Conversion Commerce

Hotel Cafe Royal , London, England, W1B 4DY, United Kingdom (Directions)

Conversion Commerce

In 2019 online conversion is arguably the greatest of all challenges for brands selling direct to consumers. Maximising every investment in generating demand from new and existing customers is critical - not only due to the explosion in marketing channels, but also because of the changes in device types and payment regulations coming in 2020.

Our morning conference will take some of the key issues and dissect them - as always with speakers who are at the top of their game and who are willing to share their experiences.

Topics we will cover include:

  • Optimising conversion by channel - How do you prioritise your time and investment?

  • Payment - which choices do you make to improve customer experience by channel and by territory?

  • Good v Bad conversion - Can you spot the signs of a return before despatch?

  • Mobile and Social - How do you truly optimise these co-existing platforms

Who should attend?

  • Founders, CEO's & Owners

  • Heads of eCommerce, Mobile, Digital, User Experience, Brand, Website, Online, Optimisation, Conversion, Performance

  • Chief Marketing & Digital Officers

  • Directors of Brand Loyalty, User Experience, eCommerce


Jim Warren

Jim Warren

Vice President of Marketing, Bloom & Wild

Jim started his marketing career at agencies doing PPC and SEO agency-side. He previously lead customer acquisition during fast growth periods at and ACHICA before joining Bloom & Wild as Marketing Director, where his responsibilities include acquisition and customer retention. Bloom & Wild aim to make the giving and receiving of flowers the joy it should be, and focus on integrating content with social and paid marketing channels.

Jim’s LinkedIn
Bloom & Wild’s Website

Selma Busovača

Selma Busovača

Head of Global Customer Care, Foreo

Selma is the Head of Global Customer Care at FOREO, working on a global function, covering customers' needs from Australia, through Europe, all the way to the South America.

Selma has been with FOREO for the last 3 years; and actually, was raised in a purely marketing environment. Previously Selma has been a brand and marketing manager in L'Oreal, in charge of the entire region and spent 8 years with this cosmetic giant.

Selma’s LinkedIn
Foreo’s Website

Louis Adamou

Louis Adamou

eCommerce Director, Borough Kitchen

Louis has focused his career on working with premium brands to achieve & sustain rapid growth. In his current role as eCommerce Director at Borough Kitchen, he oversees all aspects of eCommerce, from acquisition, CRO, email marketing, social, the website & CX. Prior to his current role, Louis spent 5 years at furniture brand Loaf in a variety of eCommerce and CX roles and he has also managed the eCommerce operation for Red Wing Shoes London as a side project.

Louis LinkedIn
Borough Kitchen Website

Daniel McGinley

Daniel McGinley

Head of eCommerce, Rocket Dog

Daniel is Head of eCommerce at Rocket Dog, responsible for all elements of the online presence including digital marketing. He has a wealth of experience in eCommerce, merchandising and trading for retail and wholesale brands

Daniel’s LinkedIn
Rocket Dog Website


08:15 - 09:00

Registration & Networking Breakfast

09:00 - 09:15

Welcome from Commerce Futures

09:15 - 09:45

Keynote 1 -
Jim Warren, Vice President of Marketing - Bloom & Wild

09:45 - 10:15

Keynote 2 -
Speaker to be announced shortly

10:15 -10:45

Refreshments & Networking Break

10:45 - 11:30

Panel Q&A
Moderated by Jamie Hancox, Founder of Commerce Futures, with appearances from;

  • Louis Adamou, eCommerce Director - Borough Kitchen

  • Selma Busovaca, Head of Customer Experience - Foreo

  • Daniel McGinley, Head of eCommerce - Rocket Dog

More panellists to be announced shortly

11:30 - 12:00

Keynote 3 -
Speaker to be announced shortly

12:00 - 12:20

Networking & Event Close



Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Providing solutions at the intersection of technology, creativity, and strategy, Corra ensures that clients are wildly successful in harnessing the limitless possibilities of digital commerce.

Over the past 15 years, Corra have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights.

With seven offices and headquarters in the key markets of London, New York, and Los Angeles, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

Find out more


Signifyd, the world’s largest provider of guaranteed fraud protection, enables online retailers to provide a friction-free buying experience for their customers. Signifyd leverages big data, machine learning and domain expertise to virtually eliminate manual reviews, speed up order processing and increase revenue through higher approval rates. The guarantee shifts the financial liability for fraud away from retailers, allowing them to open new markets while reducing risk. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA with European operations led out of London, UK.

Find out more


Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, entrepreneurial brand owners, marketing leaders including directors and leaders of international, omnichannel, multichannel, digital marketing, brand, social, strategy, customer experience (CX) and content.

Q: What is the address of the venue?

A: Hotel Cafe Royal, 68 Regent Street, London, England, W1B 4DY, United Kingdom

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

Register today

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