Customer Trust

08:45 - 10:20
UK
15.10.2020
Virtual Event

Virtual

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Customer Trust

Virtual

Virtual Event

October 15, 2020

Summary

Earning the next purchase

As we enter Peak for consumer businesses, most are focusing on accelerating digital across every sector as this year’s events place businesses in highly pressured situations.

The only way to come out of this emergency profitably, is to start everything with your customer at the heart… earning the right to the next purchase at every opportunity.

Our morning workshop helped to re-focus. Across every sector - how can your digital business help to earn customer engagement, trusted contact, repeat ordering and ultimately an ongoing relationship.

PastriesDelegates networkingAudience at a Commerce Futures conference.

Topics we discussed:

  • How are you measuring customer trust?
  • Does engagement and interaction (repeat purchase) automatically enhance your brand?
  • How do you communicate pricing changes to repeat customers, do you or they expect consistent pricing now?
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Alexandra Hearth

Alexandra Hearth

Digital Brand Leader

Nike

Alexandra began her career in advertising agencies, starting in Australia (Samsung), before moving back to London and working at BBH. While there she managed 360 campaigns for British Airways, Absolut, and Lynx, CX for IKEA and Uber’s first TV campaign. In 2019, after working on Audi’s Digital experience transformation, she left BBH to join the Nike London office as part of their Digital Direct acceleration. Outside of Nike, Alexandra and is the founder of Cleopatras Worldwide; a digital publication working to tackle the gender gap in the C-Suite and funding for female founders.

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Aynsley Peet

Aynsley Peet

eCommerce Director

Cox & Cox

An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new eCommerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.

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Kate Mitchell

Kate Mitchell

Head of Digital Trading

Forest Holidays

Kate has 15 years of experience in digital, having pioneered optimisation at LateRooms.com ao.com and more recently headed up e-commerce teams at Bensons for Beds, DW Sports and led trading teams at N Brown group and now Forest Holidays.

With a passion for all things customer led and an obsession for great customer experience, Kate has a proven track record of putting the customer first to deliver revenue and profit growth.

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Marc Giusti

Marc Giusti

Founder

Veloforte

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Alexandra Hearth
Aynsley Peet
Kate Mitchell
Marc Giusti
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:45 Registration & Networking Breakfast

09:00 Welcome from Commerce Futures

09:05 Keynote Speaker
Alexandra Heath, Digital Brand Leader - Nike

09:30 Panel Q&A Session

  • Aynsley Peet, eCommerce Director - Cox & Cox
  • Kate Mitchell, Head of Digital Trading, Forest Holidays
  • Marc Giusti, Founder - Veloforte

10:15 Group Conclusion

10:20 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Alexandra Hearth
Aynsley Peet
Kate Mitchell
Marc Giusti
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Alexandra Hearth

Alexandra Hearth

Digital Brand Leader

Nike

Alexandra began her career in advertising agencies, starting in Australia (Samsung), before moving back to London and working at BBH. While there she managed 360 campaigns for British Airways, Absolut, and Lynx, CX for IKEA and Uber’s first TV campaign. In 2019, after working on Audi’s Digital experience transformation, she left BBH to join the Nike London office as part of their Digital Direct acceleration. Outside of Nike, Alexandra and is the founder of Cleopatras Worldwide; a digital publication working to tackle the gender gap in the C-Suite and funding for female founders.

LEARN MORE →Close icon
Aynsley Peet

Aynsley Peet

eCommerce Director

Cox & Cox

An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new eCommerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.

LEARN MORE →Close icon
Kate Mitchell

Kate Mitchell

Head of Digital Trading

Forest Holidays

Kate has 15 years of experience in digital, having pioneered optimisation at LateRooms.com ao.com and more recently headed up e-commerce teams at Bensons for Beds, DW Sports and led trading teams at N Brown group and now Forest Holidays.

With a passion for all things customer led and an obsession for great customer experience, Kate has a proven track record of putting the customer first to deliver revenue and profit growth.

LEARN MORE →Close icon
Marc Giusti

Marc Giusti

Founder

Veloforte

Marc founded Veloforte to provide active people everywhere with all-natural real food to help them realise their natural potential. Frustrated by the ubiquitous, over-processed and synthetic nutrition that’s dominated the shelves for decades, Veloforte’s range is crafted with zero compromises on taste, quality and performance. With 36 Great Taste Gold Awards, numerous professional athletes and adventures and over 25k 5-star reviews, they’re fast becoming recognised as the go-to brand to feed your foundational health and enhance your natural performance.  

Prior to Veloforte, Marc’s career spans over 25 years of leading brand strategy and creative direction for some of the most recognised Creative Agencies and Brands in the World.

LEARN MORE →Close icon

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