mark Williams

CRO Specialist

Virgin Experience Days

Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.

LEARN MORE →Close icon
Selma Busovača

Selma Busovača

Head of Global Customer Care

Foreo

Selma is the Head of Global Customer Care at FOREO, working on a global function, covering customers' needs from Australia, through Europe, all the way to the South America.

Selma has been with FOREO for the last 3 years; and actually, was raised in a purely marketing environment. Previously Selma has been a brand and marketing manager in L'Oreal, in charge of the entire region and spent 8 years with this cosmetic giant.

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Louis Adamou

Louis Adamou

Technology Director

Loaf

Louis recently returned to Loaf in a new role as Technology Director. He's currently focused on ensuring Loaf continues its growth by carefully taking advantage of available technology with one eye on the future.

As well as owning the tech stack, Louis is developing a long-term eCommerce and tech roadmap for the business, incorporating everything from UX enhancements, payments optimisation, conversion rate optimisation, and SEO through to the implementation of a new customer marketing platform.

LEARN MORE →Close icon
Daniel McGinley

Daniel McGinley

Head of eCommerce

Rocket Dog

Daniel is Head of eCommerce at Rocket Dog, responsible for all elements of the online presence including digital marketing. He has a wealth of experience in eCommerce, merchandising and trading for retail and wholesale brands

LEARN MORE →Close icon
Anastasia Kenyon

Anastasia Kenyon

Founder

Kandi Cosmetics

Anastasia Kenyon is founder of Kandi Cosmetics and Make It Up from Manchester. The entrepreneurs most recent venture Make It Up sources and distributes white label cosmetics to fashion retailers such as Boohoo.com and many more, whilst Kandi Cosmetics is retailed on PLT, Boohoo and InTheStyle, the brand also has pending contracts coming into action with Nasty Gal, Rebellious and Indulge beauty launching in Q2 2019. Products across all businesses are MSDS registered, cruelty free and maintain lead times as short as 6 weeks. With Make It Up anyone can make their dream of having a business a reality or look to integrate cosmetics to their strategy effectively.

LEARN MORE →Close icon
Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Jim Warren
Mahamood Raihan
Mark Williams
Selma Busovača
Louis Adamou
Daniel McGinley
Anastasia Kenyon
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15 - 09:00 Registration & Networking Breakfast

09:00 - 09:15 Welcome from Commerce Futures

09:15 - 09:45 Keynote One -
Mark Williams, CRO Specialist - Virgin Experience Days

09:45 - 10:15 Keynote Two -
Mahamood Raihan, Founder - My Green Bag

10:15 -10:45 Refreshments & Networking Break

10:45 - 11:30 Panel Q&A
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;  

  • Louis Adamou, eCommerce Director - Borough Kitchen
  • Anastasia Kenyon, Founder - Kandi Cosmetics
  • Daniel McGinley, Head of eCommerce - Rocket Dog

11:30 - 12:00 Keynote Three -
Jim Warren, Vice President of Marketing - Bloom & Wild

12:00 - 12:20 Networking & Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Jim Warren
Mahamood Raihan
Mark Williams
Selma Busovača
Louis Adamou
Daniel McGinley
Anastasia Kenyon
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Jim Warren

Jim Warren

CMO

Swytch Bike

With experiences at some of Europe's fastest-growing digital-first companies, Jim has been there, seen it, influenced the outcome and gained invaluable experience. He is a serial "scale-up" digital leader in D2C, with experiences at Bloom & Wild, Patch Plants, Mous and now Swytch Bike. He is driven by the data, segmenting and investing against those tribes displaying specific behaviour.

LEARN MORE →Close icon
Mahamood Raihan

Mahamood Raihan

Founder

My Green Bag

Raihan started his career as a supplier to brands like ASOS and Urban Outfitters. Later on he founded a research and manufacturing company developing fashion products out of jute. In 2014 he founded his first online fashion label My Green Bag, a brand retailing the finest leather bags and jackets sourced from local and international manufacturers. The same year he co-founded a creative branding company Fort8Creates. Raihan has also worked in the eCommerce & Promotions department for leading mail order shirts company Charles Tyrwhitt, developing customer usability and improving conversion on the website.

LEARN MORE →Close icon
Mark Williams

Mark Williams

CRO Specialist

Virgin Experience Days

Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.

LEARN MORE →Close icon
Selma Busovača

Selma Busovača

Head of Global Customer Care

Foreo

Selma is the Head of Global Customer Care at FOREO, working on a global function, covering customers' needs from Australia, through Europe, all the way to the South America.

Selma has been with FOREO for the last 3 years; and actually, was raised in a purely marketing environment. Previously Selma has been a brand and marketing manager in L'Oreal, in charge of the entire region and spent 8 years with this cosmetic giant.

LEARN MORE →Close icon
Louis Adamou

Louis Adamou

Technology Director

Loaf

Louis recently returned to Loaf in a new role as Technology Director. He's currently focused on ensuring Loaf continues its growth by carefully taking advantage of available technology with one eye on the future.

As well as owning the tech stack, Louis is developing a long-term eCommerce and tech roadmap for the business, incorporating everything from UX enhancements, payments optimisation, conversion rate optimisation, and SEO through to the implementation of a new customer marketing platform.

LEARN MORE →Close icon
Daniel McGinley

Daniel McGinley

Head of eCommerce

Rocket Dog

Daniel is Head of eCommerce at Rocket Dog, responsible for all elements of the online presence including digital marketing. He has a wealth of experience in eCommerce, merchandising and trading for retail and wholesale brands

LEARN MORE →Close icon
Anastasia Kenyon

Anastasia Kenyon

Founder

Kandi Cosmetics

Anastasia Kenyon is founder of Kandi Cosmetics and Make It Up from Manchester. The entrepreneurs most recent venture Make It Up sources and distributes white label cosmetics to fashion retailers such as Boohoo.com and many more, whilst Kandi Cosmetics is retailed on PLT, Boohoo and InTheStyle, the brand also has pending contracts coming into action with Nasty Gal, Rebellious and Indulge beauty launching in Q2 2019. Products across all businesses are MSDS registered, cruelty free and maintain lead times as short as 6 weeks. With Make It Up anyone can make their dream of having a business a reality or look to integrate cosmetics to their strategy effectively.

LEARN MORE →Close icon

Venue

Hotel Cafe Royal , London, England, W1B 4DY

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Conversion Commerce

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