Customer Anywhere, Commerce Everywhere

08:20-10:30
UK
29.3.2017
Breakfast

Canada House, Trafalgar Square, London, WC2N 5NJ

London

ing international women's day
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Customer Anywhere, Commerce Everywhere

London

Breakfast

March 29, 2017

Summary

Customer Anywhere, Commerce Everywhere

Customer behaviour is changing so fast that your organisation needs to be “fleet of foot” enough to service them across the channels, locations and devices of their choice – consistently. Oh, and you’d also like to generate revenue across all of those channels – ASAP!

As your business tries to realise the commercial value of re-orienting around customers, the challenges of adjusting your business model, breaking down long-established silos and transforming company culture, come into sharp focus.

Our breakfast panel discussion took senior business leaders who are facing precisely this challenge, and will share their experiences (along with your own) in order to better inform your own internal debates.

PastriesDelegates networkingDelegates networkingAudience at a Commerce Futures conference.
  • Realising the commercial value of placing the customer at the heart of your business model
  • The challenges & opportunities of servicing customers with consistency across the channels and devices throughout their digital journey
  • Preparing for a customer centric approach and the business model changes required to meet the demands of digitisation
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Chris Micklethwaite

Chris Micklethwaite

Independent Expert

3pointsDIGITAL

Chris has spent his career working in technology and digital, as CIO, CTO and Director, and has led digital initiatives, transformation and change programmes in companies ranging from startups to FTSE100 across industries. As founder of consultancy 3pointsDIGITAL, Chris and his team help organisations balance the three driving forces behind digital; customer value, business benefit and technology opportunity. By connecting the customer experience with commercial goals, and by managing change in people, process and technology, they help businesses discover value from technology through experimentation and adaptation, and quickly generate returns from technology investments, digital initiatives and optimised omnichannel operations.

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James Wehner

James Wehner

Director of Digital Experience

McDonald's Global Digital

James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.

James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.

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Michel Koch

Michel Koch

Chief Marketing Officer

Time Inc. UK

Michel is a digital and eCommerce pioneer. He started as Head of New Media at Sony Music in the early 90’s, and has since had several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).

Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME inc. UK to drive new business growth and eCommerce initiatives, and as a CMO led a company wide customer marketing transformation program.

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Mike Seery

Mike Seery

Director of Digital & Chief Technology Officer

Which?

As Head of Digital at Which? Mike is responsible for driving digital product design and development at the UK's biggest subscription circulation magazine business. This has included creating a mobile review app, an iPad and Android tablet app as well as a new Consumer Rights site and a site that helps students to find the best university for them.

Prior to that, during his ten years at The Economist he oversaw its first big steps in the online space and its adoption of an open source CMS for Economist.com; and while at the Daily Telegraph he was responsible for launching its iPad app.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Chris Micklethwaite
James Wehner
Michel Koch
Mike Seery
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Chris Micklethwaite
James Wehner
Michel Koch
Mike Seery
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Chris Micklethwaite

Chris Micklethwaite

Independent Expert

3pointsDIGITAL

Chris has spent his career working in technology and digital, as CIO, CTO and Director, and has led digital initiatives, transformation and change programmes in companies ranging from startups to FTSE100 across industries. As founder of consultancy 3pointsDIGITAL, Chris and his team help organisations balance the three driving forces behind digital; customer value, business benefit and technology opportunity. By connecting the customer experience with commercial goals, and by managing change in people, process and technology, they help businesses discover value from technology through experimentation and adaptation, and quickly generate returns from technology investments, digital initiatives and optimised omnichannel operations.

LEARN MORE →Close icon
James Wehner

James Wehner

Director of Digital Experience

McDonald's Global Digital

James is a dynamic global digital experience and product strategist with over 15 years’ experience as an eCommerce/omni-channel practitioner. Having worked with brands such as Next Group PLC and more recently McDonalds, James is experienced in creating seamless, frictionless experiences across all markets, products, channels and touch-points, creating fluid and meaningful interactions and driving brand advocacy.

James has expertise in digital strategy, omni-channel experience, customer experience (CX), customer journey, user experience (UX), emerging technologies, product management, analytics, site redesign, user-centred design, team creation and managing change.

LEARN MORE →Close icon
Michel Koch

Michel Koch

Chief Marketing Officer

Time Inc. UK

Michel is a digital and eCommerce pioneer. He started as Head of New Media at Sony Music in the early 90’s, and has since had several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).

Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME inc. UK to drive new business growth and eCommerce initiatives, and as a CMO led a company wide customer marketing transformation program.

LEARN MORE →Close icon
Mike Seery

Mike Seery

Director of Digital & Chief Technology Officer

Which?

As Head of Digital at Which? Mike is responsible for driving digital product design and development at the UK's biggest subscription circulation magazine business. This has included creating a mobile review app, an iPad and Android tablet app as well as a new Consumer Rights site and a site that helps students to find the best university for them.

Prior to that, during his ten years at The Economist he oversaw its first big steps in the online space and its adoption of an open source CMS for Economist.com; and while at the Daily Telegraph he was responsible for launching its iPad app.

LEARN MORE →Close icon

Venue

Canada House, Trafalgar Square, London, WC2N 5NJ

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Customer Anywhere, Commerce Everywhere

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