Conversion VS Friction

Today’s consumers experience increasingly elegant in-store checkout. A simple tap in most cases. Online is fighting hard to keep up, but there is still a gap—is that gap widening?

Delays during online checkout remain a big headache—nearly 90% of consumers say they’ll abandon if they meet friction in that vital period to purchase. Enter the game of marginal gains!

Our expert roundtable takes place over breakfast, during which we will debate potential gains in the three key components of friction—at Checkout, Authentication and Authorisation. By improving customer data, choice of payment methods and the role of payment tokens, there are revenue improvements to be had.

This roundtable is for you if: You feel there is money being left on the table, through abandonment, poor CX and/or checkout friction. If you are tasked with improvement in the checkout this is for you.

Source: UK consumers expect fast and frictionless payment journeys, Tink, 2022

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